Sejxpurelinq5 17 Howwebuilt1000linkspermonthwiththis6 Monthsprint 230517080138 9cc8055c

How We Build Over 1000
Backlinks/month: A 6-month sprint

Kevin Rowe, Founder & CEO
#SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com krowe@purelinq.com @_kevinrowe | @purelinq
Kevin Rowe
Founder & Head of Strategy: PureLinq
Speaker & Contributor
Enterprise SEO, link building, analytics since

2009
LinkedIn
Built & scaled SEO & link building teams
Hyatt hotels, Bulletproof Coffee, VMWare, The

#SEJWebinar
Hartford| @_kevinrowe
@purelinq
Connect
/in/kevin-rowe @_kevinrowe info@purelinq.com
#SEJWebinar
What is PureLinq
Link Building & Content Marketing
PureContext NaturaLinq Chisel

>30,000 Custom outreach Content Marketing
Influencers Resources links
Content strategy for links
and traffic
Bloggers Content-first
Sites Competitor links Linkable content planning
Publishers Guest posting
Authors #SEJWebinar
Unlinked mentions
Featured In
#SEJWebinar
Our Experience
How we got here
Some niches
B2B SaaS
Cyber security
CPG
Travel & Hospitality
Universities
Online training
Insurance
Banking
B2B services
Payday loans
Gambling
eCommerce
Real estate
#SEJWebinar
What is This About
Which technique: How to select a link building strategy
Pilot program: Analyze, setup, and test link building strategies that work in
2023
Scaling up: How to scale the link building techniques that work best for your
company
#SEJWebinar
What I Built
Ramped up to 600 links on one site in 30 days from start
Thousands of links across multiple domains
Tried or scaled over 20 techniques
Scaled up to way over 1000 links a month
Hired over 100 SEOs, content marketers, and digital marketers
#SEJWebinar
Should you build 1000 links?
#SEJWebinar
Link Readiness: Short List
32 Examples: Linkable Assets link readiness assessment
@ purelinq.com/linkable @ purelinq.com/ready
#SEJWebinar
Poll: Technique Experience
Have you tested a link building program
1. Yes
2. No
3. Kind of
#SEJWebinar
Poll: Evaluating Site Quality
How do you evaluate site quality

1. Metrics: Ahrefs, majestic, moz, SEMrush
2. Manual site review
3. Niche relevancy
4. All of the above
#SEJWebinar
Poll: Evaluating Site Quality
What metrics you use to evaluate a link?

1. Domain Rating (DR) Ahrefs
2. Trust Flow / Citation Flow (majestic)
3. Domain Authority (moz)
4. Spam Score (Moz)
5. Authority Score (SEMrush)
6. Traffic (SEMrush or Ahrefs)
7. All of the above #SEJWebinar

Frequently Asked
Can I get links to commercial pages?
What should my monthly link goal be?
Should I only link to informational pages?
Should I do outreach or just create great content?
How do I evaluate quality of a site/link?
#SEJWebinar
6-Month Roadmap
Q1 Q2 Q3 Q4
Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo 10 Mo 11 Mo 12
Research
Pilot
SOPs
Team
Scale
#SEJWebinar
Selecting Link Building
Technique
#SEJWebinar
www.purelinq.com krowe@purelinq.com @_kevinrowe | @purelinq 17
Overview
Techniques that work in 2023
Finding proven models
Link readiness
#SEJWebinar
Poll: Technique Experience
What techniques have you tried?

1. Skyscraper
2. Content-first links
3. Competitor link building
4. Guest posting
5. Resource links
6. Unlinked mentions
7. Passive blogger/Journalist request
8. Paid links
9. None
#SEJWebinar
Techniques for 2023: Cheatsheet
Content Unlinked Competitor Guest
First mentions link building posting
What is it: What is it: What is it: What is it:
Skyscraper & Articles mentioning Analyze top sites Contribute to niche

linkable content brand, brands sold, and directly relevant
competitors, outreach to each publications with
UVP content thematic keywords site. custom content
-Google search info keyword -Ahrefs content explorer -Ahrefs link intersect -Google {keyword} +
”contributor”
-Analyze topics & links -Search mention -Manually check links
-Analyze topics
-Create unique piece -Filter list for quality -Replicate strategy
-Pitch article
-Outreach to top-site’s links -Create content or pitch -Content/outreach
#SEJWebinar
Techniques for 2023: Cheatsheet
Reciprocal Resource Reactive PR
links links
What is it: What is it: What is it:
Skyscraper & Articles mentioning Incoming requests

linkable content brand, brands sold, for sources,
competitors, quotes, or
UVP content thematic keywords resources
-Google search info keyword -Ahrefs content explorer -HARO or #journorequest
-Analyze topics & links -Search mention -Setup pitch deck & themes
-Create unique piece -Filter list for quality -Pitch via email request or
twitter
-Outreach to top-site’s links -Create content or pitch
#SEJWebinar
Proven Link Building Models
#SEJWebinar
https://docs.google.com/spreadsheets/d/1IhrIQtzjyw9h8KVti03qcd41ttAnWgujkF7Dszj4B_Q/copy#gid=1803067586
Identify Techniques: How to
What is the competition doing? Other niches/industries

● Link analysis competitors ● Case studies
● Trade publications ● Google top ranking sites
● Industry software
#SEJWebinar
Identify Techniques: Process
Analyze competitors, trade publications, and industry software
Select niche
Ahrefs Keyword explorer
Ahrefs top-pages by links
Audit links by:
Type
Metrics
Quality
Add techniques to proven model template
#SEJWebinar
Link Readiness: Short List
Am I ready to do link building?
● If links to commercial pages, do I have outreach program?
● Do I have informational content?
● Do I have resources to create linkable content?
● Can I do outreach in-house or outsource?
● How competitive is my niche with content?
● Are my product/service/platform offerings unique?
Link readiness assessment @ purelinq.com/ready

#SEJWebinar
Link Building Pilot
#SEJWebinar
Pilot Overview
01 Content canvas
●
●
Plan content around events & products
Identify strategy and map to key events
02 Link opportunity audit

●
●
What technique works for my industry/niche
Size of link opportunities
03
● Test yourself or with Sr link builder
Process + Tech + People ● Use easy tech
● Start with easy processes
04
● Content-first links
Content + Outreach ● Guest posting list building
● Reactive PR
05
● How many links
Evaluate: Post-mortem ● Type of links
● Can I find more
#SEJWebinar
01 Content canvas
Content Canvas
#SEJWebinar
02 Link opportunity audit
Link opportunity audit
Content List Size

● What content do I have? ● How many sites by link type?
● Which pages do I need links to? ● Relevant resource pages/content?
● Can I perform research? ● Are there unlinked mentions?
● How competitive is the content? ● How amazing is the top-ranked content?
● Are journalist searching for our expertise?
#SEJWebinar
Schedule “link readiness assessment” @ purelinq.com/ready
03 Process + Tech + People Resources
People Process Tech

Outreach + Content Simple SOPs Research, Outreach,
Tracking
Small team of 1 person or a large team to Keep it simple. Setup a database, email outreach, and
scale. Create simple SOPs for a few easy link research tools.
building techniques.
● Sr Link builder ● Content-first ● Pitchbox/Buzzstream

● Jr outreach ● Competitor links ● Buzzsumo/Google
● Sr content ● Guest posting ● ChatGPT/Bard
● Researcher ● Unlinked mentions ● Ahrefs/Moz/Majestics/SEM
rush
#SEJWebinar
04 Content + Outreach Building links
Linkable Content Outreach

Statistical roundup lists Site list building (to guide content)
Curated lists & expert roundups
Resource page list
Branded blogs
Infographics Guest posting
Calculators as content HARO
Online planners
Templates & checklists
Unique research
#SEJWebinar
05 Evaluate: Post-mortem
Evaluating Pilot (update)
Link Count Focus Traction
# of links Link quality, Target keyword rank,

Successful placement rate metrics, Keyword count
Links by niche contextuality Impressions
Links by technique
#SEJWebinar
Scaling Up
#SEJWebinar
Scaling up: Overview
Scaling up the pilot

Where to scale
Tips to scale
4 mistakes to avoid
#SEJWebinar
Scaling Up: 4 Approaches
Geographic Focus Niche & Segments Content Quality & Volume List Building & Outreach Volume
City/Zip Keyword focus Level of research More targeted lists

State/province/other Topics Studies Custom v. bulk emails
Country Products Unique data Types of lists/methods
Points of interest Content intent eBooks, guides, or blogs
Attractions
Near by #SEJWebinar
Scaling up: Tips to Scale
4 tips on scaling
1. Spend a lot of time testing pilot programs
2. Start with guest posting, it’s easy to learn
3. Use a partner to increase quality volume
#SEJWebinar
Scaling up: Mistakes to Avoid
4 Mistakes on scaling
1. Produce a lot of content
2. Over process planning
3. Not scaling outreach
4. Scaling the wrong elements
#SEJWebinar
Mistakes: Not Scaling Outreach
Survey: 300 bloggers about why
they don’t reply
*Source: https://www.searchenginejournal.com/bloggers-outreach-no-
reply/217843/
#SEJWebinar
Mistakes: Process Mapping
#SEJWebinar
Mistakes: Wrong Element
List building • Identify sites

• Vet for quality
Find contact • Contact names

• Emails/phones
Custom emails • Target by niche/site

• Sequencing
Content • Infographic
• Study
Outreach • Email sites

• Phone calls
Follow Ups • Emails

• Phone calls
Verify • Setup crawler

• Manual review
#SEJWebinar
Connect
/in/kevin-rowe @_kevinrowe info@purelinq.com
#SEJWebinar
#SEJWebinar

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How We Build Over 1000

Backlinks/month: A 6-month sprint

Speaker & Contributor

Enterprise SEO, link building, analytics since

Hyatt hotels, Bulletproof Coffee, VMWare, The

/in/kevin-rowe @_kevinrowe info@purelinq.com

Link Building & Content Marketing

PureContext NaturaLinq Chisel

Ramped up to 600 links on one site in 30 days from start

Thousands of links across multiple domains

Tried or scaled over 20 techniques

Scaled up to way over 1000 links a month

Hired over 100 SEOs, content marketers, and digital marketers

Have you tested a link building program

How do you evaluate site quality

2. Manual site review

4. All of the above

What metrics you use to evaluate a link?

2. Trust Flow / Citation Flow (majestic)

3. Domain Authority (moz)

4. Spam Score (Moz)

5. Authority Score (SEMrush)

6. Traffic (SEMrush or Ahrefs)

7. All of the above #SEJWebinar

Can I get links to commercial pages?

What should my monthly link goal be?

Should I only link to informational pages?

Should I do outreach or just create great content?

How do I evaluate quality of a site/link?

Techniques that work in 2023

Finding proven models

What techniques have you tried?

Skyscraper & Articles mentioning Analyze top sites Contribute to niche

Skyscraper & Articles mentioning Incoming requests

-Google search info keyword -Ahrefs content explorer -HARO or #journorequest

What is the competition doing? Other niches/industries

● If links to commercial pages, do I have outreach program?

● Do I have informational content?

● Do I have resources to create linkable content?

● Can I do outreach in-house or outsource?

● How competitive is my niche with content?

● Are my product/service/platform offerings unique?

Link readiness assessment @ purelinq.com/ready

02 Link opportunity audit

Content List Size

People Process Tech

● Sr Link builder ● Content-first ● Pitchbox/Buzzstream

Linkable Content Outreach

Link Count Focus Traction

# of links Link quality, Target keyword rank,

Scaling up the pilot

City/Zip Keyword focus Level of research More targeted lists

2. Start with guest posting, it’s easy to learn

3. Use a partner to increase quality volume

2. Over process planning

3. Not scaling outreach

4. Scaling the wrong elements

List building • Identify sites

Find contact • Contact names

Custom emails • Target by niche/site

Outreach • Email sites

Follow Ups • Emails

Verify • Setup crawler

/in/kevin-rowe @_kevinrowe info@purelinq.com