Professional Documents
Culture Documents
Kapitan, S., & Silvera, D. H. (2016). From digital media influencers to celebrity endorsers:
attributions drive endorser effectiveness. Marketing Letters, 27(3), 553–567.
http://www.jstor.org/stable/26179958
Market research and competitive analysis. (n.d.). Market Research and Competitive Analysis.
https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-
analysis
McCartan-Quinn, D., & Carson, D. (2003). Issues Which Impact upon Marketing in the
Small Firm. Small Business Economics, 21(2), 201–213.
http://www.jstor.org/stable/40229287
70 Small Business Ideas for Anyone Who Wants to Run Their Own Business. (2023, August
5). 70 Small Business Ideas for Anyone Who Wants to Run Their Own Business.
https://blog.hubspot.com/sales/small-business-ideas