As executive marketing director, I intend to design a hybrid pastry that combines the

elegance of French pastry with elements of Chinese cuisine. I want to create a unique
product that meets the tastes and preferences of Chinese consumers and at the same
time reflects our brand identity.

The design of my product consists of a puff pastry filled with durian cream and
decorated with sugar details that represent Chinese cultural symbols, such as a dragon
or a traditional lantern. The durian is a highly prized fruit in Southeast Asia, including
China, so including it in the filling will add a touch of local familiarity and appeal.

Here is a visual representation of the product design:

As for cross-cultural strategies to market the product to Chinese consumers, I will use the
following approaches:

1. Market Research: I will conduct extensive research on taste preferences and culinary trends
in China to tailor the product appropriately. This will include understanding the specific likes
and dislikes of Chinese consumers in relation to ingredients, flavors and textures.

2. Local Collaborations: I will establish strategic partnerships with Chinese chefs or culinary
experts to build awareness and credibility in the market. These collaborations will allow us to
merge local knowledge with the experience of our brand, creating an authentic and attractive
product for Chinese consumers.

3. Cultural adaptation: I will ensure that the product and its presentation are culturally
appropriate for the Chinese market. This involves not only the use of local ingredients and
flavors, but also the consideration of Chinese symbols, colors, and traditions in product
packaging and promotion.

4. Digital Marketing Campaigns: I will use popular social media platforms in China, such as
WeChat and Douyin (TikTok), to promote the product. I will create engaging content that
highlights the fusion of French pastries with Chinese cuisine, such as preparation videos,
recipes, and testimonials from satisfied customers.

5. Participation in Cultural Events: I will participate in local culinary festivals and events to
increase brand visibility and build connections with the Chinese community. This will allow for
a greater understanding of the preferences and needs of Chinese consumers, and provide
opportunities for direct feedback and long-lasting relationships.

6. Strategic alliances with local retailers: I will establish partnerships with renowned retailers in
China to ensure a wide and effective distribution of the product in supermarkets and high-end
coffee shops. This will increase brand visibility and make the product more accessible to
Chinese consumers.

In summary, my approach to marketing the pastry product to the Chinese market is based on
creating a hybrid product that combines French pastry with elements of Chinese cuisine, along
with cultural adaptation strategies, local collaborations, and digital marketing. By offering an
authentic and attractive product, I hope to capture the attention and taste of Chinese
consumers, establishing a successful presence in the market.