A

MINI PROJECT REPORT

ON

“PLATA”
Submitted in partial fulfillment of the requirement
for

Master in Business
Administration (MBA)

SUBMITTED BY: SUBMITTED TO:

NAME-Chanda Kumari Dr. Mohd. Mehdi

Father’s name-Amresh Singh

Batch -2022-24

LLOYD INSTITUTE OF MANAGEMENT &TECHNOLOGY

Plot no11,knowledge park -2,Greater Noida -201306(UP)
 CERTIFICATE

This is to certify that the Project report entitled on “PLATA”(Platform for

tailors) is a Bonafide work done by Chanda kumari of 1st year submitted in
partial fulfillment of requirement of the award degree of Master of Business
Administration of Dr.APJ Abdul Kalam Technical University, Lucknow
during the session 2022-24

Place:Greater Noida Sign:

Date: Dr.Mohd Mehdi

 S
TUDENT DECLARATION

I,hereby state that the project for the MBA degree,MINI PROJECT,(semester 1)
on “PLATA” has been originally carried out by me under the supervision of
Dr.Mohd Mehdi. Associate professor,Lloyd business school,Greater Noida and
this has not been submitted elsewhere for any other degree and diploma
previously.
The information presented in this report of market research is correct to the best of
my knowledge and the analysis is as per the norms and guideline provided by the
report.I have utilized the requisite concept and applied the required methodologies
to analysis the primary data collected to reach the conclusion in the report

Place: Greater Noida.

Sign: (Chanda Kumari)
Date:
 ACKNOWLEDGEMENT

It is my pleasure to acknowledge and express my gratitude to all those who helped me

throughout completion of this project.
I would like to thank my Director,Pro(DR). VANDANA ARORA MAMfor providing the
necessary facilities required for the completion of the project.
I am grateful to Dr.Mohd Mehdi Assistant Professor, Lloyd Institute of management and
technology ,Greater Noida for his continuous guidance to accomplish this project
work,successfully.

CHANDA KUMARI
MBA Semester- I
 C
ONTENT

1. Introduction
2. Why we should
3. Availability
4. Operational feasibility
5. Financial feasibility
6. Working on platform
7. Unique selling proportion
8. Conclusion
9. Reference
 CHAPTER 1:
INTRODUCTION

Fig 1.1 Logo of PLATA

TAKING A USER CENTERED DESIGN APPROACH TO CREATE AN
INTERACTIVE APPLICATION THAT WOULD GIVE A BETTER PLATFORM FOR
TAILORS AND FASHION DESIGNERS WHOSE SKILLS ARE GETTING WASTE.
IDEA GENERATION

As we all know in the last five years, fashion and clothing industry has become the fastest
growing e-commerce category and these largest after consumer electronics, but fit related returns
cost tailors millions yearly. The problem seeks only one solution that is in tech space.

Tailor is someone whose occupation is to make fitted clothes. In India even though readymade
garment widely used, people still need tailor for a better fit solution of their clothes. There are
few piece so traditional clothes that need to be sewed according to a body type and exactly of the
same size hence; a tailor’s job never ends. But at the same time, the highly skilled tailors are also
finding it difficult to target the customers and on the other end the consumers are finding it hard
to get the tailor of their preference (in terms of money, design, locality, availability or time).

The aim of this project ‘PLATA’ is to provide a better online platform for tailors (local or
distant) and individual fashion designers whose skills are getting waste and along with that, an
independent features for the customers.
 Fig 1.2 Application idea

SCREENING OF IDEA

The project on PLATA (platform for tailors) focuses on providing quick measurement that is
accurate, comprehensive and reliable. The aim is to eliminate the problem of cumbersome state
of tailoring business and create the opportunities for the people with stitching skills.

I have created an application idea which includes the following:

*To conduct the user interview and understand the need of customer
*Providing the customer preference to tailors
*Providing the tailors availability to customers
*Appreciating the people to keep the culture alive (in terms of clothes we wear)

The measurements and orders to local traders are to send through a delivery man. So, the focus
on high quality and social responsibility tailor store. Provide a platform to our tailors to show
their skills and earn. So, One of the BIGGEST pros of an Online Tailoring Services are:
They can find many tailors at one place.
DESCRIPTION

I have upgraded the presentation on my application and propelled new highlights to give a
progressively comprehensive and complete on door tailoring experience. Appreciate an issue free
service of getting ideal outfit sewed and conveyed at the doorstep, with stitch to fit, any fantasy
dress is only a telephone summon away.

A team of professionals selected after intensive training and interviews. Designed to cater the
needs directly at the doorstep: Reinventing the concept of tailoring. I understand the need for
customization. So, here we are in this app to entertain all your orders and queries. Customizing
relations while creating fashion. An affordable app when it comes to pricing you could not
find anywhere else. So, book your seat to ramp up your style.

People don't have to worry about picking up your stitched or altered clothes from the tailor's
shop if you use online tailoring services. Instead, they deliver your request to your door on the
decided time.

Fig 2.1 Consumer affinity map

RELEVANCE

This application is created in order to provide the convenience to the users of the fashion
industry. It is hassle free platform for the customers in such a way that it is free to prefer the
design. As it is an online platform, it is less time consuming. The service of the final product
(stitched ) are delivered at the doorsteps.This application is a fit solution to all the cumbersome
tailoring business. This application will work as an interface between the tailor and individual
design errand the customers. It will provide platform that will be easy to use for both.

Then, it is also easier to alter the mass-produced garments. Once someone develop a relationship
with a tailor, it's much easier to bring items back to him if the weight distribution changes.
Tailored clothes are also less likely to require any repairs.

Convenience all the way: Get perfectly stitched outfits home delivered without having to step out
of your home (especially during covid times) If someone is busy, it helps to not have to pay
multiple visits to a tailor for fittings and alterations. Online tailoring saves tons of time.

Great fit guarantee: I will work with sample garment or measurements as a baseline.
Our tailors use an accurate digital pattern-making system that ensures a consistent fit for
customers. I will review all garments with thorough quality checks. Even the smallest error gets
the garment sent right back for a do-over! All the feedback, modifications, and measurements
are saved for future orders! This makes designing with us hassle-free.
Feasibility study includes the following:

● Commercial and economic feasibility

● Technical feasibility
● Financial feasibility
● Managerial feasibility
● Social feasibility or acceptability
 COMMERCIAL AND ECONOMIC FEASIBILITY
I have conducted a Google survey of 30 people. Following is the report of Google form.

F
ig 3.1 Visitors of tailor shop

This states that people tend to use tailoring service mostly for repairing and alteration.But still,
the need for tailor to make new stitched cloth is still there.

Fig 3.2 Preference of tailor( local or distance)

(fig 2) This states that people tend to use tailoring service mostly from local tailor .But still, the
need for tailor to make new stitched cloth from distance tailor if they provide better service.

Fig 3.3 Clothes used for stiching

This states that people tend to use tailoring service mostly for casuals .But still, ethenic has some
scope.
 F
ig 3.4 Satisfaction of customers

This states that people tend to use tailoring service sometimes whenever, required.

F
ig 3.5 People prefers tailor

People use to prefer the male tailor more than female tailor.
 F
ig 3.6 Design of outfits

This states that people tend to use tailoring service with design sometimes whenever, required.

f
ig 3.7 Charges taken by tailors

This is showing that in most cases people are satisfied with the tailoring services that they get.
 Fig 3.8 Awareness about online tailoring

This states that people are also aware of the online tailoring model.

TECHNICAL FEASIBILITY
Android Application Development Process Steps

Conceptualization – Refining the app idea into a solid base of the application is the first and most
significant stage in the development process of Android application. The initial analysis of the
app must include the demographics, behavior patterns, and goals of the buyer persona as all the
other stages of app creation will depend on the said traits of users. During this stage, all the
necessary groundwork for the following process is laid down. It is beneficial to do substantial
research and brainstorming before jumping to the next step. Another pivotal part of this stage is
the competitor analysis to figure out what features can make the app stand out in the market.

Feasibility Assessment – Enterprises can gain a clear understanding of the app visuals through
wireframes, dPLATAiled sketches of the conceptualized product to refine their ideas and
arrange design components in a precise manner. To assess whether the concept of the
application is technically feasible or not, the app developers need access to public data through
public APIs sourcing. By the end of feasibility testing, the team may have a completely different
app idea if their original functionality is not feasible.
Design – In this phase of the Android development, the UX (user experience) designer architects
the design elements’ interaction, while the UI (user interface) designer builds the app’s persona
by keeping in mind the modern user’s preference. Application designing is a multi-step process
for drawing clear visual directions and offering an abstract of the final product.

Development – During this stage, a working prototype is developed to validate the

functionality, assumptions, and understanding of the project scope. The app goes through a
broad set of steps as the development progresses from core functionality development to light
testing and then releasing the app for an external group of users for further field testing the
concept. If an application has a broader scope than the usual, the creation process gets divided
into smaller modules through agile methodology, and the entire mobile app development
process is applicable for each of these small parts. (Read more about 5 Android app
development benefits for your business)

Testing & Deployment – One of the critical components of the app development process, it is a
good idea to test at early stages, often for usability, interface & security checks, stress,
compatibility, and performance. After fixing the bugs, the app moves to the deployment phase
and is ready for release via a formal launch. Different application stores have different policies
of application launch, and therefore the deployment phase plan is aligned according to the app
store. However, keep in mind that this is not the end.

FINANCIAL FEASIBILITY
I am going to do some bootstrapping; it is an ideal plan of action. Bootstrapping is a great idea
for startup funding. In addition to this, I will also go for venture capitalist. A sure shot
destination for big bets, venture capitalists offer me professionally managed funds who are
looking for startups that have success potential. The best part about venture capital
investments is the expertise and monitoring that they bring along. I am also looking for angel
investment.
There are individuals with surplus cash looking for investing in promising startups and earn their
share once it grows to its potential.
I can avail a Startup business loan from a bank or a financial body in order to raise funds.
The rate of interest charged by the bank will depend on the loan amount availed by me
and the repayment tenure. Business Loan DPLATAils:

Interest Rate Up to 21% p.a.

Loan Amount 5,00,000

Loan Tenure Up to 5 years

Processing Fee Up to 6.5% of the loan amount +

GST
INTERPERSONAL:
We all know about the adage “Unity is strength”. Hiring a team not only helps in getting
things done fast, each members of the team can leverage their experience and expertise for
complex solutions. So, here in PLATA we will hire:

Mobile App Engineer: They are the platform dealers. They control the development phase by
following all technical aspects and publish the app. We will offer him around Rs.20,000.

UI/UX Designer: Eye-catching designs make people go on with the app. Good designs can
expect good outreach. We will offer him around Rs.10,000

QA Engineer: Quality assurance engineers look upon the aspects like stability, performance, the
load of an app etc. They make sure about the UI to be interactive and engaging. We will offer
him around Rs.10,000.

Project Manager: He controls and coordinates the work of the entire team. His management
throughout can be helping in the appropriation of development costs. We will offer him 50,000.

Delivery Man: Our delivery man will be different from others. He will have basic knowledge
of the measurement. He will measure the required customers at the doorstep. We will offer them
15,000 per month and we are going to hire 2 of t

SOCIAL

FEASIBILITY
 CHAPTER 4:

STAGES IN PROJECT FORMULATION

 TECHNO- ECONOMICAL ANALYSIS

Stage 1: The Awareness, Or Pre-Launch Stage

The awareness stage of PLATA marketing strategy occurs before the
product is launched. This stage is meant for building brand awareness and
product visibility. Specifically, how will I target users discover your mobile
app? A brand resonates with customers through its values and purpose, not
through individual product feature.

I have successfully answered essential questions that will guide my entire

marketing strategy.

What is the central pain point this audience collectively experiences?

--Door to door service, more options

What mobile operating system does this audience use?

--Android

What platforms are best to leverage for paid advertising?

--Google and online shopping application

Are these users known to pay for apps or make in-app purchases?

--User need not to pay for using the application

Stage 2: Promotion on social media

I have chosen Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other social
platforms to directly communicate with my target audience.Post company updates,
and features that will get followers excited about the launch. Create a hashtag and
use it in posts when appropriate. Post and share not only promotional but
entertaining and engaging content related to my app in order to build a community
behind it. Start writing a blog months in advance of launching. When it’s time to
launch, I’ll already be an authority in my niche with followers. Start simple and
write a launch post, boast about the app’s features, showcase screenshots, and
videos. Here are several benefits of content marketing for my app:

Drive traffic, conversions, and brand awareness with content

Create a brand around your app by being an expert in your niche

Build trust with users through content

Blog content can be used for email marketing to re-engage contacts or for
social media

Stage 3:Launching

With a user acquisition strategy, the possibilities are endless. It is important

to utilize different methods, be creative, and continually refining my
strategy. Aim to get as many downloads as possible in the first week after
launch. The more rapidly my app gets downloads, the higher it will rank in
the App Store search results. It is important as users begin to download my
app my track where the downloads are originating from. This way I can
focus on the most profitable channels and improve the others. Below is a list
of strategies that can be used to acquire users.
The application will be launched on the Google play at the initial level.

Stage 4: The Retention Stage

Most people will put considerable thought into acquisition marketing, but
once I’ve acquired users, if no one is using the app, the product isn’t
yielding business. My next move should be to develop a plan of action for
retention marketing to convert my new customers into lifelong users.
INPUT ANALYSIS
PLATA application delivered as a service, over the internet, from anywhere in the country. It is
simple, familiar, and collaborative.

Cloud Solution : There is no need for any specific hardware or software, or infrastructure, as
PLATA runs on the cloud. Just get up and go with the device of your choice; desktop, mobile, or
tablet.

SMS & Email : With SMS & Email Integration pre-built, you can notify your clients with order
updates, payment confirmation or even start a new promotional campaign. The possibilities are
endless with PLATA; keep business boosted.

Quick Support : Our support is on hand, tailored to you. If you have any questions or queries or
would like to know more, contact us.

Incredible Features : Multi-branch business management, sales management, corporate

invoicing, production management, customer portal for your clients; features are endless and I
keep on adding something new every now and then.

Multi-branch Setup: You have multi-branch presence across country or city or if you are a single
shop owner, PLATA is scalable for all kinds of business setup.

Tailoring Product Templates: Create templates with your unique styling options,
measurement fields & upload styling image samples to be presented to the client during sales.

Inventory Management : Create inventory profiles, assign re-order alerts, create cut-length orders
from sales, monitor purchase orders, interbranch transfers, supplier payment terms and more.

Customer Portal:You get an unique portal for your clients, this portal can be used by the client to
track current orders, schedule appointments or even share feedback on any past order.

Integrated SMS & Email: With the built-in support for SMS & Emails, you can design your own
message templates and integrate them with the sales, clients, production or promotional
campaigns. PLATA makes sure that the client receives notifications for the selected conditions.

POS/Tablet System Enabled UI: Your PLATA account can be configured to make it
touch friendly for the POS machines. Create invoices and note down measurements in just
a few touches, the same can be used without any configuration for your tablets.

Loyalty Points: PLATA allows you to setup your own loyalty point slab, these conditions are
applied to each payment a client makes on general sales invoices, you also get an option to
monitor the statement and redeem the points for client purchase after using the PLATA for
6 months.

Barcoded Production Management: PLATA allows you to print work-order barcode tags and
then you get to scan them from your mobile or tablet to ease up the production data entry
process.
You also get an option to transfer and monitor work-orders between branches, one click
dispatch of ready garments to respective locations/one location.

Automated Client Notification: PLATA sends invoice over Email to the client with attachment
of E-Invoice or E-Payment Receipt or E-Giftcards. Production notifications are sent to
respective clients and sales person on garment completion and you also get an option to send
mass promotional emails or SMS to selective or all clients in just 3 easy steps.

Task Reminders to Sales Team: PLATA will send 3 reminder emails with respect to each
task, this automation makes sure that your sales team or any other user don't miss out on client
deliveries or trials or purchase order delays or supplier payments.

Automated Daily Report Emails: PLATA makes sure that you receive vital reports on a daily
basis over Email, these report includes; sales, inventory statement, customer payments etc.
You also get option to monitor these reports in dPLATAil within your account.
PROJECT DESIGN AND NETWORK ANALYSIS
 FINANCIAL ANALYSIS

Application Design 50,000

Advertising and Marketing 50,000
Employees 2,40,000
Application launching cost 1,60,000
Total cost 5,00,000

Costs of Requirement Gathering and Planning:

The initial stage of every PLATA development procedure is planning. The client put forwards
their idea to the project manager. He analysis the idea gathers detailed requirements from the
client and plan how things will be carried forward in the project. The initial requirements
must be detailed enough for the prototyping of the mobile app. It will cost around 1,00,000

Design phase budget of Mobile Application:

The next step is to engage graphic designers to plan and execute the layout of the website. The
app design must be attractive, intrusive, sophisticated, and easy on eyes. The design is made
keeping in mind the type of app being developed and the quality of images and graphics must be
high definition. The cost required for this phase ranges from 1,00,000 to 1,50,000
App Development Cost Estimation:

This is the most important and lengthy phase of the mobile application development procedure.
It involves extensive coding and unit testing phases to make sure that the code works well and
provides end-users with the required functionalite of The development can be handled by a
team of in-house developers or outsourced developers in India. The number of team members
varies depending upon the number of in-app features and the size of the application. The
development phase is also the most costly stage of mobile app development for various
platforms. So, the cost estimation done is of 5,00,000.
.
PROJECT APPRAISAL& FUTURE SCOPE OF STUDY
How Our Body Measurement Technology Works:

Basically, our clothing fitting technology applies a set of algorithms to the video to capture
dimensional data from a mobile device’s camera, measuring the said user. The user should
wear form-fitting clothes, their colour should be distinct from the background. Our R&D team
developed a mobile body measurement for Android devices, as well as we have private API.
You can try it out, just send us the request by filling out the form below. The mobile app works
as follows:

Place the phone on the floor in a vertical position (screen facing a person standing at
full height), the front-facing camera is used to capture frames.

Then take a photo of a background without anything, the app provides audio clues on what
position a person should take (you have three seconds to change the position, you have to
take four positions in total).The body measurement app captures each frame three times.

Then you will need to provide your height in centimetres. The clothing fit solution returns
6 body measurements (neck, chest, waist, and thighs circumference, hands and legs
length).

So, I am planning to make the tailoring buisness fully online including measurement. The mask is
divided into eight ROIs (regions of interest) with the next meaning:head , neck, hands
(shoulder width for two side views), chest, waist, thighs, legs, height.

The ROIs are defined relatively to the bounding rectangle of the mask.

The relations were calculated experimentally using the combined mask of a set of
training images.
 Conclusion

How our body measurement technology work.

Basically,our clothing fitting technology applies a set of

algorithms to the video to capture dimensional data from a
mobile devices camera,measuring the said user.
The user should wear from-fitting clothes,their colour
should be distict from background. Our R&D team
developed a mobile body measrement for android devices,
as well as we have private API.
you can try it out,just send us the request by filling out the
form below
 REFERENCES
1. https://www.oxfordereference.com
2. http://www.wordreference.com
3. http://www.plata.com