7Mamgemet

Aubmitted byby
Jain
Ql02570034
MBA (dm 4)
SMMC go2A
lubmited to:
De. Monika
 BCG Malrin
a BcG Gouth - bhae Matn ?

tool that s gaphucal nupuntatione f

ceay producla
comtany dcide what t sheuld kup, l

Jhe Bastor Conulting Gieup (Bca) getli - ahae matu

blet a t e e n e matii weth

as the ati
xapuning makt

mauket shae. t was ntoded n l97o.

Jhe BCG geoth- hane mabin u

to aces
managem
seduet dnu
bcG tande ton the Botom

managemt
- hae mati aida thu

oe uiti to ethe keub, all

Jhe BCG owth - shae mnatin cenamw 4 dutinet catyoius

"tau' bk qestiem
qeetiim mavke
 thin
Jhe male help copanue dede
Vaou sines actiitia.

GROWTH

SHARES

Jndutamding a BcG Gronth - shae Matnix.

nto
shae
Jhe 6cG Guewtin - share mati beaks den
preduct
Cash Cot slas"

a
cempamy praduct has a
Br shold e

diguidatd the owey

ught guuduant of the geidi dent gunett much caul gox
 snce have de makt shae t ittte

can tun out to he cas

to gromtlh. Becae oA thia, dags
have dou maket shae
inee tht
anl ittl to

time Joe thu eason, ae pume candisats

dliveatitue

Cash Cowd

Pcaduets that ae aas ut tor otied the

has ankit ahane conided

compay
Casl cews amo the company cheud thus milk thu east cen

as

qaduant ypy ding preducta makta that ae

matie.

thuie praducti gerot Hv hat ae than

he makiti groth Hat bo suilan tat tom a cauh fen

deng
callated since thi cah eow de eascy caleulatd &
 should e mlked fou cash to nnt in
in digh - enth
digh- shae "stau

&tars

frcduct that ae in bugh geeth markiu t that make

sinable felion of that markt ave consided stav nd hold

ane atas,

niem t also eome ameunts

cash. a sta Can Heam manket ladue,

Aecems a cach cow w n the marketi oeall

it wentay
et rale declines.

fueeon Matke
ae these m Hale maukits
Quutionabe oppoctunies
dut sn whieh the copamy deu met manain a
mackut shane. Quution mauku

amouna compat
to sre

aue woth maunlaining

0the tacto to Concidu

Jhe mati kcuo - tocl t deu met mcwauy

makeg
take nto account all he that a heeneu wtimatey
mut de noe

tpnscu than the addatienal enue

Becaue froduct declomnt may take faa, sns. mut

what ae he 4 Quadranti o the BcG Matin?

Jhe BCG Gcwth - Slae Main y a 2x2 gid weth
mekt alhae en the oth. tach the

Youe qadanta nepsenti Apece combination Helative

markut sha b

Low GRoWTH, Hian SumE: lompanis sloud omilk thu 'cach

tor catth to neimeet eletene.
Q. HiGH GROWTH, HGn SHARE: Compamu should
et n thee ta

hae igh qutoe potnial

B. HiGH GRowsH, Low SHARE: Compames ahoud mwet
n oe ditcavd
thue astiom mak ', dupending
tis chaneu
4. Low SHARE, Lbw GROWTH: Comtamies sheuld
iqidate , dinest o
nupoitien thse "pet".
Hew oeu the BCG Mati Wock ?
Jhe BG Geh - lhaw Matii consids

makt shae a a 2 2

each luineu to ene

asigning thee toux catiye,
erestes t n lecid he to
capital ta
to geneat tthe
i mst value well as whe to cut

this losss.

Jhe Botom ine

Jhe BCG Gowth Ato -Shae Matin u
buinu managemt
toot that allous Cempana to idnity the aupctu o this
busines that should de pioutigd
gettisend
constucting a 2x2 babte along the dimensions
& makt shae, a
linss Can e

towr clauiiatins slaa ,"pets',

(as cows qneestion maek"