Professional Documents
Culture Documents
MARKETING PLAN
DESCRIPTION OF THE PRODUCT
DAY'S Choco palitaw balls is a palitaw with a chocolate feelings inside and roled it
like a ball.Choco palitaw balls is a simple unique dessert consisting of a few ingredients but
delicious dessert
Palitaw is a common dessert selling everywhere,so why should we try making it as a
unique dessert.you can eat Choco palitaw balls anytime you want but we prefer to eat it after
the main dish or as a dessert
ABM A SEPNAS P 5 - P 30
students
ABM B SEPNAS P 5 - P 30
students
1
COMPETITIVE ADVANTAGE OF THE PROPOSED BUSINESS
When starting a business you must have a knowledge on how to run and manage a
business,Positive mindset can also help,knowing some risk, marketing strategy also important
to encourage the consumer
Since online selling is widespread and we are also addicted on social medias we will
use some apps we can live and sell our products
Lastly,one of the most competitive advantage is that we put our business by purpose
not just for profit, our purpose is to satisfy our consumers cravings for affordable prices and
to offer them different product not just a usual product.
SWOT ANALYSIS
This is a method or tool used to help develop your business. It will reveal the
strengths, weaknesses, threats and opportunities of the business. It helps in evaluating a
company’s competitive position and develops strategic planning
Table 1.2
Internal Factors
Strength Weaknesses
2
LOCATION OF THE BUSINESS
The proposed business has one stall which is located at the Speaker Eugenio Perez
National Agricultural School ABM building
MARKET AREA
The proposed business, Choco palitaw balls., will cover and serve the whole
population of Speaker Eugenio Perez National Agricultural School especially the Senior High
School Department.
MAIN CUSTOMERS
Choco palitaw balls. will serve and cater mainly to students and teachers. It may serve
as part of their snacks or/and dessert. It will also cater people who love and want to try out
our product.
No 6%
Total 100%
G11 45 2 47
G12 41 3 44
JHS students 8 1 9
3
Yes 97%
No 3%
Total 100%
G11 students 46 1 47
G12 students 43 1 44
JHS student 8 1 9
No 5%
Total 100%
G11 students 45 2 47
G12 students 42 2 44
JHS students 8 1 9
4
Total respondents 95 5 100
Question # 4 Have you ever tried eating choco palitaw balls? Answer choice
Yes 27%
No 73%
Total 100%
G11 students 9 38 47
G12 students 29 15 44
JHS students 3 6 9
No 2%
Total 100%
5
G11 students 46 1 47
G12 students 0 44 44
JHS students 8 1 9
Question # 6. How much can you afford choco palitaw Balls? Answer choice.
2pcs for P 5 46%
Total 100%
G11 students 15 28 4 47
G12 students 26 15 3 44
JHS students 5 3 1 9
Total 46 46 8 100
6
Question # 7 How many pieces of choco palitaw balls are you willing to buy in one day?
Answer choice
2 pieces 41%
4 pieces 51%
Total 100%
G11 students 16 27 4 47
G12 students 20 21 3 44
JHS students 5 3 1 9
Total 41 51 8 100
Cheese palitaw 2%
Graham balls 3%
Ice cream 3%
Chicken balls 1%
Buko salad 6%
Milktea 1%
Tuna pie 1%
7
Kamote cue 1%
Bread roll 1%
Okra chips 1%
Bitso bitso 5%
Shanghai 3%
Total 100%
8
Assumption/ Recommendation
The result of the market share is fine but the sales of Choco palitaw balls will not be
based from this. With the group, there are still other products that the customers might
patronize. It will be based on the availability of resources and fund of business
SELLING PRICE
Product offer Size/container Mode selling Price
SALES FORECAST
Based from the foregoing figures of the total demand, share and price computation for
weekly:
CHOCO PALITAW BALLS
Total Sales Forecast of Choco palitaw balls for 8 weeks= Php 3,200
PROMOTIONAL MEASUREMENTS
A Being part of a group choco palitaw balls. will use some marketing tools in
promoting the product and business.flyers as a form of advertisement of their business. It will
be distributed to the market. Also, they will be advertising through social media to have a
wider audience in knowing the business and variety of products.
9
Promotional Expenses Table 1.3
Promotional Measures Quantity Rate Amounts
Total P200
MARKETING STRATEGIES
Offsetting low prices by selling high quantities of products. Instead, value pricing is
practicing so that customers feel comfortable purchasing the same product.
• Place Strategy – Our business will be distributed regularly at SEPNAS, situated at
Gabaldon Building in the Senior High School Department.
• Promotion Strategy
- Quick service
- Sales talk
- Free delivery
- Referral
- Pricing/Cost strategies - Days CHOCO PALITAW BALLS will offer its product at
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affordable price
11
- Promotion strategies by means of quick service
SITE LOCATION
Figure 1.2
12
CHAPTER II
PRODUCTION PLAN
PRODUCTION PLAN
Production planning is a step by step process on how the product is being made for
the customers. It pays a vital role because this may serve as a guide for the employee on
how to operate the equipment and machine that will be used. By this process, this product
becomes perfectly made.
COOK
SERVE
Ingredients
Mini chocolate
Sesame seeds
Sugar
Coconut
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Procedures
Step 1.Begin your pan nice and but over medium high heat and pour some water
Step 2.Get your glotinous rice flour and add a 1 cup of water until the glotinous is sticky,get
some mixture and add a mini chocolate on it circle it to make to make it like a ball,get your
sesame seeds, coconut,and powdered sugar then mixed it together
Step 3.In a boiling water pour your balls and wait until it floating,when its already
floating,roll it in yoyr mixture of sesame seeds together with coconut and powdered sugar
B.FIXED ASSETS
a. Equipment/ machineries
Table 1.4
Table 1.5
Description Quantity Unit price Amount Useful life
13
C.COST OF GOODS PRODUCED AND SOLD
Table 1.6
Ingredients Unit price Weekly cost of Total weekky Total cost of goods
Goods Produce cost goods Produce or sold for 5
or Sold produce or sold weeks
rice flour
Cocunut 2 2 70 350
14
II.OVERHEAD EXPENSE
Table 1.7
MONTHLY 2 MONTHS
Gas expense 30 60
Packing materials 35 70
TOTAL 130
15
STORE LAYOUT
FUGURE 1.3
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CHAPTER III
ORGANIZATION
PLAN
FORM OF BUSINESS
The business is a sole proprietorship that will be owned by Cindy May N. Fernandez
and will assist by our team leader Sheila Pasiliao.
FIGURE 1.5
MANAGEMENT POLICY
Workers should work at exactly 8 AM in the morning and end in 5 PM in the afternoon.
Workers must adhere to the safety precautions intended for them by dressing cleanly and
appropriately.
17
General Qualification
Entrepreneurs are individuals who possess a unique set of skills, traits, and
characteristics that them to successfully start, manage, and grow a business venture. Some of
the general qualifications enable of entrepreneurs include creativity, passion, risk-taking
ability, resilience, adaptability, leadership skills, financial management skills, networking
abilities, and a willingness to learn and evolve. Entrepreneurs must be able to identify and
capitalize on opportunities, navigate challenges and setbacks, manage finances, and build
strong relationships with customers, suppliers, and employees. They must also possess a
strong work ethic, a vision for the future, and the ability to inspire and motivate others to
work towards a common goal.
Job Specification
Entrepreneurs should have a clear and compelling vision of what they want to achieve
and how they plan to get there.
Entrepreneurs should have the drive and determination to see their business through
difficult times.
Entrepreneurs need to create and execute plans to achieve their business goals, which
includes everything from marketing and sales strategies to financial projections and product
development plans.
18
Entrepreneurs must establish and maintain relationships with customers, suppliers,
and other stakeholders to grow their business.
Entrepreneurs need to promote their business and build their brand, whether it's
through advertising, social media, or other marketing channels.
Specific Qualifications
The business will not be successful without the skills and intelligence of an
entrepreneur. The team leader of the business, who is Sheila Pasiliao, is currently a grade 12
student, taking up an Accountancy, Business, and Management strand in Speaker Eugenio
Perez National Agricultural School. Being the leader, she has the good qualities and skills for
her position. Also, If the market changes, she will be able to handle it with her accurate
knowledge
MANAGER
General Qualification
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Leadership skills
Managers must be able to lead and motivate their teams to achieve organizational
goals.
Communication skills
They should have excellent communication skills, both verbal and written, to
effectively communicate with their team members, colleagues, and superiors.
Decision-making skills
Managers must be able to make informed and effective decisions, often under
pressure, to solve problems and achieve objectives.
They must be able to manage their time effectively and prioritize tasks to ensure that
projects are completed on time and within budget.
Job Specification
Planning. Developing and implementing strategies and plans to achieve organizational goals
and objectives.
Organizing. Creating a structure that allocates resources and assigns tasks to employees to
ensure efficient operations.
Staffing. Recruiting, selecting, and training employees to perform their roles effectively.
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Directing. Guiding, motivating, and supervising employees to achieve their targets and
maintain productivity.
Controlling. Monitoring performance and taking corrective action to ensure that targets are
achieved and resources are utilized efficiently.
Budgeting. Managing the financial resources of the organization to ensure that budgets are
adhered to and financial objectives are met.
Evaluating. Assessing the performance of employees and the organization to identify areas
for improvement and make necessary changes.
Specific Qualification
A manager should have strong leadership and communication skills, as well as a deep
understanding of the industry and business they are managing. They should be able to make
effective decisions, prioritize tasks, manage teams, and inspire and motivate employees.
Additionally, they should possess analytical skills to evaluate and improve the organization's
performance.
Personnel
We will be having 8 personnel which will be divided into various assigned task; 2
seller, 1 cashier, 3 cook as well as 2 for dishwasher.
Job Description
1. Cook- A cook is responsible for preparing, seasoning, and cooking a variety of dishes
according to recipes, as well as ensuring the kitchen is clean and food is stored properly. It is
a backbone of every kitchen.
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3. Cashier -A cashier is responsible for processing sales transactions, handling money,
and providing customer service. They must be accurate, efficient, and able to maintain a
clean and organized checkout area.
Cook- Prepare, cook and present meals, follow recipes, maintain cleanliness and hygiene in
the kitchen, manage inventory and kitchen equipment.
Dishwasher- Washing dishes, utensils, and kitchen equipment, maintaining cleanliness and
organization of dishwashing area, and disposing of waste properly.
Cashier- Processing sales transactions, handling cash and credit/debit card payments, and
maintaining accurate records.
Seller- providing accurate product information, delivering goods or services, and addressing
customer concerns and complaints.
Qualifications
Cook
Responsible for developing new menu items or adapting existing recipe.Should have
knowledge of various cuisines, ingredients, and cooking techniques.
This includes knowledge of food safety, nutrition, and the ability to follow recipes accurately
able to work fast.Should have a genuine passion for cooking and a desire to continuously
improve their skills and knowledge.Must adhere to strict safety and hygiene standards to
ensure that food is prepared safely and free from contamination.
Dishwasher
Must be able to pay close attention to the cleanliness of dishes, utensils, and kitchen
equipment to ensure that they are properly sanitized.
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Must be able to multi-task and assist in any area necessary.
Hardworking
Able to communicate effectively with the rest of the kitchen staff to ensure that they are
aware of any issues or changes in the workflow.
Cashier
Good in interpersonal skills and being able to provide excellent customer service.
Able to familiarize with cash-handling procedures and regulations to prevent loss, fraud, or
errors.
Excellent attention to detail to ensure that all transactions are accurate, and you can catch any
discrepancies or errors.
As a cashier, you will have access to sensitive information such as customer data and cash,
so being honest and trustworthy is crucial.Seller
Should have a comprehensive understanding of the product or service they are selling.
Should have a good understanding of the industry and market they are operating in.
Operating/ Organizational
Expenses
The GANNT CHART is a tool that shows the amount of works or output done in a
certain time, it helps the group to monitor progress, it is easy to understand and schedule the
task that needed and it resource the name or roles of each individual in their responsibilities
for a given task.
The Pre- operating activities of the group estimated on a daily basis with estimated 4
days before the start of producing our product.
The group will officially begin to build up and prepare for the designing of the stall
on April 24-27, 2023 and the expected date or day for the opening and introduce our product
is on April 28, 2023. The list of plan activities for operating is presented below:
Table 1.3
Operating Activities
Preparation of stall
Purchase of supply
needed
Advertising of the
business
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CHAPTER IV
FINANCIAL PLAN
FINANCIAL PLAN
Projected Income Statement
CHOCO PALITAW BALLS
rojected Income Statement For
P
May 2023
GROSS PROFIT 45 45 45 45
(Operating expenses) 0 0 0 0
(Promotional expenses) 3 - - - -
25
services
Net cash flow from operating activities 165 165 165 165
ASSETS
Current assets Day 1 Day 2 Day 3 Day 4
Cash 465 630 795 960
Total current assets 465 630 795 960
Non-current assets
Total non-current assets 0 0 0 0
TOTAL ASSETS 465 630 795 960
LIABILITIES AND EQUITY
Current liabilities
26
Total current liabilities 0 0 0 0
Non-current liabilities
TOTAL LIABILITIES
Owner’s equity
27
Return on sales 39.29% 39.29% 39.29% 39.29%
Return on sales means the ability of a business to produce profit every peso sale. In
every peso sale, there is a 39.29% peso return to the owner for the first day, and it increase
on the following days.
Return on assets means the ability of a business to use its assets to produce profit. It
is seen that the return on assets decreased on the following days compared to the first one.
This implies that the ability of the business to use its assets to produce profit decreased.
Return on equity means the return (net income) generated by capital invested by
owner of the business.
Liquidity Ratios
Current Ratio Day 1 Day 2 Day 3 Day 4
÷Current liabilities
0 0 0 0
Current ratio - - - -
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Working Capital Day 1 Day 2 Day 3 Day 4
(Current liabilities) 0 0 0 0
Notes
Notes 1: Sales
Sales unit 60 60 60 60
×Sales price 7 7 7 7
Overhead expense
Plastic 17
29
Notes 3: Promotional Expenses
Flyers (Quantity) 70 0 0 0
× price 2 0 0 0
30
APPENDICES
APPENDIX A.
PERSONAL INFORMATION
Sex: Female
Citizenship:. Filipino
CHARACTER REFERENCES:
Mrs. Jechrystine Cardaňo, CPA, MBA Adviser
Speaker Eugenio Perez National Agricultural School jechrystinecardano@yahoo.com
Mrs. Evelyn Mendoza SHS Coordinator
Speaker Eugenio Perez National Agricultural School Mrs. Maricor Sanchez
JHSCoordinator
I hereby certify that above information provided herein is true and correct to the best
of my knowledge and belief.
___________________________
CINDY MAE N. FERNANDEZ