Professional Documents
Culture Documents
RHETORICAL APPEAL
A rhetorical appeal is the formal way of talking about how you use different
methods to persuade someone. Let's imagine you're ten years old and you really
want a new video game for your birthday. You approach three people: your dad,
your mom, and your grandma.
Ethos is the appeal to the authority and reputation of the speaker or
writer. Let’s say you want to know more about what it’s like to be a female
CEO in corporate America. Would you trust a man to tell you? Or let’s say
you want to read a compelling argument against the death penalty. Would
you read an essay written by a serial killer on death row?
We want the author or speaker to have credibility.
Your writing style can make you seem fair-minded, thoughtful—cool even. It can
also make you seem smug, affected, or obsessive. Present yourself in a way that
inspires trust, and then your audience will believe almost anything you have to say.
You can appeal to people’s emotions in many ways. You can make them cry, you
can make jokes, and you can show outrage. Even the most seemingly objective
writing styles will contain some element of pathos.
PERSUASION
- Process of changing or reinforcing attitudes, beliefs, values, and behaviors
Ethos, Pathos, and Logos
Ethos—credibility
Pathos—emotional appeal
Character
Establish Credibility
Competence—informed, skilled, knowledgeable
Dynamism—energy (charisma)
Enhance Credibility
Initial
Derived
Terminal
Emotion-arousing words
Ethical Considerations
Avoid deception and manipulation
Recognize and respect power of emotions
Avoid distraction and disorientation
Don’t overwhelm audience
Use emotional appeals to supplement and complement well-reasoned
arguments
Claims
Debatable assertion by speaker
Types of Claims
Fact
Value
Policy
Types of Claims
FACT CLAIMS
Claims about the truth or falsity of an assertion
Involve existence, scope or causality
Questions about past / present
Predictions of the future
Require empirical proof: real examples, statistics, and expert testimony
VALUE CLAIMS
Claims about the worth, rightness, and morality of an idea or action
Involve what we consider good or bad, right or wrong
Focus on what we believe to be appropriate, legal, ethical or moral
Determine how we should evaluate facts, ideas or actions
POLICY CLAIMS
Claim about whether a specific course of action should or should not be
taken
Determine our future actions
Deal with how to solve problems
Evaluate options by costs, feasibility, advantages and disadvantages
“Should” is either stated or implied
Two kinds of policy claims:
1. Speeches to gain passive agreement - Goal is to convince audience that a
given policy is desirable without encouraging the audience to take action in
support of it.
2. Speeches to gain immediate action - Goal is to convince the audience to take
action in support of a given policy
TYPES OF PUBLIC SPEECHES
INFORMATIVE SPEECHES
For the purposes of this type of informative speech, anything that is visible and
tangible is considered an object. Object speeches seek to impart knowledge about
this object to the audience. Whether your object is the human body or the most
recent episode of Family Guy, informative object speeches provide a comprehensive
overview of your object as topic.
It's important that object speeches have a purpose: using our previous examples,
you may discuss the complex, myriad ways in which the endocrine system
functions and how it regulates metabolism; similarly, you may describe how Family
Guy serves as a modern form of satire in pop culture. It's one thing to spout off
facts about an object, but there must be a purpose to those facts.
Any occurrence that happens is regarded as an "event. " A speech about an event
then, describes the occurrence in full: the time, date, location, and circumstances
of that occurrence. Like all informative speeches, event speeches must also serve a
purpose. You may talk about how the Battles of Lexington and Concord came to be
known as the "shot heard 'round the world," or describe the experience of your first
week at college. In either case, your speech must have a purpose to it.
SPEECHES ABOUT CONCEPTS
A narrowly focused speech topic can really hone in on an object, process, event, or
concept, thus making it easier for the audience to understand that topic. A broadly
chosen topic usually entails lots of different kinds of information, which might
complicate the informative quality of a speech and confuse the audience members.
A narrowed focus also makes researching more manageable for the speech writer
and increases his or her ability to understand that topic thoroughly before
presenting it to others.
When writing an informative speech, pick out a small number of key points on your
specific topic that you want the audience to take away from your speech. Use these
points to develop an organizational structure to your speech, which should include
an introduction, body, and conclusion. This structure will provide a trajectory that
guides your audience as you elaborate the key points of information. Having a
structure gives you, as the speaker, an opportunity to introduce the key points in
the introduction and revisit them in the conclusion, increasing the likelihood that
the audience will walk away with the key knowledge about your topic.
PERSUASIVE SPEECHES
Many speeches will contain elements of both informative and persuasive speeches.
Key Points
Key Terms
Some special occasions require speeches that are different than speeches aimed at
informing or persuading audiences.
Key Points
Key Terms
Even great speakers practice their speeches beforehand. Practice out loud
with a recording device or video camera and then watch yourself to see how
you can improve. If you are feeling brave, practice in front of a friend or
family member and ask for feedback.
1. Talk about what you know: If possible, choose a topic for your speech or
presentation that you know a lot about and love. Your passion for the topic
will be felt by the audience, and you will feel less anxious knowing that you
have a lot of experience to draw from when other students ask you
questions.
2. Concentrate on your message: When you focus on the task at hand, anxiety
is less likely to get out of control. Concentrate on the main message of your
speech or presentation and make it your goal to deliver that message to the
other students in your class.
3. Grab the audience's attention: Most of your fellow classmates will pay
attention for at least the first 20 seconds; grab their attention during those
early moments. Start with an interesting fact or a story that relates to your
topic.
4. Have one main message: Focus on one central theme and your classmates
will learn more. Tie different parts of your talk to the main theme to support
your overall message. Trying to cover too much ground can leave other
students feeling overwhelmed.
PREPARE
Being prepared to speak in public can also be important if you have social
anxiety disorder. Feeling confident and prepared to give your speech may
help lessen your feelings of anxiety. Some of the things that you can do to
prepare include:
1. Visit the room: If you have access to the classroom where you will be
speaking outside of class hours, take the time to visit in advance and get
used to standing at the front of the room. Make arrangements for any audio-
visual equipment and practice standing in the exact spot where you will
deliver your speech.
2. Rack up experience: Volunteer to speak in front of your class as often as
possible. Be the first one to raise your hand when a question is asked.
Your confidence will grow with every public speaking experience.
3. Observe other speakers: Take the time to watch other speakers who are good
at what they do. Practice imitating their style and confidence.
4. Organize your talk: Every speech should have an introduction, a body, and a
conclusion. Structure your talk so that the other students know what to
expect.
Taking steps to deal with your feelings of anxiety can also make public
speaking easier. Some of the things that you can do:
1. Tell someone about your anxiety: If you are speaking in front of a high
school or college class, meet with your teacher or professor and describe
your public speaking fears. If you're in elementary or high school, share your
fears with your parents, a teacher, or a guidance counselor. Sometimes
sharing how you feel can make it easier to overcome stage fright.
2. Visualize confidence: Visualize yourself confidently delivering your speech.
Imagine feeling free of anxiety and engaging the students in your class.
Although this may seem like a stretch for you now, visualization is a
powerful tool for changing the way that you feel. Elite athletes use this
strategy to improve performance in competitions.
3. Find a friendly face: If you are feeling anxious, find one of your friends in
class (or someone who seems friendly) and imagine that you are speaking
only to that person.
MAINTAIN PERSPECTIVE
Remember that other students are on your side. Think about a time when
you have been an audience member and the student delivering the speech
or presentation was noticeably nervous. Did you think less of that student?
More likely, you felt sympathetic and wanted to make that person more
comfortable by smiling or nodding.
BE CONFIDENT
Sometimes just knowing what makes a good speech can help you feel more
confident. Focus on some of the following elements and practice them before
you have to speak in public.