SUSTAINABLE MARKETING: USE OF TECHNOLOGY

Technological advancement is making a major contribution when it comes

to the sustainability of the hospitality industry. Such as:

Eliminating Waste
 Reduce paper waste by digital technology (tablet, laptop, and
computer), Eliminating the need for paper menus, flyers, in-room
directories, etc.

 Reduce plastic waste via a smartphone app. Eliminate

environmentally harmful plastic keycards and the inconvenient task of
managing keycard inventory which is prone to lose and
demagnetization.

Technology allows the quest to have

smooth and easy experiences. For
instance, a Connected room permits
the guest to personalize and control every aspect of their stay. They can
check-in and out, select their room, and make extra requests or purchases
from their smartphones.

Moreover, technology grant the hotel an

opportunity to target better customers
by marketing it through the internet. it
can also help the staff/employee to
optimize the everyday procedures and
render them more efficient.

APA
 Why hotels need to focus on sustainable technology. (2020, March 6). Hotel
Management. https://www.hotelmanagement.net/tech/why-hotels-need-to-focus-
sustainable-technology
 Sustainable Hotel Management: Trends Hoteliers Should Keep Track Of. (n.d.).
https://hospitalityinsights.ehl.edu/sustainable-hotel-management