OUR LADY OF GRACE SCHOOL

Manzon, San Carlos City, Pangasinan

S.Y. 2022-2023

“EVERY LEARNER MATTERS, EVERY MOMENT COUNTS”

QUARTER 4: LEARNING MODULE # 3

MEDIA AND INFORMATION LITERACY 11

DIMENSIONS OF TEXT IN MEDIA AND

INFORMATION

Text is a simple and basic way of presenting information or ideas whether handwritten, printed, or
online. Texts appear in different media such as newspaper, blogs, advertisement, emails, magazines,
etc. It varies in terms of length depending on the purpose of the author whether formal or informal use

There are three common types of text:

● Plain Text - these are essentially fixed-sized character with the same style.

● Formatted text - text appearance varies using various typefaces, colors, and font sizes.

● Hypertext - this highlights and links certain words in electronic documents that will redirect you to
browse another webpage or another document.

Typeface is a digital representation of text which is more commonly known as font type or font face.

There are different types of typeface

1. Serif - is a style that has curves which are used for formality and readability.

Times New Roman

Garamond

2. Sans Serif - clean and minimalist design usually used in web design.

Arial

Tahoma

3. Slab Serif - heavy and strong like the ones seen in billboards.

Rockwell

Playbill

4. Script- brush stroke style and use for special printed materials like an invitation.

Vladimir

Edwardian

Good design does not happen randomly. With keen eyes for details and a good understanding of the
client’s needs, media creators must follow certain principles to produce quality text media. Regardless
of the format and purpose, your most important function is for the target audience to understand your
message. One way to make your audience hook into your media is through carefully crafted work.

Emphasis

This is applied when you want to make a point or highlight a certain text by changing the color,
making it bolder, italicize it, etc.

Appropriateness

This refers to how suitable the text is depending on your intentions, audience needs, and
context.

Proximity

This is about the distance between the words or text elements.

Alignment

This describes the position of the text on a page in accordance to the margin or other text
elements. Common alignments are center, right, bottom, etc.

Organization

This is about deliberate and careful grouping, dividing, and sorting of all l the similar elements
on a page.

Repetition

This is concerned with the uniformity and consistency of the design.

Contrast

This happens when two or more different elements are placed together to create a certain
effect.

Competent media users should not absorb everything he sees and hears. There should always be a
critical evaluation and thorough understanding of the subtle meaning behind the form and structure.
With this course about media and information literacy, you will be learn the fundamentals in decoding
messages in media.

There are two types of messages that you can find in media text:

1. Explicit Message refers to the literal sense of the message. What you see and read is the direct
meaning of the text.

2. Implicit Message pertains to the type of media that requires one’s analytical and interpretative
reading skills to grasp the underlying meaning of the text.

How do we verify the information in text media?

Reliability is knowing the legitimacy and trustworthiness of the source of the information while utility
is about the pragmatic aspect of the material. It does not necessarily follow that if a source is reliable,
it is useful already.

Bias is manifested in text when authors present particular beliefs or values as if they were universal
and true for all. For instance, bias may be presented through selective content, slanted language,
propaganda, omission of stories and even the length and sequence of the text.

There are different kinds of false information around. Before you believe or share any information you
came across with, make sure it isn’t one of these:

1. Hoaxes and false news: this piece of information is designed to deceive and trick people for
various reasons such as propaganda, ideologies, popularity, profitability, and others.

2. Scams: this malignant activity has been going around for quite some time across the globe. It
happens in different ways like creating a fake identity or representing as a false, inexistent authority to
lure you into their trap, which is most of the time, to get your money, steal personal information, or
introduce malware to your computer.

There are different types of lies that you can find in media as well and you must be cautious enough
to spot these:

1. Blatant lies - this is a conscious effort of making up stories.

2. Partial Lies - this is a combination of using existing facts to make unfounded or fallacious claims.

3. Lies by omission - this is similar to card stacking when you are being selective to the kinds of
information that you will divulge and some will be kept from the target audience.

ACTIVITY

Search and observe posters or tarpaulins in your community which were posted by the local
government unit. What is the common content that you can find? What kind of information do they
present? How can you verify the reliability and validity of these information?