Marketing Research

Satisfaction of Potato Corner’s Customers in Terms

of Fries, and Amount of Flavor Powder Used

Group 4:
Marian Samson
Deryl Galve
Robin Bernardo
Ashley Abellon
John Mariñas
Chapter 1

The Problem and its background

The amount of price is not approximate to the amount of fries, and

the flavor powder is not approximate to the amount of fries given.

Introduction

Potato Corner is a franchising business that serves potato-based

snacks that vary in sizes and prices as well. This business expanded rapidly from 1992-

1994, they had 1 cart to 70 carts in just 2 years. By 1997, Potato Corner had grown to a

network of 120 stores and the group was on top of the world. The company, offers a

price range of Php 35.00 – Php 199.00. Hashbrown, Mojos, Large Fries, Jumbo Fries,

Mega Fries, Giga Fries, and Tera fries costs Php 35.00, Php 50.00, Php 80.00, Php

100.00, Php 169.00, and Php 199.00, respectively.

According to the researchers’ conducted survey, 55 out of 100 or

55% of the respondents said that the amount of fries is not approximate to its price.

Since the respondents of the survey are Senior High School Students of La Salle

College Antipolo, the respondents feel the burden of spending the large portion of their

allowance in buying fries that has small amount of their product.

Background of the Study

Due to the popularity of Potato Corner, the patrons of the

franchise has grown almost doubled every year extending its franchise to other parys of

the world like Indonesia and USA after its success here in the Philippines. As such, with

the help of economics, the supply and demand on the products of the franchise greatly

affects the price. The name of the brand and people's preferences in eating fries also

affect the price of the product. The price, however, is still fixed regardless of the amount

of fries being served to the customers.

Statement of the Problem

- Is the price of Potato Corner related to the amount of product they produce and

sell?

Hypothesis

- The more variation of the products sold with a specific price, the higher the

number of customers the company will have

Significance of the Study

The main objective of this research is to help the Company

improve its marketing strategies and customer relationship in order for the Company to

have an advantage against its competitors.

 In this study, the researchers will unveil and advise the Company

some marketing strategies towards to a better customer service program by the help of

this research.

Framework of the Study

Chapter 2
Review of Related Literature & Studies

“Marketing decisions should be more concentrated on price rather than quality,

as quality is more objective and should be conveyed through other marketing

instruments.” (Dapkevičius & Melnikas, 2009). The researchers claim that pricing of a

product must be equal to the content and quality. Price is an attraction to the eye of the

customers. Pricing also affects the decision of the customers and critical analyzing of

the product and the business itself. Another is the Suppliers of the business which must

advertise the exact price. It also reflects to the customer’s decision. “Suppliers are

bound to provide goods at lowest advertised or displayed prices unless they inform the

consumer of an error. “(Melville,2013). “Suppliers need to bear in mind that in addition

to allowing consumers to buy at lower prices or compensating them, the suppliers run

the risk of having to pay administrative fines for incorrectly advertising prices.”

(Melville,2013).
Chapter 3
Research Methodology

Research Design & Method

Design

- The researchers used quantitative method for the research.

Method

- After all of the respondents has done the survey, the researchers would solve for

the percentage for each question, so that the researchers would know the

weakness and the strengths of Potato Corner.

- The responses of the respondents are the basis of the researchers in terms of

looking for the main problem, and look for some action to achieve the objective of

the researchers.

Respondents of the Study

- 100 Senior High School Students of La Salle College Antipolo

Research Locale

- La Salle College Antipolo, Senior High School Building

Instrumentation

- 25 – item questionnaire, or survey forms, because it is efficient since It costs

lesser amount of time for the researchers.

Data Gathering Procedure

- For each respondent, they will be given a 25 – item questionnaire, also known as

survey forms.

- After the responses were completed, the researchers would solve for the

percentage for every question, and gather all of the percentages for each

question, and look for the source of problem, according from the respondents.

- Then, if the respondents percentage when it comes to customer service is low,

then that is the target problem of the researchers

 Chapter 4

Presentation, Analysis, and Interpretation of Data

- Figure 1

- The question asked, “Do you like fries?”

2%

Yes
No

98%
-

- Out of 100 respondents 98% answered that they like eating fries while 2%

answered don’t.

- Figure 2

- The question asked, “Are you familiar with Potato Corner

3%

Yes
No

97%
- Out of 100 respondents 97% answered that they are familiar with potato corner

while 3% answered don’t.

- Figure 3

- The question asked, “How often do you buy at Potato Corner”

4%

19%

Once a week
2-4 times a week
Everyday

77%

- Out of 100 respondents 77% answered that they are buying potato corner once a

week, 19% answered 2 to 4 times a week and 4% who answered everyday.

- Figure 4

- The question asked, “Does potato corner’s stall attract you?”

27%

yes
no

73%

- Out of 100 respondents 73% answered that potato corner stall attracts them,

while 27% answered no.

- Figure 5

- The question asked, “What size do you usually pick/choose?”

-
 23%
30%

Large
Mega
Giga
8% Tera

- 38%

- Out of 100 respondents 39% answered Mega, 30% answered Large, 23%

answered Tera, and 8% answered Giga.

- Figure 6

- The question asked, “What flavor do you usually pick/choose?”

2%

26%

36%
Cheese
Sour and Cream
Barbecue
Others

36%

- Out of 100 respondents, 36% answered barbecue and another 36% who

answered sour and cream, however, there are 26% answered cheese, and 2%

who answered others.

- Figure 7

- The question asked, “Does Potato Corner’s fries tastes good?”

-
 5%

yes
no

- 95%

- Out of 100 respondents, there are 95% who answered yes potato corner’s fries

taste good, while there are 5% who answered no.

- Figure 8

- The question asked, How much money do you usually spend whenever you buy

from Potato Corner?”

- Figure 9

- The question asked, “What do you usually buy at Potato Corner?”

17%

Fries
Hashbrown
Mojos

83%

- Out of 100 respondents, 83% who answered fries and 17% who answered hash

brown, while no one buys mojos.

- Figure 10

- The question asked, Do you usually finish your order from Potato Corner?
 15%

yes
no

85%

- Out of 100 respondents, there are 85% who answered yes and 15% answered

no.

- Figure 11

- The question asked, “. Does the smell of the fries attract you?”

15%

yes
no

85%

- Out of 100 respondents. 85% of students buys Potato Corner’s Fries because of

its smell. While 15% of students do not find it attrective

- Figure 12

- The question asked, “Does Potato Corner products satisfy your cravings?”

20%

yes
no

80%

-
-

- Out of 100 respondents. 80% of students satisfy their craving, while 20% of

students said they not.

- Figure 13

- The queston asked, “Is Potato Corner the only fries stall where you buy fries?”

44% yes
no

56%

- Out of 100 respondents, there are 56% who answered no and 44% who

answered yes.

- Figure 14

- The question asked, “Is the amount of fries approximate to its price?

45% yes
no

55%

- Out of 100 respondents, there are 45% who answered no and 55% who

answered yes.
-

- Figure 15

- The question asked, Does the quality of each product from potato corner good,

or bad?”

7%

Good
Bad

93%
-

- Out of 100 respondents, 93% of them say’s that Potato Corner has a good

quality product and the rest 3% say’s that its bad.

- Figure 16

- the question asked, “Would you want another different set of flavors for the

fries?”

30%

yes
no

70%

- Out of 100 respondents, 70% says that they want another different flavor for

fries, while there are 30% says potato corner don’t need.

- Figure 17
- The question asked, “Does the amount of the flavor approximate to the amount

of fries?”

22%

yes
no

78%

- Out of 100 respondents, there are 78% who answered yes and 22% who

answered no.

- Figure 18

- The question asked, “Would you want Potato Corner to serve drinks?”

22%

yes
no

78%

- Out of 100 respondents, there are 78% who agreed that potato corner should

serve drinks while there are 22% who doesn’t agree.

- Figure19

- The question asked, “Is there something that you don’t like in Potato Corner?”
 30%

yes
no

70%

- Out of 100 respondents, there are 70% who answered no and 30% who

answered yes.

- Figure 20

- The question asked, “If yes, what is it?”

- Figure 21

- The question asked, “Does the name “Potato Corner” fits to its business?”

6%

yes
no

94%
-

- Out of 100 respondents, there are 94% who agree while 6% who disagree.

- Figure 22

- The question asked, “Is the marketing strategy of potato corner somehow

effective for you?”

-
 6%

yes
no

94%
-

- Out of 100 respondents, there are 94% who agreed that the strategy of potato

corner is effective for them, however, there are 6% of the respondents disagreed.

- Figure 23

- The question asked, “Rate the customer service of potato corner, 1 as the lowest

and 10 as the highest.”

- Figure 24

- The question asked, “Rate Potato Corner from 1 as the lowest, and 10 as the

highest.”

- Figure 25

- The question asked, “Would you recommend Potato Corner to others?”

 8%

yes
no

92%
-

- Out of 100 respondents, there are 92% who answered that they will recommend

potato corner to others, while 8% answered no.

Chapter 5
Summary, Conclusions, & Recommendations

SUMMARY:

In the recent survey we have conducted to 100 students of La Salle College

Antipolo about Potato Corner’s products and services, we have elicited that there 98%

who likes eating fries, and 2% who does not. There are 95% who say that it tastes

great, and 5% who believes otherwise. Proceeding onward, there are 80% of LSCA

students who are certain that Potato Corner satisfies their cravings, and 20% who does

not. Lastly, there are 45% of students who agreed that Potato corner’s pricing is relative

to the amount of fries they buy, and 55% who believes otherwise.

CONCLUSION:

According to all the findings we have developed, we therefore conclude that

once Potato Corner reduced its costing, it will gain more customers. It will be more

reasonable to many individuals, and its target market could enlarge through it.

Additionally, by ensuring that the flavoring powder poured in the fries is equivalent to the

measure of fries the compartment has would make the customers happy with what they
have requested. All these would help in upgrading Potato Corner's products and

services.

RECOMMENDATION:

We would like to recommend Potato Corner to lower their pricing in order for

their products to wind up plainly reasonable to its target market. Also, they should

ensure that the measure of the flavoring powder poured in the fries coordinates the

measure of fries the container contains with a specific end goal to fulfill its customers.