I.

Abstract

Baked goods have been around from thousands of years. These industries have played an
important role in the economic development of the country. The bakery owner produces the different
types of baked products such as bread, biscuit, pastries, cake etc. As what the researcher gets, the
owner faces some challenges in their business but they overcome those challenges and compete fairly
to their competitors while in pandemic. They satisfied the customers through their product price, speed
in service and the customers are willing to enthusiastically recommend them. But due to lack of
knowledge about using of social media platforms they don’t promote their products as well as their
business to other people.

II. Introduction

Today's consumer has less time to create wholesome, handmade bread, but increasingly
appreciates the nutritional and sensory benefits it provides. Good bread provides fiber and
carbohydrates in a convenient, low fat form that is portable and delicious.

This present research is devoted strongly to identifying the various problems and prospects of
the bread industry in Baler, Aurora. Also, this paper seeks to study how the bakery shop can still be
competitive to its consumers and competing firms. Because due to arising new businesses here in our
municipality especially bakery shops are a big obstacle to them.

As of now, bakery shops are facing a problem because of pandemic. This industry analysis can
help the bakery shop owners and students to analyze business problems and likewise results of this
study can be used as recommendations on how to manage problems arising in a bread industry. This
study will be a benefit to other researchers in related and similar profession as it will stand as a
reference material and guide to further research. Also, Competitors can also benefit from this study by
properly analyzing and implementing the recommendations.

III. Methods and Procedures

The data used to evaluate and gather information was through interviewing the owner and
survey questionnaire using online platforms by sending email, direct message or creating google
questionnaire to the customers of Ahicia’s Bake Shop.

The researcher first interviews the owner to gather information’s about their business situation
and problem. Then give to the owner the survey questionnaire so that the customers will provide
answers while buying and waiting for their order.

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III. Findings/Results

Base on the data that I gathered on interviewing the owners about the situation and problems they
encountered in their business. Here is some of them:

• Do you earn less income and suffer loss?

Yes, due to pandemic it is hard for every customer to go out because they have limited time and
dangerous to go outside, also we suffer loss because of less customer buying our product. We can’t
reach our target market due to this kind of situation.

• Do you have limited supply and resources in making your product?

No, because we already plan about this and we are aware of having lack of supply so that we
already have stocks when crisis occur that may not affect our producing of bread. And also, we get an
alternative supplier that will give us the ingredients that we need.

• Do you have ways in promoting your business as well as your products?

Yes, but we just only used flyers on our promoting it because we don’t have enough knowledge
and too old to make those kinds of stuffs and we are not used in using any social media platforms in
promoting our business and products.

And here are the data’s that the researcher gathers.

Do you often buy bread to Ahicia's

Bake Shop?

7%

93%

Yes

No

Based on the pie chart shown above, the percentages of the customers that often buy bread to Ahicia’s
Bake shop that among the 30 respondents, twenty-eight respondents representing 93% said Yes and
two respondents representing 7% said No.

2
 Are you a regular customer?

17%

83%

Yes

No

Based on the pie chart shown above, the percentages of the regular customer among the 30
respondents, twenty-five respondents representing 83% said Yes and five respondents representing
17% said No.

Are the products priced affordable?

100%

Yes

No

Based on the pie chart shown above, the percentages if the products they buy is affordable among the
30 respondents, thirty respondents representing 100% said Yes and none of respondent said No.

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 Compared to their competitors, is the
product taste better?

7%

93%

Yes

No

Based on the pie chart shown above, the percentages among the 30 respondents if the products taste
better compared to their competitor’s product, twenty-eight respondents representing 93% said Yes
and two respondents representing 7% said No.

Does their product satisfied you?

100%

Yes

No

Based on the pie chart shown above, the percentages if they are satisfied to their products among the
30 respondents, thirty respondents representing 100% said Yes and none of respondent said No.

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 Does they provide ways in promoting
their products?

23%

77%

Yes

No

Based on the pie chart shown above, the percentages among the 30 respondents if they provide ways
in promoting their products, seven representing 23% said Yes and twenty-three representing 77% of
respondents said No.

Is the place easily accessible?

7%

93%

Yes

No

Based on the pie chart shown above, the percentages if their place is easily accessible among the 30
respondents, twenty-eight respondents representing 93% said Yes and two respondents representing
7% said No.

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 Do you face any issues with any
service?

3%

97%

Yes

No

Based on the pie chart shown above, the percentages among the 30 respondents if they face any
issues with any service of the firm, one respondent representing 3% said Yes and twenty-nine
respondents representing 97% said No.

Are you willing to enthusiastically

recommend their products?

100%

Yes

No

Based on the pie chart shown above, the percentages among the 30 respondents if they are willing to
recommend the products to other people, thirty respondents representing 100% said Yes and none of
respondent said No.

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 Does they provide speed in service?

100%

Yes

No

Based on the pie chart shown above, the percentages among the 30 respondents if the business
provide speed in service, thirty respondents representing 100% said Yes and none of respondent said
No.

IV. Discussion and Recommendations

This market research can identify how customers and potential customers might view their
business and identify gaps in customers expectations. Having good market intelligence helps to
minimize risks when making key business decisions. It provides a deeper understanding on their
customer and competitors. This research will help to understand who is buying or who’s not buying
their product. Because understanding the wider market environment can help identify new opportunities
for their business. As the market changes its important to continue to research and understand ways
you can improve on your offering based on the changing consumer preferences.

These recommendations will be very useful for that particular business and will help them
understands what other ways they can serve their customers better:

• Keep competitions friendly

• Identify and solve the pain points of customers
• Using communication networks and marketing operations
• Make your products distinct from those of other
• Provide a delivery for your product
• Have an effective ways in achieving business goals