Professional Documents
Culture Documents
UNDERLYING PHILOSOPHIES
REALISM- reality and focuses on the shifting distribution of power among states (when you give,
you take more)
LIBERALISM- two countries help each other but the other may have hidden agenda
-formation of institutions, and the interplay of nations should be guided by ethical and
legal standards.
ECONOMIC INTEGRATION- the countries which have the same economy (association)
MARKET INTEGRATION- occurs when prices among different locations or related goods
follow similar patterns over a long period of time
- one business or company controlled by one country
3 KINDS OF MARKET INTEGRATION
HORIZONTAL INTEGRATION- - This occurs when firms or agency gain control of other firms
or agencies performing similar marketing functions at the same level in the marketing sequence.
In this type of integration, some marketing agencies combine to form a union with a view to
reducing their effective number and the extent of actual competition in the market.
(Examples: Walt Disney’s acquisition of 21st Century Fox and Pixar Animation Studios,
Facebook’s acquisition of Instagram)
VERTICAL INTEGRATION- This occurs when firms perform more than one activity in the
sequence of the marketing process. It is a linking together of two or more functions in the
marketing process within a single firm or under single ownership. This type of integration makes
it possible to exercise control over both quality and quantity of the product from the beginning of
the production process until the product is ready for the consumer.
(Examples: One quantity but different products made align to the main product. Chicken-egg-
quail egg)
CONGLOMERATION- The process whereby a firm expands by supplying a range of different
products and, as such, operates in several markets rather than a single market.
(Example: In addition to phones and other electronics, Samsung builds ships, undertakes major
construction projects, and is involved in businesses that include food processing, textile
manufacturing, insurance, financial products, and consumer retail).
INTERSTATE SYSTEM- competing an alliance of state, it is the relationship of states that participate
in the World Economy.
- It makes the trade smoother and costly inside the interstate system, to increase
the social and economic development of countries under it.
MODERN WORLD SYSTEM- is an approach to world history and social change that suggests
there is a world economic system in which some countries benefit while others are exploited.
THREE-LEVEL HIERARCHY
CORE- rich countries
-they exploit peripheral countries for labor and raw materials. They are strong in military
power and not dependent on any state or country. They are focused on higher skill and capital-
intensive production.