A market research is conducted by the ABM group 1 Rose to prove how feasible

their proposed product of Bap Cup (Fried rice w/ toppings). Are profitable and

acceptable in the market. We have gathered 123 respondents, 63 (51.2%) are males

and 60 (48.8%) are females. The age ranges of the respondents are from 12-17 years

old that answered 33 (26.9%) 18-21 years old have 21 (17.1%), 22-30 years old have

24 (19.5%) lastly 31 years old and above have 45 (36.6%) respondents out the whole

data. The respondents are composed of 41 students, 41 government employees, and

41 non-government employee respondents.

For students allowance (daily) among the 41 students 50-100 have the highest

percentage of 31(55.4%) answered, followed by 10-50 with, an average of 13 (23.2%),

150-250 with an average of 5(8.9%) 300-500 with an average of 2 (3.6%), and 500

above with an average of 2 (3.6%).

For government employees income (daily) among the 41 government employees

500 above have the highest percentage of 20 ( 46.5%) answered, followed by 200-300

with an average of 9 (20.9%) 300-400 with an average of 8( 18.6%), and 100-200 have

the lowest percentage of 6 (14%).

For non-government employers income (daily) among the 41 non-government

employees 200-300 have the highest percentage of 17 (34%) answered followed by

300-400 with an average of 15 (30%), 100-200 and 500 above have the same

percentage of 9 (18%).
1. Do you often get you often hungry?
115 (94.5%) answered Yes
8 (6.5%) answered No
Out of 123 respondents 115 (93.5%) of them are those who often get hungry and
8 (6.5%) who answered No.

2. What kind of foods do you usually eat?

73 (59.4%) answered fried rice with toppings
33 (26.8%) answered plain rice with dish
11 (8.9%) answered biscuits
6 (4.9%) answered ramen
Out of 123 respondents 73 (59.4%) answered fried rice with toppings, 33 (26.8%)
answers plain rice with dish, 11 (8.9%) answered biscuits and 6 (4.9%) answered
ramen.

3. What toppings do you usually get?

54 (43.9%) answered egg
30 (24.4%) answered hotdog
25 (20.3%) answered longganisa
21 (17.1%) answered ham
16 (13%) answered lumpia
13 (10.6%) answered siomai
9 (7.3%) answered chorizo
Out of 123 respondents 54 (43.9%) answered egg as the toppings followed by
hotdog with a percentage of 30 (24.4%), longganisa with a percentage of 25 (20.3%),
ham with a percentage of 21 (17.1%), lumpia with a percentage of 16 (13%), siomai
with a percentage of 13 (10.6%) and chorizo with a percentage of 9 (7.3%).

4. How much are you willing to pay for a fried rice w/toppings?
96 (78%) answered P 25.00
16 (13%) answered P 35.00
7 (5.7%) answered P 60.00
 4 (3.3%) answered P 45.00
Out of 123 respondents 96 (78%) are willing to pay P 25.00, 16 (13%) are willing
to pay P 35.00, 7 (5.7%) are willing to pay P 60.00 and 4 (3.3%) are willing to pay P
45.00 for a fried rice with toppings.

5. What is your preferred flavour?

66 (53.7%) answered original flavour
45 (36.6%) answered spicy
19 (15.4%) answered garlic
Out of 123 respondents 66 (53.7%) answered original flavour, 45 (36.6%)
answered spicy and 19 (15.4%) answered garlic as their preferred flavour.

6. What is/are the reason/s for purchasing this product?

83 (67.4%) answered good taste
27 (22%) answered favourite
13 (10.6%) answered cravings
Out of 123 respondents 83 (67.4%) answered good taste a their reason for
purchasing the product, while 27 (22%) answered favourite and 13 (10.6%) answered
cravings as their reasons.

If we are going to sell this product, will you buy it?

123 (100%) of the respondents answered Yes.

A market research to business enterprise in Bais City proposing the same product of
fried rice is evaluated and surveyed. There are 11 respondents that answered the
questions made. The highest age who participated are from 31 above (63.6%) followed
by 22-30 (27.3%) and the least age that voluntarily asked if from 18-21 (9.1%). The
gender of the respondents are composed of 9 (81.8%) females and 2 (18.2%) males.

1. How long have you sustained in opening the business?

5 (45.5%) answered 2 years
2 (18.2%) answered 1 year
2(18.2%) answered 4 years
 1 (9.1%) answered 3 years
1 (9.1%) answered 5 years or above
Out of 11 respondents 5 (45.5%) of them have sustained in opening the business
for 2 years, 2 (18.2%) for 1 year, 2(18.2%) for 4 years, 1 (9.1%) for 3 years and 1
(9.1%) for 5 years and above.

2. How much is your estimated starting capital??

9 (81.8%) answered 1,000 to 5,000
2 (18.2%) answered 6,000 to 10,000
Out of 11 respondents 9 (81.8%) answered 1,000 to 5,000 as their estimated
starting capital and 2 (18.2%) answered 6,000 to 10,000.

3. Who is/are your potential customers?

11 (100%) answered teenager
9 (81.8%) answered children
9 (81.8%) answered adults
Out of 11 respondents 11 (100%) answered teenager as their potential
customers, 9 (81.8%) answered children and 9 (81.8%) for adults.

4.1 How much is your expected weekly/monthly sales?

11 (100%) answered 1,000 to 5,000 for weekly sales
10 (90.9%) answered 4,000 to 20,000 for monthly sales
1 (9.1%) answered 24,000 to 40,000 for monthly sales
Out of 11 respondents 11 (100%) of them answered 1,000 to 5,000 as their
weekly sales, while for the monthly sales 10 (90.9%) answered 4,000 to 20,000 and 1
(9.1%) answered 24,000 to 40,000.

4.2 How much is the cost of goods sold/expenses (weekly)?

8 (72.7%) answered 250 to 1,250
3 (27.3%) answered 1,500 to 2,500
Out of 11 respondents 8 (72.7%) answered 250 to 1,250 as their weekly cost of
goods sold/expenses and 3 (27.3%) answered 1,500 to 2,500.
5.1 How much is your profit (weekly/monthly)?
9 (81.8%) answered 750 to 3,750 for weekly profit
2 (18.2%) answered 4,500 to 7,500 for weekly profit
11 (100%) answered 1,250 to 15,000 for monthly profit
Out of 11 respondents 9 (81.8%) answered 750 to 3,750 as their weekly profit
and 2 (18.2%) answered 4,500 to 7,500, while 11 (100%) answered 1,250 to 15,000 as
their monthly profit.

5.2 Did you experience any loss?

9 (81.8%) answered Yes
2 (18.2%) answered No
Out of 11 respondents 9 (81.8%) answered Yes, they have experienced loss and
2 (18.2%) answered No, they have not experienced any loss.

5.3 How much is your estimated loss?

7 (77.8%) answered 500 to 1,000
2 (22.2%) answered 1,000 to 3,000
Out of 9 respondents who experienced loss 7 (77.8%) answered 500 to 1,000 as
their estimated loss and 2 (22.2%) answered 1,000 to 3,000.

The recommendations based on the findings are the following:

1. Bap Cup (fried rice with toppings) is a marketable product to be proposed.

2. The 3 best toppings for fried rice are eggs, hotdogs and longganisa.

3. The best price for fried rice with toppings to be sold to perspective customers is 25

pesos to be able to have more customers and that price is enough for the customers to

pay.

4. The flavour of the fried rice to be produced for the perspective customers is the

original flavour of the fried rice.

Conclusion

Based on the findings that we gathered about our proposed product, there are

many people who want to eat fried rice with the 3 best toppings that are suited for our

fried rice, which are egg, hotdogs, and longganisa. In order to have more perspective

customers, the suited price for our fried rice is 25 pesos, and product must be in its

original flavour because there are more potential customers who want the original

flavour of the fried rice. Therefore, we decided to continue this product since there are

many respondents who want it.