I

Date : 14 / ' 2 / 2 2
0 1. Inhoduciioa to ~~ne A,.-ls & Ma,.l<e1r()9 Profess :on .

wha-l iS ~tne A.--ls ?

•
Av-l lo
-lypes of a,-l lhai pr i mq;,-;I y
I

r-ine refers
,.I
Serve an QeslheliG or ~nlell ec lual purpose .
II

,ypes of F;·ne A.--t s

• pqin·b n9 . ~dm
I
• Sculp-lure . phalogrqphy
· Ar c hd ec-lu (e • V;deo product on / edit,in9
• Music • Seq,ue nl:a r ar l

I
. po elry • Conce pluo I ari
I
• The aire o Prinl makrn9

, I
• .:Dance ..

Why fine A,ls 1,

- To lhe slress
reduce
- To develop the sic~ lls & q{{;iudes.
"
,
,,
_ To self development,
- To make hQppy r;fe
- To change s om eon e '..s m:nd easily
- To . easily underst.and and remember
- To mqke awareness foi- you..-self
- To budd slroY>9 I'eel~n9 -loward5 -!:he sociely
-
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Date: -
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•,
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Why f;ne Aris for Marketns l

f
'
for brand awareness .
!

- Can be used
~n consumey s
., r
r

Can easdy posi iiOn -lhe produci / 5 er vie e

- ,

mind.
brand .
bu~ld emo-liona I bond w,1h
7

;
- Can f:
r:
- As a compelilive advan!a9e . L
companie5 kl:c
- Easy io deal wi 1h ouisourcin9 .
'!
( Ad ve rl, si n3 agenc,es). ~ '
;;,

~i

Ac l, vi-ly
brand f company and drscus.s .rollowin9 areas.,
.

• Selecl a

- ~ow do -lhey use .Dne ar+.s ?•

Ad ,-das :s one or
1he far9es1 corn pany in -the
wo ~Id io doie. 1-L 's an au-l hent j C , fun a ri rl.f ' , an d value- ·
J

forward shopp:nB ex perience -bhai commun;cales -lhe

missron and spirii or the brand • Qdrdas does -bha-l by ,,
creair n~ a ·-shopping e xper:ence akrn -lo a ViSit io c, n
t
art gallery. I

fver-lh~ng s 5 Ieek., brig hi , qnd m,n~malrst., allowtn3

-lhe pro due.is 1o pop orf lhei r she Ives Qnd pedesials
li ke p;eces of Dn€ a,is. The 5neakers , ba9s ., and
,clo-l hi n9 are -1:he most colorful -t:.h; n 9s -;n lhe s1ore.,
and drQW -the shopper's eyes.
I
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- Whal are -the beneHis thal lhey expec from?

Ad:das s-1:a,l ed producing di-l'l'eren-1: bnds oC .
shoes such · as snea ke rs and running shoes and many I
aihers. They have a wi de se lec t ion· cf olhes and or l
shoes tha-l con be worn by bo-th men and women.
1he followin9 are beneQts of Ad:das.
•· 5~ppl'{ sty'7sh shoes and heql geneYO~ed
branded .shoes .
_ _ ____ • Ha ve 9 rea l c lo _
lh_i_n9__
17n_ e_._ _ _ __ _ _ _ _---,:
• The comfor t. kve/ is way l o h;9h
- -- - - -
- - - - - -~ Ver y f;gh t ;n wQi ght as compare d to locaf.

-
- Whal Q,r e t~e slren9 lhs an d wtaknesses of -lhe e+forb;•
-
.
st,englh S.
• Bran d value
• New produc.-t5 :nn ovo ¼.ion .
rsified p or-t.rol;o .
-
• You n9 cusl omers pref er ad:das
-

Wea~ nesses .
• 5<..4ppl'Y cha:n slora9e
produc.ls
, f l' pen5;ve
• 1~m: !ed prod~~t- -lrtl e
., pa-l tn-t le ga l' battl-e.
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- Whal are lhe areas thal shol.lld be improved -bo

enhance lhe value 'l.
• E- commerce sales lo double to belween Ss. h; 11;o Y)

and q b; ll~on _
• fVhndsel of rnnovalion Q5 an enabler across the
enlire company.
• Pevent1es ·lo increqse at- ·a t-ale of belween 81.
and , o 1. p. a . on ave rag e 2 0 2 I - 2 O 2 .5-.

personal & Profe Ssiona I J)eve I opmeni

persona l dev elopment

personal development is loolc;n9 inwa..-d and .f'ocusrn3
on ways lo belt er youyself. rl covers the folfowrn3
aclivi•li es,
- lmprove awareness and ~denti+.y
- 1)evelop lalenls and po t.enito I
- Budd humqn copiial
- facd;-lale em pIo ya 6; I; l y
. . Enhance the q,uol~-l y of hre
- Contribute -lo lhe realrzat;on of d.--eoms
and aspiralrons.
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Date:

Some basic tips for Personah-ly development

I •Be con.!1denl - Being conflde()i rn who yol.l

are and what you are doin9 . Never doubt you-r
copabiliti;s. Bel~eve in yourself and wo,-.k hard -
, . Be your Se Ir - Never try 1o copy anyone -else 1

~. Be p osil;v e and Gvqi d ne901i ve -bhough-1:s .

4. Be Q 900d l;s-l n er- . - Never rni errupt when

others Qre speo krn9. L;slen them Core(1uf1y.

s . Communi ca-la ePI'e0lrvel y.
b, ee
helpI'u I lo alher..s .
1 . lae hone s.i in your- l;fe.
g. Be 9en-lle and p o\;,l e.

Ttaii.S of good pe r5ona liiy

, Good phys;que • T ru5lWorthiness

• pleasing manners • Qeliab, hty
• Appeqrance • Re.5pon5~bi Irl y
• Jn-lelligence , Personal it1 te9ri ly
• 5martne55 • proress~ onal rront
• G>ood control ove~ body • Manaqemeni
and m~nd
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Date:

Proress;onal devel opment

ProI'ess;ona I developmenl refers io coni;nuin9
edu calron and career lrainin9 af-ler a person has
entered lhe .w-ork+ or"e.- -rrl, order to help -lhem de.velop
)

new 5 kil Is ., S.t a y. up -·-lo - do -le on cur-renl . !rends qnd

advance their Car-eer. . '

, .

The proI'essiona I behQvioursmodeJ hj g hI: g ht s . -l he

behQ\Jiou.,- · pa·UernS thqt d~st ngu;sh erf eclive
perrormance in h; 9h er educa1ion. •

\ . '

pro+ess:onal behav;ours , '

r I

1. Manci9; nA self and personal sl<dls

2. 9e l; ved nB exce ll en t Ser vice

3. Find~ng ;nn o va ti ve So lu l ,ons

4. Em brae; n9 change
6. us;ng re so urce5
b• Providr n9 drrecii on
1. J)ev eloping self and oihers .
g. Working with people
q. AchievTn9 results.
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Some basrc l;ps for profess Tonal developmenl

• A!l;!ude • Netwo ... ked

• Enthusiaslic - . Pe rs ,· s-t enl
. t !h;cal . Self Aware
• Goal· f:ocus-ed • Self con.fldeni
• L;slne .- • Self discrp(:ne

Tra;ls or greo{ professiona I development

•• f<elevani -io -lheir coniexl

2. µelps -lhem plan and improve lhei r insiruci ion .
l . Teacher- driven

~- Jncludes · hand.s - on siraieg.-es app hcab f e -lo their

$. f<e co 9n; zes they are proress iona ls With va ll.f oble
1ns:9hls .
, . Crea{; vi iy and .responsrble . ·,

,. lnie,p ersonal skr(ls .

. .

. '

I ...... ...
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~ine Qrls for mai,kelers' professronal and per-sonal

developmeni•
- 1o develop s\,ills and posr th.J-e a.l.b--lu des
- ~elps -lo go . a lon9 wo,, in reducing s-lre ss and
c onf l i els .
- As a spotl~ght among the olher-S ..
.. Jl helps -lo w,qke
you own
-To eorn res peci and pdde
- CGn build good re lo.lionshi p wilh other-s.

Personal Vq Iue.s

• Vqlues are p Yinci pl es~ stand a,ds or qua Id.; es -hhai an

ind;vi duof or group oI' people hold ~n . h;9h re9or-d.
• Va lt1es are basic funda VY> entQ I be l;efs -lha-l gu;de
or moii va-le a ll;-ludes ar actons.
• \Jal ues help us
to determine whob rs irnportani lo
us,
• Ve, I ues 9c..ade the way we hve our- I ive.s and lhe
deci s;ons we mal,e.
• A value may be denned ClS jomeih~ng -lhal we hold
dear, those th;n9s I qt.1ali!;es which we consider
-lo be of WOY th.
 Date: -

Our comes from a varre!y of

VQ lCA es Sources.
Some of -lhese include,

- ramily
- peers ( social 1nrluences]
- The workplace ( work eih;cs, job roles)
- Educa-lronal institulions such Q..5 schools o, TAff
- f<ebgion
- Musrc
- Med~a
- Technology
- cu I-lure
- Mqjo..- h~ s-lo,.ica I ~vents Cworld war.s , ecanom;c
d ep,.ess;ons)
- Si gnili cun-l l;fe even-ls Cdeaih d; vor-ce) Io sin 9
J

jobs~ maj o, ace i dent , mqjor heq I th ;ssues,

.srgniI'tca.,,t P.nancial fosses)