May 8, 2022

GRACE SPECIAL EDUCATION CENTER (GSEC)

PROFESSIONAL DIPLOMA IN
ENTREPRENEURSHIP(PDE)
(ABE (Endorse)-UK)

MARKETING PLAN ASSIGNMENT

Thae Thae Thone

GRACE SPECIAL EDUCATION CENTER (GSEC)

Submit to : GRACE SPECIAL EDUCATION CENTER (GSEC)

Diploma Program :
PROFESSIONAL DIPLOMA IN ENTREPRENEURSHIP(PDE) (ABE
(Endorse)-UK)
Teacher Name : Sr. U Thant Htoo

Submitting Date : 8/5/2022

Submit By : Thae Thae Thone

Batch Name : Batch 6

Students ID : PDE6-004
 Business Studies Assignment Outline

Marketing Mix 8P – 8C

(1) Product

(2) Price

(3) Place

(4) Promotion

(5) People

(6) Process

(7) Physical Evidence

(8) Planet

Introduction

RAMEN VILLAGE (Marketing Mix 8P- 8c)

‘Marketing is a social and managerial process by which individuals and organizations obtain

what they need and want through creating and exchanging value with others ‘.

(Kotler, Brown, Burton, Deans Armstrong)

(1) Product (Bakery)

Brand Name - Fudo Bakery

Packaging - Cakes are packaging and medium size with colorful. One package contains
4 pieces, one box contains 40 packages.

Flavor - pandan cream, butter cream, banana cream, strawberry cream, chocolate
cream
Design - colorful decoration

Quality - Unique taste, delivers extreme refreshment, soft and smooth

(2) Price – 1 package - (5200) KS

Discounts – Many interesting discounts for public holidays

Promotion – buy 5 breads and get 1 free gift voucher, cheese cake and get a 3,000kyats gift
voucher, buy 2 Cakes with total 2,200kyats (the original price- 1,300 kyats for 1 piece)

Credit - Buy 20 package credit term -(15 days), 50 package credit term – (1 month)

(3) Place – Mandalay

Our bakery is one of the perfect places to celebrate birthday party, family party or group
party since their decoration is adorable and different with other shops. The decoration of our
bakery is amazing and fantastic, provided roomy accommodation with hygienically, various kinds
of products with quality control and original flavors so that they feel surely like to those who like
tasty bakery products. Also, it is a very nice place to relax while shopping with family or friends. Our
bakery retail outlets are mostly near the public transport systems like bus terminals. We are based
in Mandalay and distributed to other cities. The cities to be sold are Mandalay, Yangon and Pyin Oo
Lwin.

(4) Promotion

Our bakery uses a main media of advertising. Facebook page, Instagram of Fudo bakery
creates and encourages customers to follow. Our products, promotions and campaigns promote
through these channels in order to reach out the mass target markets. Fudo Bakery’s promotes
for Christmas, make a wish to Santa contest, Holiday Snap Contest and winners are given gift card
and coupons. And then by playing puzzle gives coupons and gift and our bakery has many
interesting discounts. It gives buy 5 breads and get 1 free gift voucher, cheese cake and get a
3,000kyats gift voucher, buy 2 Chocolate Cakes with total 2,200kyats (the original price- 1,300
kyats for 1 piece)

(5) People

Dress - All staffs are provided with red shirts and black pants (or) skirt . Our
company will be given 3 sets of office uniforms and shoes for each person every six months. And
then men mustn’t have long hair, mustache and girls mustn’t be messy their hair and they always
need to tide up their hair.

Customer Service - At first, the sales person must know about their products and can
explain very well about it. And then they need to communicate clearly with customer. Build a
relationship. Take the time to be professional and personable with customers. Listen to
customers. Active listening is a skill like any other, and all staffs need to practice it. All staffs must
be able to solve for the customers’ needs and wants. And they must be used positive language.
 Management – Our bakery includes-
(1) Production planning and demand forecasting
(2) Raw materials and ingredients supply
(3) Production management
(4) Engineering and maintenance
(5) Plant personnel management
(6) Continuous improvement
(7) Quality assurance
(8) Plant sanitation
(9) Plant economics control, overall plant operation and financial reports
(10) Support and strategic areas (R&D, bakery formulations)

Production planning and demand forecasting have to be teamwork with Sales

department.

Raw materials and ingredients supply

MRP (materials requirement planning)
Negotiations with suppliers (minimum order quantity, prices per lb or Kg, bulk or discrete amount
deliveries, lead times based on bakery’s needs, specifications)
Periodic purchasing (purchase orders, communication with suppliers)
Stock / inventory management (FIFO rotation, minimum stock according to internal policies,
material’s shelf life, and storage space available in racks)
Material receiving standards and procedures according to specifications established by R&D and
QA

Production management (core activity within internal supply chain)

Materials and time efficiency (changeover time, total production time, downtimes due to
equipment failures)
Product yield based on line speed and planned batches
Process waste
Product coding (manufacturing date, best before date, traceability coding)
Finished product delivery to Logistics Department

Engineering and maintenance

Operational assets management
Preventive maintenance
Corrective maintenance (urgent mechanical repairs, parts replacement, general interventions on
essential production equipment to avoid line stoppages)
Equipment and parts purchasing
Participation in bakery engineering projects (new oven, new mixer, equipment overhauling, etc.)

Plant personnel management

Payroll
People training and education (bakery technology, handling of fire extinguishing devices, accident
prevention, food safety and good manufacturing practices)
Leaders’ development
Promotion processes
 Continuous improvement
Implementation of lean manufacturing tools at plant level (5S’s, Six Sigma methodology, Total
Productive Maintenance)
Participation in plant meetings to improve any condition in the production process (material- or
equipment-related) that may impact productivity positively
Application of statistical tools to current processes in order to find improvement opportunities
and take actions based on findings

Quality assurance
Specifications for raw materials (wheat flour, yeast, sugar, etc.)
Specifications for finished products (bread, buns, cakes, etc.)
Specifications for packaging materials (boxes, bags, etc.)
Lab analysis (moisture content, pH, water activity, nutrient composition, colorimetry, rheological
assessment of doughs and batters)
Documentation, implementation and control of food safety management systems)
Participation in HACCP Team meetings
Responsible for internal and external (certification) audits on HACCP, GMPs, FSMA

Plant sanitation
Planning and execution of cleaning and sanitation activities on food and non-food contact
surfaces (walls, floor, processing equipment, conveyor bands, etc.)
Pest management (indoor and outdoor environments)
Implementation and control of food safety management systems)
Participation in HACCP Team meetings

Plant microeconomics
Overall plant operation reports (daily, weekly and monthly)
Financial reports for top management
Manufacturing costs
Financial impact of waste
Plant performance review

Support and strategic areas (R&D, bakery formulations)

Product development
Bakery formulations development and approval
Ingredient technologies for sugar and fat reduction
Clean label solutions for chemical dough conditioners replacement
Testing of enzymes following standard procedures and execution of bake test

(6) Process

There are two types of sales: office direct sales and merchant sales. Sells 20 traders and gets 80 %
of the sales.
(7) Physical Evidence

Fudo Bakery Logo is green leaf on the yellow background to showcase the purity of its
products and that they are made of real, organic ingredients. The ambience of the bakery is warm
and comfortable.
Packaging- Cakes are packaging and medium size with colorful. One package contains 4
pieces, one box contains 40 packages.
Uniform – All staffs are provided with red shirts and black pants (or)skirt . Our company
will be given 3 sets of office uniforms and shoes for each person every six months.

Address Card –It has soft and curvy shapes with warm colors that provide a friendly,
handmade feeling with baked goods in the background.
The address card will include the office address, phone number, Gmail Address and Facebook
page.

(8) Planet
We will be donated annually to the staffs’ families and will be supported that their needs.
And we will be donated to the MOHS.

Reference;
Facebook
Bakerpedia
Google
- (Kotler, Brown, Burton,Deans Armstrong)