CODEX II

Combotron

Codex II discord.gg/sales | salesborgs.ai

These tips are probably enough to give you an edge over the other 600,000 SDRs

and 6,000,000 REPs sending boilerplate marketing emails with a personalized

sentence that took you 4 hours total in the day to compose them all.

Unlearn everything you know about cold outreach — any rules of thumb or

generally accepted best practices — forget them. You’re starting over.

Speak calmly and write casually — audio being overly needy and deferential.

Coordinate touch points no more than two days apart until you get an answer.

Lead with the phone. If you connect, ask who’s in charge of whatever they are in

charge of — Route. Ruin. Multiply.

If you get a voicemail, lead with your name and number. Tell them you have a

relevant product available.

Email immediately after the first phone call. Reply to this email for the next two

days if no answer. First reply bump: thoughts? Second: get creative with a

diagram or GIF.

No more than 3 sentences in the email. Less if possible.

Only talk about pain — solution with customer example — CTA.

Assumptive but gentle CTA. Include tapout “If it makes sense, how’s your

calendar?”.

After 3rd email, repeat this process again 2 days later with a different angle.

If you notice any multiple opens, profile views, forwarded messages: triple or

quadruple down — call, voicemail, email, LinkedIn connect (Twitter, other social if

applicable).

Do this with 3-5 people in the org at a time for C-level, ups, directors.

If this doesn’t work after 2 weeks, swap or pivot to someone else in the org

laterally.

Codex II discord.gg/sales | salesborgs.ai