MEDIA AND INFORMATION LITERACY OUTLINE (3RD QUARTER)

MEDIA AND INFORMATION LITERACY

● Plays an important role in communication and information dissemination.

● To access, understand and create communications in a variety of contexts in the form of
assessing, understanding, and creating media and information.
● Set of skills that anyone can learn such as access, analyze, evaluate and create messages
of all kinds.

INFORMATION LITERACY

● Transformational process to find, understand, evaluate and use information to create for
personal, social or global purposes.

TECHNOLOGY LITERACY

● Working independently and with others to responsibly, appropriately, and effectively use
technology tools to access, manage, integrate, evaluate, create and communicate
information.

ACCESSING MEDIA AND INFORMATION

● To use, navigate, manage, store, and retrieve content in print, radio and online.

UNDERSTANDING MEDIA AND INFORMATION

● Viewers ability to read, deconstruct and evaluate media contents and motivations. A
critique view on quality of materials being broadcast or shared.

PRODUCING MEDIA AND INFORMATION

● To produce, distribute and publish ideas and information via mainstream media or social
media.

The 5 Core Concepts

● All media messages are constructed.

● Media messages are constructed using a creative language with its own rules.
● Different people experience the same media message differently.
● Media have embedded values and perspectives.
● Most media messages are organized to gain profit and/or power.

BASIC CONCEPTS

● Media construct our culture.

● Media messages affect our thoughts, attitudes and actions.
● Media use “the language of persuasion”
● Media construct fantasy worlds.
● No one tells the whole story
● Media messages contain “texts” and “subtexts”
● Media messages reflect the values and viewpoints of media makers
● Individuals construct their own meanings of media
● Media messages can be decoded.
● Media literate youth and adults are active consumers of media

CONCEPTS LINKED TO MEDIA LITERACY

MEDIA PRODUCTION
 ● Involves media products that are designed from conscious and unconscious preferences
by individuals who decide on what to include, what to discard, and how to present the
products.

MEDIA REPRESENTATIONS

● Make viewers compare their life and thereby make personal judgments.

COMMERCIAL IMPLICATIONS

● Can be noticed through its advertisements and commercial presentations.

SOCIAL AND POLITICAL IMPLICATIONS

● Are parts of media strategy to achieve values, power and authority that unconsciously
will sway decisions among viewers.

AUDIENCE

● Will be the targeted market for the productions that media is undertaking.
● Collaboration between the media products and the audiences.

COMMUNICATION

● Directed and purposeful exchange of information.

MESSAGES

● Refers to any form of communication passed or transmitted using a channel.

NOISE

● A barrier in the process of communication

FEEDBACK

● One’s reply or comment in a message

TYPES OF COMMUNICATION

INTRAPERSONAL COMMUNICATION

● Communicating with oneself.

INTERPERSONAL COMMUNICATION

● Communicating to another person.

MEDIATED INTERPERSONAL COMMUNICATION

● Communicating to another person using a medium.

PUBLIC/ORGANIZATIONAL COMMUNICATION

● Communicating within a limited area.

MASS COMMUNICATION

● Communicating to people using television, radio and internet

THE COMMUNICATION PROCESS

History of Media

● From Papyrus to Paper

● The Rise of Newspapers
● From Static to Moving Images
● The Rise of New Media

Papyrus

● A paper used in ancient times as a writing surface.

● Cyperus Papyrus, a papyrus plant and a wetland sedge.
● It was rolled and forms like a scroll.
● First used in Ancient Egypt.

From papyrus to paper

● Christians invented the codex around 100 AD.

● 15th Century, the technology was already paper.
● Movable Type Machine (Johannes Gutenberg) -The first manual printer produced.
● Doctrina Cristiana- The first book printed in the Philippines that contains the teachings
of the Roman Catholic Church. by Fray Juan Plasencia, an Augustinian priest.

Nation-states and the rise of newspapers

● The Gutenberg Printing Press made it possible for newspapers to be produced not earlier
than the 17th century.
● Free Press- An independent body from the government.
● Adversarial Press- Conducts argument with the government.

EARLY NEWSPAPERS

● Del Superior Govierno (1811)

● La Esperanza (Dec. 1,1846)
● Diario de Manila (1848)
 ● Boletin de Oficial de Filipinas (1852)
● La Solidaridad (1889)
● Ang Kalayaan (January 18,1896)

From static to moving images

● Kodak (George Eastman, invented the film)-

● Thomas Edison and William Dickson gave the illusion of the moving object.
● Louis and Augusto Lumiere developed the technology of film projectors.
● Film represented leisure.
● Television, used in the magazine Scientific American in New York.
● Television was used in a form of propaganda in Germany.
● US: 1946, Commercial Television. Philippines, 1953.
● Alto Broadcasting System (October 23, 1953)

The rise of new media

● Transistor radio was invented in 1948.

● IBM was invented in 1953.
● ARPANET (Advanced Research Projects Agency), 1969.
● Internet, 1971.
● March 29, 1994, WWW is launched in the Philippines.

FILM PROJECTORS

● It was produced by the Lumiere Brothers (Louis and Augusto Lumiere)

ROUGH SEA AT DOVER

● The first film produced and was showed in New York.

TELEVISION

● It was first used in the magazine “Scientific American” in 1907 and by 1928, first official
telecast was established in New York.

ALTO BRODCASTING SYSTEM

● First official telecast was in October 23, 1953. The pioneers were James Lindenberg and
Antonio Quirino. This is the famous ABS-CBN today.

IBM

● Stands for International Business Machines. Produced the first electronic computers
called 701.

ARPANET

● Stands for Advanced Research Projects Agency Network. Only the militaries can access
this due to different transactions.

WORLD WIDE WEB IN THE PHILIPPINES

● It was established on March 29, 1994. By then, anyone can access the World Wide Web
(WWW).