7/6/22, 10:53 PM AkzoNobel Develops Reflective Paint That Keeps You Cool - Sustainable Brands

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CHEMISTRY, MATERIALS & PACKAGING

AkzoNobel Develops Reflective Paint That Keeps You Cool

MIKE HOWER

PUBLISHED 7 YEARS AGO.

ABOUT A 2 MINUTE READ.

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AkzoNobel, the paint, coatings and specialty chemical company, has developed
exterior wall paints that reflect more infrared light to reduce heat absorption and
reduce energy consumption.

With this technology, an average house can save up to 15 percent on energy, while
offices and apartment buildings can save up to 10 percent. Conveniently, architects
and designers do not need to compromise the color palette to suit engineering
needs. Related Stories
The company’s Dulux Weathershield KeepCool exterior paint reflects sun and
infrared radiation by as much as 90 percent of other similar paints, which allows
less heat to be transferred to the building interior, and in turn requiring less energy
to cool the building. Normally, infrared radiation is absorbed through the paint and
transferred to the interior of the building through conduction.

About half of all sunlight is in the infrared spectrum, so AkzoNobel focused on

SUPPLY CHAIN

eliminating pigments that absorb infrared radiation. The approach taken was to
GoodSam Foods Out to Scale Regenerative,
increase solar reflectivity by carefully selecting the best combination of pigments. Farmer-Driven Model for Sustainable Snacks
Getting the same color with alternative pigments required innovative science, aided
by sophisticated predictive software.

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7/6/22, 10:53 PM AkzoNobel Develops Reflective Paint That Keeps You Cool - Sustainable Brands

This could be an interesting complement to technology developed  earlier this

year by scientists at Michigan State University—which can effectively turn glass
windows into solar panels. This is achieved through a translucent solar cell which
can capture energy from the invisible parts of the light spectrum, but still let in
visible light. The transparent luminescent solar concentrator uses organic
molecules created to absorb invisible wavelengths of light, such as ultraviolet and
near infrared light. The material moves this invisible light to the edges of the panel, PRODUCT, SERVICE & DESIGN INNOVATION

where strips of photovoltaic solar cells absorb and convert it to electricity. What Makes a Resale Company Truly
Sustainable?
In other AkzoNobel news, the company in October announced  it discovered a
way to add self-cleaning properties and extend the life of its paints. Pioneered by
one of the company’s product developers, Dr. Peter Greenwood, the company
added colloidal silica to its paints and found it gave them this unique quality and
durability. Through rigorous testing, AkzoNobel found that the paints now last up to
16 years, which is 25 percent longer than the standard product.

AkzoNobel Chemistry, Materials & Packaging Chemistry, Materials & Packaging FINANCE & INVESTMENT

Mike Hower Water Risk Is a Financial Risk: Companies

Will Soon Have the Tools to Calculate,
Published Dec 29, 2014 8pm EST / 5pm PST / 1am GMT / 2am CET Disclose and Mitigate It

MIKE HOWER
HEAD OF CLIENT ENGAGEMENT

THINKPARALLAX

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7/6/22, 10:53 PM AkzoNobel Develops Reflective Paint That Keeps You Cool - Sustainable Brands

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