ABSTRACT

The purpose of this study is to investigate the relationship between motivation

technology and technology on effectiveness of online shopping among students in
higher education institutions. In this study, the populations are targeted university
students in Malaysia. The data was collected and administered by means of a
structured questionnaire based on the past study. For the sample size, there are no
limitations as for the researcher just focus on students of higher education
institutions. From a total of 100 targeted respondents, we were able to get the total
number of 100 respondents for this study. This study undertook convenience
sampling as the sampling technique because it is readily available and convenient.
The demographic profile including gender, age, programme and year of study. This
research provided a better understanding regarding the relationship between
motivation, technology and environment that is related with effectiveness of online
shopping. In this study, motivation, technology and environment has influence on
effectiveness of online shopping and three hypotheses are accepted. Among the
independent variables, all the IV is considered as significant as the P-value is below
5%. Thus, emphasizes that there is still a need to conduct additional research to fill
the gaps that have been solved in the current study. In this final chapter, some
recommendations were provided for future use to any researcher in this academic
field.