12

Media and Information

Literacy
Quarter 3–Module 1
Communication, Media and Information

Development Team of the Module

Writer: Glenn Anthony C. Aggarao

Editor: Rolylyn H. Dado
Reviewer: Ann Marjorie V. Pico
Layout Artist: Froilan G. Isip
Management Team: Melissa S. Sanchez, EdD CESE – ASDS
Shirley B. Zipagan, EdD CESE – ASDS
Celia R. Lacanlale PhD, CID Chief
Arceli S. Lopez PhD, SGOD Chief
Ruby M. Jimenez PhD, EPS-LRMS
June D. Cunanan EPS- English

Published by the Department of Education, Schools Division of Pampanga

Office Address: High School Boulevard, Brgy. Lourdes, City of San Fernando,
Pampanga
Telephone No: (045) 435-2728
E-mail Address: pampanga@deped.gov.ph
Introductory Message
For the Facilitator:

Welcome to the Media and Information Literacy for Grade 12 Alternative Delivery
Mode (ADM) Module on Communication, Media and Information!

This module was collaboratively designed, developed and reviewed by educators

from public institutions to assist you, the teacher or facilitator in helping the learners
meet the standards set by the K to 12 Curriculum while overcoming their personal,
social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

For the Learner:

Welcome to the Media and Information Literacy for Grade 12 Alternative Delivery
Mode (ADM) Module on Communication, Media and Information.

Communication has already changed from the past century. Technology abruptly
changed everything. Information can now be obtained faster whenever and
wherever. And as a 21st Century learner, you need to globally competitive and
harvest all the potentials and opportunities technology has to offer. Therefore, this
module will give you understanding of how communication is affected by media and
information.
 What I Need to Know

In this module, you will know how communication is affected by media and
information. The activities focus on the steps on how media and information change
the way we communicate and understand meanings. You will also appreciate better
ways of communication using media and information.
For the learner
Understanding communication and how it works will give you an advantage in
sharing your thoughts and ideas. This will provide you the skills in meeting the
changes brought by media and information and address these to facilitate a more
effective communication.
At the end of this module, you are expected to:

1. define communication, basic types, elements, and communication model;

2. design a contextualized communication model based on experiences to the
forms of media;
3. describe how communication is affected by media and information; and
4. create and share ideas using any form of media.
 What I Know

Read and answer the following questions. Choose the letter of the correct answer.
Write your answers in your answer sheet.

1. What do we call the exchange of information and the expression of feeling that
may result in understanding?
A. communication
B. data
C. information
D. media
2. Which of the following does not use verbal communication?
A. giving gifts
B. saying “I love you”
C. writing a love letter
D. none of the above
3. Which of these is not a form of nonverbal communication?
A. gestures
B. oral language
C. signs
D. symbols
4. What is the advantage of social media in communication?
A. Easy access to fake news
B. Social media addiction
C. Access to social media
D. Faster communication with relatives abroad
5. Which refers to the act or process of using words, sounds, signs, or behaviors to
express or exchange information or to express your ideas, thoughts, feelings,
etc., to someone else?
A. communication
B. data
C. information
D. media
Lesson
Communication, Media, and Information
1
Communication is affected by media and information. These pieces of
information affect the way people act, behave, and make decisions in their everyday
lives. Since the media is the main platform where we basically get information about
things and events that happen around us, we need to maximize its potential towards
achieving better and effective communication.

What’s In

Analyze the picture below. Then, answer the

following questions in your answer sheet.

1. What is the picture all about?

2. What message does the quotation
convey?
3. Why do you think Albert Einstein said
that there will be generations of idiots
in the future?

What’s New

In this module, we will discuss how communication is affected by media and

information. As today‟s generation is so dependent on social media, it affects how
we communicate and share our thoughts and ideas. It gave us opportunities to make
contact with our distant relatives and friends. It created a borderless communication.

However, how we understand the message communicated to us is influenced

greatly by what kind of medium is used. It gave us opportunities to communicate
even in the furthest side of the world and yet the ones we are with are not even open
to have a personal communication. On that note, it is important to understand what
communication is, decide on the medium you are going to use to convey your
message, choose intimate communication rather than being too dependent of
technology and media.

What is It

Discussion
Communication is the act or process of using words, sounds, signs, or
behaviours to express or exchange information or to express your ideas, thoughts,
feelings, etc., to someone else. It is also the exchange of information and the
expression of feeling that can result in understanding.

Analyze the picture below. Then, answer the questions that follow. Write your
answer in your answer sheet.

Guide questions:

1. What is the message in this illustration?

_______________________________________________________________
_______________________________________________________________
2. Do you agree with this illustration regarding communication? Why or why not?
 _______________________________________________________________
_______________________________________________________________
_______________________________________________________________

What’s More

Independent Activity 1
There are two basic types of communication namely verbal and nonverbal.

Under verbal communication we have oral and written. While nonverbal

communication includes Signs, Symbols, Colours, Gestures, body language and
facial expressions

Analyze carefully this picture. Then answer briefly the given questions.

1. What types of communication are shown in the comic strip?

2. Using your prior knowledge, describe each one

Independent Assessment 1
Communication can be verbal or non-verbal. Non-verbal communication is
often more subtle and more effective than verbal communication and can convey
meaning better than words. For example, perhaps a smile conveys our feeling much
easier than words. Silent speech is of great importance in human‟s daily interactions
and it influences one‟s chances of failure or success in personal and professional
social encounters.
 Today, media and the information we can access from it greatly affects the
way we communicate. As a result, we become dependent on it.

Analyze the questions below. Then answer them in your answer sheet.

1. Why do you use social media more than personal face-to-face communication?
2. Whom do you always communicate with using social media?
3. Have you experienced being misinterpreted? Why?
4. What might be the reasons why people sometimes misinterpret messages
conveyed through social media?
5. What are some ways to better express ourselves without being too much
dependent on social media?

Independent Activity 2
To better understand how communication works, we must learn the basic
processes by studying the flow chart that follows.

Lasswell‟s Communication Model (1948)

Read the short text below. Then, answer the questions in your answer sheet

President Duterte warns the public through a press conference on

becoming complacent on the dangers of COVID-19. As a result, lots of
communities implemented strict measures on how to decrease the chance of
spreading the pandemic.

Who: ______________________________________

Says What: _________________________________

In Which Channel: ___________________________

To Whom: _________________________________

With what effect: ____________________________

Independent Assessment 2
Analyze the following statement. Using the Lasswell‟s Communication Model, write
your answer on the following format. Write on your lecture notes.

World Health Organization warns the whole world through social media that
there will be second wave spread of COVID-19 when communities open for
businesses. In response to this, the Philippine government implemented a „new
normal‟ policy in opening up business to prevent the spread of the virus.

Communicator Message Medium Receiver Effect

Independent Activity 3

It is undeniable that social media changes the way we communicate. Its effects
might be beneficial or damaging depending on how we use it in our communication.

Analyze the illustration below, Then, answer briefly using your answer sheet the
questions that follow.
1. What are the social media platforms you habitually use? Cite at least 5.

2. How do you use social media as a tool or medium for communication?

3. How does it change the way you communicate with other people?

Independent Assessment 3
Based on your answer to item number 1 in Independent Activity 3, fill in the table
below with the required information. Write your answers in your answer sheet.

Top 5
Commonly How Often Do
Disadvantage/ Personal
used Social I use Social Advantage/s
s Effects
Media Media
Platforms
Example: 8 hrs. a day Being updated Often becomes I rarely talk to
with the latest a source of my family
Facebook happenings fake news because social
about my media
friends consumes
much of my
time

1.

2.

3.

4.

5.
 What I Have Learned

Create your own contextualized model of communication based on how you use it in
your daily communication activities. Highlight the uses of social media and how it
affects your communication with others. Use your output in explaining your message.
Use the format given below.

Message:___________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
Explanation:_________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

What I Can Do

Fill in the table by giving the advantages and disadvantages of using social media in
communication.

Advantages Disadvantages
1. 1.

2. 2.

3. 3.

4. 4.

5. 5.
 Assessment

Choose from the word box below the correct answer to each statement. Write your
answers in your answer sheet.

Communication
Fake news
Nonverbal
Social media
Verbal

1. It is a type of communication which includes signs, symbols, colors, gestures,

body language, and facial expressions.
2. It is the act or process of using words, sounds, signs, or behaviors to express or
exchange information, ideas, thoughts, feelings, etc., to someone else.
3. It is a type of communication used in sending a chat message through
messenger.
4. It is a medium of communication where we use electronic devices in sending
and receiving text, pictures, audio, videos, and other file formats through
internet.
5. These are unverified, unreliable, and malicious information and/or news
spreading in social media.

Additional Activities

Do the following task:

 Search for ways on how to protect yourself from fake news prevalent in social
media.
 Enumerate ways on how to verify information found in social media.
 Give measures on how to safeguard yourself so you can only make use of the
most appropriate medium of communication to express yourself despite the
huge influence of social media.

NOTE: Type your answer in MS Word and submit a soft copy to your teacher
through email, messenger, or any means available.
 Answer Key

the spread of the pandemic.

how to decrease the chance of
implemented strict measures on
lot of communities had
With what effect?- As a result,
Fake news 5. To Whom- the public A 5.
Social Media 4. press conference D 4.
Verbal 3. In Which Channel- through B 3.
Communication 2. dangers of Covid19 A 2.
Nonverbal 1. becoming complacent on the A 1.
Says What- warning on
Assessment Who- President Duterte What I Know

Independent Activity 2

References
Commission on Higher Education. K to 12 Transition Program Management Unit – Senior High School Support
Team. Media and Information Literacy

https://cdn.pixabay.com/photo/2018/03/23/15/48/social-media-3254059_960_720.jpg

https://i.pinimg.com/originals/c0/a3/30/c0a33061ff09f6bc5c1cf0cb25ff48a7.jpg

https://thumbnails-visually.netdna-ssl.com/10-levels-of-intimacy-in-todays-
communication_50290a74deb4e_w1500.jpg

https://shannoncloewebb.files.wordpress.com/2017/09/basic-linear-communication-models-lasswell-shannon-
and-weaver-5-638.jpg?w=1000

http://communicationtheory.org/lasswells-model/

https://upload.wikimedia.org/wikipedia/commons/b/bf/Socialmedia-pm.png

http://www.merriam-webster.com

http://dictionary.cambridge.org

http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/