BUSINESS IDEA

The business is to provide leisure activities that will serve the people of Ngong town and its environs.
These include serving of various drinks, pool games, watching of various entertainment channels and
Wi-Fi services.

Given the increase in the Kenyan middle class and covid 19 restrictions, the general population is
looking for new ways and establishments to spend their money.

BUSINESS NAME

The business will be called UHURU meaning “freedom” making customers identify it with a place of
relaxation and interaction. Being the name of our great president also makes it familiar and
memorable to the population.

TARGET MARKET AND DEMOGRAPHICS

The target market will be 18-60 year olds who wish to have a place they can relax after a long day at
work or just a day out with friends.

MARKETING

Marketing will be done through posters and social media. This will help to make known the
establishment to the local population which will establish a good client base. Once I have the
sufficient funds, I will also create a website that will be accessed by the public.

PRICING

Various drinks such as beers, sodas and water will be served at the same prices with our competitors
making the business competitive. Furthermore, I will invest in good sanitation such as clean
bathrooms and sanitizers as this has been a problem for customers at such establishments.

The pricing of the main drinks to be served are:

Soda 50 shillings

Beers 200 shillings

Beers(kegs) 50 shillings per cup (Dark) 60 shillings per cup

Water 50 shillings( small) 100 shillings (large)

Once customers have ordered their drinks they can use Wi-Fi and enjoy various television channels.

CAPITAL

The business will require 1 million shillings to get the business started this will be used to get the
following:

Television sets – 60,000/=

Furniture- 150,000/=

Bathrooms-100,000/=

Wi-Fi services-10,000/=

Permits and licenses- 50,000/=

Stock-200,000/=

Staff wages for first month- 50,000/=

Insurance for 1 year -100,000/=

Marketing-50,000/=

Rent for 1 month and first deposit- 60,000/=

Miscellaneous costs- 20,000 /=

TOTAL-1,000,000/=

COSTS PER MONTH

Wages-50,000/=

Wi fi- 5,000/=

Stocks- 100,000/=

Electricty and water-20,000/=

Total cost per month- 175,000/=

PROFITS

The business will have an average return of 10,000/= per day resulting in 300,000 per month.

300,000/=(income)-175,000/=(costs)=145,000 profits.

Given the 6% interest per annum which will be 1,060,000/=, making payments of 89,000/= per
month will make it possible to clear the loan in 12 months comfortably.