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NRT/KS/19/5690

Master of Business Administration (M.B.A.) Semester–III (C.B.C.S.) Examination


STRATEGIC MANAGEMENT
Compulsory Paper–1
Time : Three Hours] [Maximum Marks : 80
N.B. :— (1) All questions are compulsory.
(2) All questions carry equal marks. (16 marks each)
1. (A) State the importance of Strategic Management to a business organisation. Describe the process
of strategic management, with appropriate examples.
OR
(B) Describe the process of value chain analysis in organisational appraisal. Make use of suitable
examples.
2. (A) List out the components of internal environment of a business organisation. Explain how each one
affects the business organisation's position.
OR
(B) Explain the use of BCG matrix in portfolio analysis, using relevant examples.
3. (A) Discuss the various retrenchment strategies that are practiced by business organisations.
OR
(B) Discuss various cooperation strategies that are practiced by business organisations.
4. (A) State the reasons for globalisation. Discuss different strategies adopted for entering foreign
markets.
OR
(B) Describe human resource strategy as a functional strategy.
5. Write notes on the following :
(A) SWOT analysis
(B) Balanced score card
(C) Vertical integration
(D) Differential strategy.

CLS—14761

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