LINEAR PROGRAMMING IN MARKETING

SEGMENTATION
•A MARKETING PROCESS TO WHICH AN ENTIRE POPULATION ARE
DIVIDED INTO SUB-POPULATION

•TRIMMING OF MARKET

•TO IDENTIFY THE MOST SIGNIFICANT SEGMENT ALIGN WITH

THE OFFERED PRODUCTS OR SERVICES

•SEGMENTATION AND TARGETING IDENTIFY THE REAL TARGET

MARKET BASED ON SCIENTIFIC DATA AND INFORMATION

FACTORS INFLUENCING SETTING OF PRICES VARIES DEPENDING

•LINEAR PROGRAMMING ALLOWS PRACTITIONER TO IDENTIFY
ON PRODUCT OFFERINGS AND PRODUCT DEPEND ON MANY
ALL FACTORS CONTRIBUTORY TO MARKET SEGMENT AND DECIDE
FACTORS SUCH AS QUALITY, PROCESS, RAW MATERIALS, ETC.
WHICH SEGMENT IS BEST

FOR YOU TO DECIDE, WHICH SEGMENT WILL BE THE BEST

SEGMENTATION STRATEGIES
DECISION, YOU HAVE TO BE EQUIPPED WITH THOROUGH
•FOR THE APPLICATION OF LINEAR PROGRAMMING, WE WILL
KNOWLEDGE ON CONSUMER BEHAVIOR AND FACTORS
UTILIZE ONLY THE STRATEGIES THAT ARE MEASURABLE IN TERMS
INFLUENCING PURCHASE DECISION
OF PERCENTAGE, INCOME, POPULATION DENSITY, PROXIMITY,
ETC.
IN TERMS OF PRICING, DIFFERENT PRICING STRATEGIES
SHOULD BE UTILIZE TO HAVE VARIOUS COMPARISON
•TO PROVIDE THE BASIC, WE WILL UTILIZE DEMOGRAPHIC AND
GEOGRAPHIC SEGMENTATION ONLY
FOR CASE 1, SEGMENT 3 IS THE BEST OPTION CONSIDERING
THE FOLLOWING:
DEMOGRAPHIC SEGMENTATION
1. THE POPULATION INCOME IS HIGHER THAN HOUSEHOLD
•THE PROCESS OF DIVIDING THE MARKET BASED ON THE
INCOME AND THE HOUSEHOLD INCOME IS HIGHER THAN
PERSONAL OR DEMOGRAPHICAL CHARACTERISTICS OF THE
INDIVIDUAL INCOME
MARKET
2. ONLY A PORTION OF THE POPULATION IS REMOVE AS COMPARE
•CONSIDERED TO BE THE MOST BASIC AND MOST UTILIZED
TO THE TWO OTHER SEGMENT WHICH IS AT LEAST 50%
STRATEGY OF SEGMENTATION

INDICATORS
•SEX
•EDUCATIONAL BACKGROUND
•CIVIL STATUS
•INDIVIDUAL INCOME
•HOUSEHOLD INCOME
•NUMBER OF MEMBERS IN THE FAMILY
•OCCUPATION

WHY IS IT NECESSARY TO DETERMINE THE DEMOGRAPHICS

OF THE MARKET PRIOR TO LINEAR PROGRAMMING?
THE PROFILES OF THE MARKET IS USEFUL ON THE FOLLOWING
FOR CASE 2, SEGMENT 2 IS THE BEST OPTION CONSIDERING
PREMISES:
THE FOLLOWING:
1. VARIABLES CONTRIBUTORY TO PURCHASING POWER CAN BE
1. THE AGE PLAYS A CRITICAL ROLE IN CHOOSING THE SEGMENT,
IDENTIFIED
ITS TRUE THAT SEGMENT 1 HAS A HIGHER INDICATORS,
HOWEVER, IN TERMS OF TENURE AND POSSIBILITY OF HAVING
2. VARIABLES CONTRIBUTORY TO POTENTIALITY OF THE MARKET
AN ESTABLISHED WORK/OCCUPATION, SEGMENT 2 IS MUCH
IS DETERMINED
BETTER

3. LESS SIGNIFICANT VARIABLES ARE REMOVE FROM THE

2. THOUGH THE RANGE FOR PURCHASING POWER OF SEGMENT 2
SEGMENT
IS LOWER THAN SEGMENT 1, THE MARKET FROM SEGMENT 2 ARE
MORE STABLE IN TERMS OF RESOURCES
4. DECISION IN TERMS OF PRICE IS BASED ON GIVEN SEGMENTS

GEOGRAPHIC SEGMENTATION
•THE PROCESS OF DIVIDING THE MARKET BASED ON THE
GEOGRAPHICAL CHARACTERISTICS

•THIS STRATEGY FOCUSES ON FACTORS SUCH AS ECONOMICS,

FOOD HABITS, LANGUAGES OR CULTURE
 WHY IS IT NECESSARY TO DETERMINE THE REQUIREMENTS
PRIOR TO RECRUITMENT?
•COSTS IMPLICATION

FOR CASE 3, BARANGAY 2 IS THE BEST OPTION CONSIDERING

THE FOLLOWING:
1. THE LOCATION OF BARANGAY 2 IS NEAR FROM THE
PERSPECTIVE OF PRODUCERS/SELLER

2. THE NUMBER OF EMPLOYED INDIVIDUAL (AT AVERAGE) IS

GREATER FROM THE 1ST BARANGAY
KEEP IN MIND THAT, EACH ACTIVITY IN HR IS ASSOCIATED WITH
COSTS, THOUGH, LP’S OBJECTIVE IS TO MINIMIZE COSTS, IT MAY
3. IN RETAIL SETTING, INCOME IS LESS SIGNIFICANT THAN
HAVE A DIFFERENT APPLICATION IN HUMAN RESOURCE
PROXIMITY

LINEAR PROGRAMMING IN HUMAN RESOURCES THE RIGHT PERSON

PURPOSE AND NATURE FOR CASE 1, CANDIDATE 2 MAY BE THE BETTER OPTION FOR
•THE LINEAR PROGRAMMING IS VERY EFFECTIVE IN TERMS OF THE FOLLOWING REASONS:
IDENTIFYING PERSONNEL REQUIREMENT, HENCE, MAXIMIZING 1. THE CANDIDATE CAM FROM INDUSTRY WITH EXPERIENCE, THE
ORGANIZATIONAL RESOURCES ASKING SALARY MAY BE SIGNIFICANT IF THE HIRING
PERSONNEL WILL CONSIDER THE RELEVANT INDUSTRY
•HR MANAGER UTILIZE LINEAR PROGRAMMING TO SOLVE EXPERIENCE
ISSUES/PROBLEM IN TERMS OF RECRUITMENT, SELECTION,
HIRING, TRAINING AND DEVELOPMENT, ETC 2. THOUGH, MORE COSTS IS ASSOCIATED, SOMETIMES WE NEED
TO COMPROMISE
•WHEN LP IS UTILIZED EFFECTIVELY, ORGANIZATION WOULD
HAVE MORE OPPORTUNITIES IN TERMS OF PERSONNEL 3.DISREGARDING 1 AND 2, THEN CHOOSE CANDIDATE 1
MANAGEMENT
TRAINING AND DEVELOPMENT
•HUMAN RESOURCE ALLOCATION IS VERY CRITICAL IN •TYPES OF TRAINING GIVEN TO EMPLOYEES ARE ALSO
OPERATION, SINCE, THE ACTIVITY IS ASSOCIATED WITH FIXED ASSOCIATED WITH COSTS
COSTS
•THE PROPER AND APPROPRIATE TRAINING SHOULD BE GIVEN
UTILIZATION IN ORDER TO MAXIMIZE RESOURCES
•PERSONNEL SCHEDULING
•PERSONNEL PROJECTION
•DETERMINATION AND MINIMIZING FIXED COSTS
•PROGRAM DEVELOPMENT

RECRUITMENT AND SELECTION

•METHODS OF RECRUITMENT SHOULD BE CAREFULLY IDENTIFIED
BASED ON THE NEED OF THE ORGANIZATION

•INTERNAL RECRUITMENT ACCUMULATES LESSER COSTS,

HOWEVER, THERE ARE POSITIONS THAT NEED TO BE SOURCE
EXTERNALLY
•IF WE LOOK INTO COSTS ONLY, THEN TRAINING 2 WILL BE THE
CHOICE, HOWEVER, IF WE LOOK AT THE SIGNIFICANCE OF
GETTING AN EXTERNAL RESOURCE PERSON, THE COSTS WILL BE
INSIGNIFICANT

TO CONCLUDE, THE LINEAR PROGRAMMING IS VAST EFFICIENT

IN HR CONTEXT WHEN PRACTITIONER WEIGH ALL ASPECTS AND
CONSIDER ALL POSSIBLE OPTION BEFORE THE DECISION