Universidad de Sta.

Isabel
Basic Education Department
SY/ 2022-2023

In partial fulfillment of the requirements in Principles of Marketing

Entrepreneurs:

Ababao, April Joy C.

Azanes, Benedict Andrew B.
Brugada, Ma. Angelica Z.
Caigas, Jasline L.
Campo, John Edrick M.
Chavez, Philand Ian C.
De Lima, Phoebe Mariel V.
Divino, Sam Hanzel O.
Enguero, Samantha Claire M.

Grade 11 - GA

MRS. MARGA PABICO

Subject Teacher
 MARKETING PLAN

A. PRODUCT
a. Primary Features
Fashion makes us appear more attractive by wearing well-designed
clothes made of high-quality fabrics. Understanding your particular style, the
hues you look best in, and the accessories and clothing that best represent your
lifestyle will help you put together an ensemble that is distinctive and raise your
self-confidence. This company provides products that are both affordable and of
high quality. The product will benefit both customers and the environment. The
products of the DREAPP clothing line are all pre loved items. They are ensured
to be of good quality in order for it to be appealing to the target market. The
products that will be presented are surely not just suitable for the season,
budget-friendly, eco-friendly, but also keeping up with the trend.
b. Added Value Compared to Competitors
The product's reasonable price gives the Enterprise a competitive edge in
its debut. Every product in our enterprise has its own unique quality and style
which makes it more aesthetically pleasing. Also, effective communication brings
in new clients, and more clients mean more revenue. By showing our customers
that we are approachable, sensible, and responsible, we may establish a
long-lasting clients relationship. Additionally, we will achieve this by being
honest with them, quickly responding to all of their remarks, and remembering
and rewarding loyal clients.

B. PLACE
a. Specific Place
The DREAPP clothing line is located on the second floor of the
Robinsons mall, Roxas Avenue, cor Almeda Highway, Brgy. Triangulo, Naga city,
Camarines Sur. Infront of NICC Hospital. Anyone can easily travel there and
locate it in less than 20 minutes by using a tricycle or a jeepney. We also offer a
service if the customer wants it to be delivered safely to their home, however
delivery is only available inside Camarines Sur.
 Link: https://facebook.com/dreappclothing

C. PRICE
a. Pricing Strategy
Since our main source of clothes are thrifted, the price range will depend
on where we bought the product. The Dreapp Clothing Line product will consist
of a variety of clothes that's trendy yet affordable. The target price will range
around one hundred fifty to two hundred pesos depending on the quality and
how much we bought the product.

D. PROMOTION
Since our brand is all about the physical appearance, a good angle of images of
preloved clothes posted online are necessary to satisfy the customer once they purchase
preloved clothes. Before we sell preloved clothes, we ensure that the products are clean
and presentable to the customers. Our brand will offer assorted types of clothes
affordable prices or mix-and-match clothing so that they can save money or purchase an
item for less. We will promote our product by using social media platforms such as
Facebook. We will increase our engagement with the potential target market through
inviting them to like our Facebook page made by the Promotional representatives. We
will also provide fliers or business cards to let them know what type of clothes we are
selling, where to find our location, and other relevant information that will be useful in
the future. For the grand opening of the Dreapp Clothing Line, We will be offering a deal
where the first 10 customers to purchase our goods will cost only 99 pesos, and
mix-and-match will spend only 199 pesos.
Disclaimer: This sample flyer is solely for the marketing plan only.
E. PEOPLE
First step in marketing of clothes products is to convey person or student to buy
our clothes product. Then after conveying those people that I talked about my proposal
that I have product for sale if they want to buy then so considered as my regular client
and uncostumer. And also instead of putting them into the massive audience segments,
to concentrate on each consumer as an unique target and to recognize a marketing that
at is to make sure that our plan is feel valued,should be maintained for the sake of the
customers. One of the aspects of marketing a business is quality of service we could be
useful information for the clients to be aware of the several aspects of clothing business
product and willing to take effort however employer are motivation must always
representing the staff and employee to business and also improve their safety effort to
sale their dreap clothing products Business also we promote this product to client who
has interesting to buy the dreap clothing business be expensive brands that you start
your own place in NAGA CITY then we can trying to get customer service in to more
people that is important of this support on products because we need to do it that way,
you will be focus to our business.

F. PACKAGING
A product's packaging must be appealing in order to attract and hold the
consumers' eyes and attention, and serve as an efficient and functional shipping. The
small improvement in the packaging or external appearance of our product or service
that often leads to completely different reactions to the customers. We develop the habit
of standing back and looking at every visual element in the packaging of our product or
service through the critical prospect. The Dreapp clothing line uses brown craft paper
to make a paper bag. We choose paper bags to secure the product. The paper bag
contains the business logo because through it the customer is able to communicate ,
quality, and value to our customers. We decided on paper bag because its affordable that
they can recycle and reuse it again. The texture of the paper bag is smooth and coated
that are strong yet flexible and soft to the product.

G. POSITIONING
 The product is fashionable, it can be used indoors for relaxing, chilling or
outdoors for showing off your looks with the product. Thus, the target market will be
buying the product because of its primary purpose, this will then create an image brand
that the target market will slowly come to our group and buy our products. For that, it
will be cheaper to the customer’s so that not only will it save them money but also attract
more customers