Food Business 2023

Business
Plan
Florie Jane Abon
Overview
01 Business Logo 07 Operations & Mgt
02 Type of Ownership 08 Financial data

03 Marketing Strategies
04 Distribution Strategy
05 Market Strategies
06 Analysis of Competition
Business
Logo “To catch up the Customers attention and
excite them to taste our Siopao pizza, and to
be well known Pizza Waw.”

“To achieve the best high profitable and to

beat the Customers expectations. Be their
best siopao pizza they ever taste.”

Wow - Waw - Pao

 Type of
Ownership
Launching a new product which innovates the typical siopao in some
streets, by fillings of pizza where everyone loves to eat. The combination of
two foods drives the idea that it can sell it and provide the customers with
a new and interesting kind of food that will melt their taste.

PARTNERSHIP
 Market
Strategies
Wow Waw Pao
 Positioning
Strategy
Target Customers
01 Something with an awareness of UNIQUENESS, EASY
REMEMBERABILITY, THEN APPEALING. Ordering our pizza
waw in walk-in style, we choose to display our product in
front of our house.

Pricing Strategy
02 UNIT PRICE divided by UNIT WEIGHT x QUANTITY NEEDED
= ingredient total Cost / Sum of all Ingredient Cost
divided by TOTAL YIELD = Cost Per Piece/ COST PER
PIECE x DESIRED PACKAGE QUANTITY = initial product
price / INITIAL PRODUCT PRICE x 50 percent MARKUP =
selling price
Distribution
Strategy
Wow Waw Pao
 Direct Sale
People will go directly to our house where they can purchase our product,
especially those people who are close to us and near to our home. With this
we acquire much more revenue.

PROS & CONS

Waw Wow Pao

Promotion
Strategy
Wow Waw Pao
WOM Marketing
Reaching out people and fostering positive business
relationships Pizza waw needs to have an extremely
01 strong customer. We choose the word-of-mouth strategy
because it is free advertising triggered by customer
experiences- and usually, something that goes beyond
what they expected.

Word of mouth comes in many forms,

02 including:
Referral Programs (Refer a friend)
Influencer Marketing
Customer reviews and testimonials
Analysis of
Competition
Wow Waw Pao
Sweet Street
Preparing home made variety of desserts and pastries.

PROS
Homebased Pastry Shop
Lots of Choices
CONS
Price Ingredients is High
Intense Competition

Sweetstreetph04@gmail.com / Las Pinas Philippines

Bite Caroons
New Flavored Macaroons

PROS
Equal Food Proportions
Affordable Price

CONS
Niche Market

Dailybitesince2021@gmail.com / Caloocan, Philippines

We market the best siopao pizza we could ever have. We transform the product into
an interesting one.
We managed to make it as simple as you think but if taste it you will recognize that
it has a big impact on your mouth that will sure you will enjoy it.

Strength
Pizza waw is a new existing product
No same product in other competitive brand
Quick Delivery
Weaknesess
Many Competitors
Pizza Waw is a new product and not so much popular

Opportunity / Threat
Can sell tru Online , Quick Respond / Competitors have
enough loyal customers
 Operations
and
Management
Wow Waw Pao
Target Location
Pizza waw location is only in the house. Because of the
pandemic we chose to sell the products only in house to

Besides, customers will not have difficulty buying, especially in

remote areas because we have a partner for delivering it.
Food panda and Grab food is a very convenient food delivery
app nowadays because most people don’t want to go outside
instead.
Organizational
Structure
The brand name PIZZA WAW is conducted by 3 people, Pizza
Waw comes from a typical pizza you’ve seen in a lot of
places. They came up with this idea that the typical pizza
you’ve seen everywhere can be filled in a siopao dough. That
is why they decided to make a brand that will catch up with
the customers, the word “Waw” comes from last 3 words in
siopao if you pronounce it you will say “wow”.
Operating
Expenses
01 Sales & Marketing Cost

02 Supplies Expenses

03 Transport Cost

Ingredients
04
 Capital
Requirements
Operating Tools & Equipment
Inventory
Owner Income
Advertising & Marketing Cost ( Optional )

Initial Capital for Raw Ingredients : 455.00 php

For Packaging Cost: 220.00 php / 43pcs Sold
Statement of Reciepts and Disbursements

Waw Wow Pao

Thank You
So Much!
Waw Wow Pao