Professional Documents
Culture Documents
Users use messaging Users use social media Users use messaging
apps to organize social to keep track of the apps for speed
"hangouts" lives of their friends communication
Solution
1 2 3
The app is refocused on The app is optimized for The app is redesigned
group chats and inner features to coordinate to reduce 'interaction
social circles social hangouts cost' for efficent usage
UX
Research
To understand the users' unique pain
points and motivations, I conducted some
interviews and conducted desktop
research. Further analysis was also made
using statistical findings.
Market Research
Desktop Research
Group Chats
Competitive Analysis
Social Media Niche Instagram: Focus on Imagery. Facebook (& category based
The primary purpose is to apps, like Reddit): Focus on
establish social proof. copy. The primary purpose is
NICHE PURPOSE SOCIAL MEDIA to engage on category pages
(e.g. Fan Pages)
Users use different apps for very specific
and niche purposes. These apps have
established a unique social usage culture
leading the usage habits of users.
Whatsapp (& other
messenger type apps): The
primary purpose is to Twitter: The primary purpose
communicate fast with is to establish social
mates. Has mostly replaced representation and opinion
traditional SMS. Focus of standards. It is also used for
messaging is group chats. service promotion.
Market Research
User Interviews
Commitment
Viability
Criteria
Social Fun
BRAINSTORMING
After Data Synthesis.
Sketching
Wireframing
Delivery
Before moving to more detailed prototypes
in Mi-Fi & Hi-Fi, initial designs needed to be
critically validated as viable solutions
moving forward. This was important in
saving time on building the prototypes. I
performed usability testing and cross-
referenced WCAG Standards.
Usablity Testing
Hangouts as "Events"
with shared calendar
App opens immedietly and scheduling tied
into most recent chat to group chat. Above
for a seamless and it features a weather
faster experience widget to inform
decisions for new
hangouts.
Following promtps of
"Forgot Password"
screens leads to this
List of chats can be
screen. The screen
sorted by group chat
uses welcoming and
and all chats.
friendly text and
graphics to ease the
user.
Remote
References
Immortals After
Dark, by Kresley
Cole
-
Attack on Titan
Reference
Source
Sweet Ruin, by
Kresley Cole
Image Reference
DeviantArt,
Taylarosea