C.

SUPPLY

DIRECT COMPETITORS, EXISTING COMPETITION

 Existing businesses that sell cakes and pastries catered towards pet cakes. Our product pupcakes
are most likely to attract customers and competition. Pupcakes are not commonly what is seen
sold in the market that we have grown accustomed to; our products are not only for human
consumption but is also for dogs.
 Our direct competitors which are Furbaby Cakes, Whole Pet Kitchen, and Pet Stuff & Shoppe are
Pupcakes' three main competitors. Their products can be a substitute to what we have to offer
as their products are far more specialized in creating pet cakes and treats specifically for dogs.
 Our target customers are mostly people that are of the 18 to 28 years old age bracket that are
interested in cakes that can satisfy them and their pets. Without having to buy separate cakes
and instead they can share it to avoid additional expenses.
 Our product Banana Pupcakes has the opportunity to grow as a business. The potential demand
for our product is not relatively high and not low either. The purpose of Banana Pupcakes is to
give our customers the option to buy a cake that benefits both them and their pets, the safety of
the product is guaranteed for it’s been carefully researched to create a cake safe for dogs, the
price is fairly reasonable for it’s quality is assured that it is worth the price. We firmly believe
that conducting this business will create competition in the market, as time goes, we may also
create varieties for the customers to choose from if the business continues to expand.

HISTORICAL DOMESTIC SUPPLY/ SUPPLY GROWTH PATTERN

 The Pupcakes main ingredients are composed of banana, honey, and yogurt mixed in to the
batter, the other flavor is carrot pup cake. Considering the ingredients used the contrast of
sweetness and blandness will be balanced it is not too sweet and not entirely bland.
 As much as possible all the ingredients to be used in making pupcakes are within reach and
found domestically to avoid inconsistent quality of the cake.
 Looking for suppliers of the ingredients should be properly researched and conduct trial and
error using different brands to produce the highest quality of cake and finalize the product to be
produced.
 Investing in foreign imports would also help distinguish what stands out in our product, as the
business continually grows so does the market and the customers invested in our products.
 Once the business expands and steadily earns enough income to allocate resources, franchising
will be an option and start selling to other countries. As for the country that we would like to
accommodate US would be a great start.
 USA is a huge country and from what we’ve observed Americans are very fond of their dogs they
celebrate their barkdays (dog’s birthday). Introducing our product will surely interest them.
Pupcakes will become a form of connection for both the owners and their pets to share a fond
memory of their special day.
REF.
https://www.pawsomedoggie.com/blogs/blog/why-americans-love-celebrating-their-dogs-
birthday
https://www.infoentrepreneurs.org/en/guides/develop-new-products-and-services/

RESULTS of the SURVEY

3.1 PRODUCT

FIGURE 1

Figure 1 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I usually buy treats for my pets” obtained
a total of 194 (48.5%) respondents answered they always buy their pet treats, 193 (48.3%) of
the respondents answered sometimes and 13 (3.3%) of the respondents answered never.

FIGURE 2

Figure 2 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I celebrate my pet’s birthday” obtained a
total of 212 (53%) respondents answered they always celebrate their pet’s birthday, 156 (39%)
of the respondents answered sometimes and 32(8%) of the respondents answered never.
 FIGURE 3

Figure 3 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I buy a cake for my pet’s birthday”
obtained a total of  192 (48%) respondents that buys a cake sometimes for their pet’s birthday,
124 (31%) of the respondents answered always and 84(21%) of the respondents answered
never.

FIGURE 4

Figure 4 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I am spoiling my fur babies with pet
friendly cakes, cupcakes, and other treats” obtained a total of 202 (50.5%) respondents that
agreed they sometimes spoil their pets with pet friendly cakes and treats, 163 (40.8%) of the
respondents answered always and 35(8.8%) of the respondents answered never.

FIGURE 5
 Figure 5 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I have done research on my pet’s health
and safety when it comes to their food” obtained a total of 249 (62.3%) of the respondents
always consider the variety of ingredients used, 138 (34.5%) of the respondents answered
sometimes and 13(3.3%) of the respondents answered never.

FIGURE 6

Figure 6 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I consider the variety of ingredients used
when looking for a shop that offers dog cakes/ pupcakes” obtained a total of 270 (67.5%)
respondents that always researches their pet’s health and food safety, 114 (28.5%) of the
respondents answered sometimes and 16 (4%) of the respondents answered never.

3.2 PRICE

FIGURE 7
Figure 7 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I consider the price when buying treats
for my pets” obtained a total of 260 (65%) respondents that they always consider the price of
the treats, 132 (33%) of the respondents answered sometimes and 8(2%) of the respondents
answered never.

FIGURE 8

Figure 8 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “It’s okay for me to buy expensive treats
for my pets” obtained a total of 235 (58.8%) respondents that agreed that they are okay with
buying expensive treats sometimes, 105 (26.3%) of the respondents answered always and 60
(15%) of the respondents answered never.

FIGURE 9
 Figure 9 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I will buy the pupcake for my pet if the
price ranges from ₱300-₱500” obtained a total of 243 (60.8%) respondents that will buy the
pupcake sometimes if it is priced ₱300-₱500, 106 (26.5%) of the respondents answered always
and 51 (12.8%) of the respondents answered never.

FIGURE 10

Figure 10 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “It matters to me when the price of a
home- made cupcake is higher than I expected it to be” obtained a total of 210 (52.5%)
respondents that always consider if the price of the treats is higher than expected, 172 (42.5%)
of the respondents answered sometimes and 20(5%) of the respondents answered never.

FIGURE 11

Figure 11 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I consider the price of the cupcake
depending on the ingredients used to make it” obtained a total of 238 (59.5%) respondents that
always consider the price depending on the ingredients used to make it, 145 (36.3%) of the
respondents answered sometimes and 17(4.3%) of the respondents answered never.

3.3 PLACE
 FIGURE 12

Figure 12 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I will buy pupcakes if there are (online)
shops that cater pet treats in my area” obtained a total of 214 (53.5%) respondents will always
buy pupcakes if there are online shops that cater near their area, 169 (42.3%) of the
respondents answered sometimes and 17(4.3%) of the respondents answered never.

FIGURE 13

Figure 13 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “The page where I can order the pupcakes
are accessible and accommodating” obtained a total of 242 (60.5%) respondents answered that
the page where they order are always accessible and accommodating, 142 (35.5%) of the
respondents answered sometimes and 16(4%) of the respondents answered never.
 FIGURE 14

Figure 14 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “It matters to me when the page is very
responsive towards my inquiries about the product they offer” obtained a total of 294 (73.5%)
of the respondents answered that it always matters to them when the page is very responsive
towards their inquiries about the product they offer, 89 (22.3%) of the respondents
answered sometimes and 17(4.3.%) of the respondents answered never.

FIGURE 15

Figure 15 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I always check whether the store is
authorized to sell their products” obtained a total of 301 (75.3%) respondents answered that
they always check whether the store is authorized to sell their products, 85 (21.3%) of the
respondents answered sometimes and 14(3.5.%) of the respondents answered never.
 FIGURE 16

Figure 16 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I have tried buying cupcakes online”
obtained a total of 173 (43.3%) of the respondents have tried buying cupcakes online
sometimes, 145 (36.3%) of the respondents answered always and 82 (20.5%) of the respondents
answered never.

3.4 PROMOTION

FIGURE 17

Figure 17 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I consider the price and discounts of the
pupcakes every time I buy” obtained a total of 282 (70.5%) respondents answered that they
always consider the price and discounts of the pupcakes every time they buy, 105 (26.3%) of the
respondents answered sometimes and 13(3.3%) of the respondents answered never.
 FIGURE 18

Figure 18 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I bulk buy treats whenever a shop offers
promos or discounts” obtained a total of 172 (43%) respondents that they always bulk buy
treats whenever a shop offers promos or discounts, 168 (42%) of the respondents answered
sometimes and 60 (15%) of the respondents answered never.

FIGURE 19

Figure 19 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I like buying homemade cupcakes for my
pets” obtained a total of 204 (51%) respondents like buying homemade cupcakes for their pets
sometimes, 158 (39.5%) of the respondents answered always and 38 (9.5%) of the respondents
answered never.
 FIGURE 20

Figure 20 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I encounter pastry shops that offers and
caters pet friendly cakes and cupcakes that is also edible for humans” obtained a total of159
(39.8%) respondents sometimes encounter pastry shops that offers and caters pet friendly cakes
and cupcakes that is also edible for humans, 121 (30.3%) of the respondents answered always
and 120 (30%) of the respondents answered never.

FIGURE 21

Figure 21 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I often consider the product packaging
when buying cupcakes” obtained a total of 207 (51.7%) respondents that always consider the
product packaging when buying cupcakes, 170 (42.5%) of the respondents answered sometimes
and 23 (5.8%) of the respondents answered never.
 FIGURE 22

Figure 22 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “I consider the variety of ingredients used
when looking for a shop that offers dog cakes/ pupcakes” obtained a total of 258 (64.5%)
respondents always consider the variety of ingredients used when looking for a shop that offers
dog cakes/ pupcakes, 129 (32.3%) of the respondents answered sometimes and 13 (3.3%) of the
respondents answered never.

FIGURE 23

Figure 23 shows the assessment of the respondents on the survey Banana Pupcakes as a sweet
treat for the Fur babies in Las Piñas City. The question “The advertising of the pupcakes is
important to me” obtained a total of 220 (55%) respondents answered that the advertising of
the pupcakes is always important to them, 159 (39.8%) of the respondents answered sometimes
and 21(5.3%) of the respondents answered never.

D. DEMAND - SUPPLY ANALYSIS

 MARKET RESEARCH
PRODUCTS CUSTOMERS NEEDS and COMPETITORS GAPS that
(1) (2) PERFORMANCES (4) COMPETITORS have
of CUSTOMERS not fulfilled
(3) (5)

-A product that is
edible for both
Pupcakes – edible People from the Pupcakes, pet -Furbaby Cakes human and pets’
for both human 18 to 28 yrs. old cakes that are of consumption.
and pets’ age bracket high quality. -Whole Pet
consumption Kitchen and Pet - The satisfaction of
Whether they Just the right stuff curiosity from the
Pet cakes and are: price for the customer whether
treats students, quality of the -Shoppe the pupcakes they
employed, product. offer is safe by trying
unemployed, or -Online it themselves.
self employed The safety and businesses that
variety of the cater towards pet -The variety of
ingredients used. cakes as well ingredients they
choose are specified
only for pets.

-The product
satisfies the need of
the customer, and
has fair prices in
accordance to the
quality.

Products - currently what we can offer to the market are pupcakes There are cake shops that offer cakes
but it is exclusively only for dogs which contains ingredients that would taste good for the dog but not
the same goes for the human taste palette. There are also recipes online but the thought of making it
yourself is a hassle. Thus, the idea of creating a cake that is both edible for dogs and humans are
possible when the ingredients that were used in the cake are safe and healthy for the dog.

Customers – based on the results of the survey we have conducted; majority of our respondents are
people from the 18 to 28 yrs. old age bracket. Including their employment status whether they are
students, employed, unemployed, or self-employed.

NEEDS and PERFORMANCES of CUSTOMERS

 Pupcakes, pet cakes that are of high quality.

 Just the right price for the quality of the product.
 The safety and variety of the ingredients used.
These are some of the concerns that most customers question when looking for a pupcake or pet treats.
They want to make sure that the value they pay for will not go to waste. Customers want assurance that
the product offered to them is genuine and serves the quality they paid for.

COMPETITORS

 Furbaby Cakes – they offer cakes and pet treats that are catered to dogs.
 Whole Pet Kitchen and Pet stuff – they offer cakes and pet treats, can be custom but the
prices are quite expensive.
 Shoppe or other Online businesses that cater towards pet cakes as well – the pet cakes
they offer are often given bad reviews because of how misleading the ads are. There are
other online shops that are true to their words and some through recommendations.

GAPS that COMPETITORS have not fulfilled

 A product that is edible for both human and pets’ consumption.

 The satisfaction of curiosity from the customer whether the pupcakes they offer is safe by trying
it themselves.
 The variety of ingredients they choose are specified only for pets.
 The product satisfies the need of the customer, and has fair prices in accordance to the quality.

These are the factors we’ve considered upon creating our product banana pupcakes. The idea of
presenting a product that satisfies all these factors are somehow what can create the possibility of
competition in the market. It is simple yet affordable, just the right price, it satisfies the curiosity of
the buyer what the actual product tastes before giving it to their furbabies and the variety of
ingredients blended together to offer something unique that caters to both parties.

Marketing Programs

In order for us to get media exposure, Banana Pupcakes will be cooperating with other
marketing programs to create commercials with “dog affairs” as the main theme, and at the
same time advertise our product which creates an opportunity for us to sponsor them.
Through sponsorship we are creating brand awareness more people will develop an
interested on what we have to offer in the market. It gives people an idea of what their
perception of our business is, customers will form positive opinions on the business with the
help of high-profile events, as it connects the business with being reputable and reliable an
impression that will likely stick with them. Successful sponsoring can bring in likeminded
individuals’ investors, entrepreneurs, and business partners to collaborate and share
resources with us. As we get more exposure, the community that supports our products
grows as well. The success of the business highly depends on the feedback it gets from its
consumers, as long as we keep on listening to their concerns, we are more than capable of
providing our customers the products that lives up to their expectations.