STEEL WORK

PRODUCTION
SDN. BHD.
BUSINESS MODAL CANVAS (BMC)
GROUP NUMBER: 4
PROGRAME: UR6521005 (TECHNOLOGY IN WELDING)
COURSE: MMT31104 TECHNOPRENEUR PROJECT II

2/7/20XX 1
CONTENT 1. Business Introduction
2. Background History
3. Vision & Mission
4. Team Management
5. Customer Problem
6. Solutions
7. Market Size
8. Sales Revenue
9. Traction/Milestone
10. Knowing Our Customer
11. Price List For Product
12. Customer Target
13. Distribution Channel
14. Call For Action
2/7/20XX 2
 BUSINESS
INTRODUCTION
• Production of steel works SDN.BHD is a
welding company that offers products and
services in the field of metal construction.
• Examples of products we produce is door
grills, windows, house fences, lofts, flower
pot racks and awnings.
• In addition, the products we produce have
strong, durable metal and long life span to
ensure our customers are satisfied with the
products they purchase.

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 BACKGROUND
HISTORY
• Production of Steel Works SDN. BHD was established on 12
December 2022
• Located at 47 Klebang promenade, industrial area, 67A, Jln
Kuala Kangsar, Kawasan Perindustrian, 31200 Ipoh, Perak.
• This idea was sparked when Jimmy gave us a suggestion to
open a metal construction business after finishing studies.
• The 6 of us took the same course at University Malaysia Perlis
in the field of welding technology and we joined forces to open
a business together.
• All 6 of us have the same desire to open a steel work
production company with the skills we learned while at the
university.

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MISSION
To be a successful and respected construction, supply and service
company and improve the performance and quality of work to
compete among our competitors based on the type of business we
conduct.

VISION
Become a trusted contractor company to be a company that
continues to develop and is authoritative.

5
 TEAM MANAGEMENT

Name: Jimmy Anak

Johnny (201520914)
Title: CEO/Founder

Name: Muhammad Name: Tengku Muhd Erie

Zahid Bin Abdul Mail Bin Tengku Mohd Muzani
(201520921) (201520923)
Title: Manager Project Title: Finance Manager

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 TEAM MANAGEMENT

Name: Khairunnas
Aqil Bin Rais
(201520915)
Title: Supervisor

Name: Muhammad Name: Noor Hafiz

Hafiz Irfan Bin Roslan Fahmi Bin Hamzah
(201523118)
(201523116)
Title: Technician
Title: Technician

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CUSTOMER PROBLEM

1. Safety factor 3. Delay installation

The design has no safety features. Payment needs to be made first but the installation
work is still not done/delayed.

The workshop is located in a closed and far-reaching

area.
2. Availability/accessibility

8
SOLUTIONS

1. Safety factor 3. Fast installation

Designs that prioritize safety and apply new
Installation work will begin after the customer
technologies.
makes payment.

It is easy to find the location of the workshop

because the workshop area is very strategic and
close to residential areas.
2. Strategic location

9
 MARKET SIZE
1. In the vicinity of Bandar Baru Sri
Market size
Klebang Ipoh , there are 90 unit of
ppr, 3000 unit of apartment and 2
10% village that make up the local
30% population. .
2. 60% of the market for steel work is
new apartments that are ready to be
occupied.
60% 3. 30% of the market for steel work is
PPR houses that have been occupied
4. 10% includes repair work or service
People's aid house (PPR) Apartment Other
where the customer comes to the
workshop to get service. 2/7/20XX 10
 SALES REVENUE
For sale revenue there are two which are for apartments and also PPR

• 1 unit apartment = RM350

SUCCESSFUL APARTMENT PREPARED
250
Rm350x1595= Rm558.250.00
215 220 220 220
200 205
195 • 2022 SALES REVENUE
170
150 150 TOTAL INCOME IN A YEAR
Per
unit
100 (RM 558,250.00)

50 • EST INCOME PER MONTH

(RM 52500 – RM 77000)

0
JAN FEB MARCH APRIL MAY JUNE JULY OGOS
11
SALES REVENUE
SUCCESSFUL PPR PREPARED • 1 unit PPR = Rm2000
10
9
9
8
Rm2000x45unit=Rm90.000.00
8
7
7
6
• 2022 SALES REVENUE
6
5
5
4 4
TOTAL INCOME IN A YEAR
4
3
2
(RM 90000)
2
1 • EST INCOME PER MONTH
0
(RM 4000 – RM 18000)

12

Q1 2022
• Making business plans,
applying for business licenses,
inspection companies licenses,
and applying for bank loans.
MILESTONE
Q2 2022
• Identify target customers, such
as house properties, house
renovation, and age 27-40 years
old.
Q3 2022
• Prepare and purchase equipment
such as machinery and raw
materials.

Q4 2022 Q1 2023 Q2 2023

• Apply for tenders from the • Established and launched the
government (PPR) and the business Steel Work Production • Make improvements to
private sector (apartment). Sdn. Bhd. products and services.

13
 TRACTION TRACTION GRAPH
Appartment PPR
1400

1200
The amount of advancement or
1000
growth that a startup firm can make
in terms of customer acquisition. 800

UNIT
600

400

200

0
Q4 2022 Q1 2023 Q2 2023
Appartment 220 660 1220
PPR 20 59 70

Graph shows the growth of clients request on service

throughout a year from Q4 2022 till Q2 2023
14
 KNOWING OUR CUSTOMER
As a result of the feedback from our customer it was found that, they want low cost, affordable, fast and quick
to install. From that our company offers:

1. Free delivery within a 2. Warranty 1 years for our 3. Fast installation after payment. 4. 10% discount for membership
30 km radius of the base product. for the second purchase.
area.

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PRICE LIST FOR PRODUCTS
This table show a price list for the items we sell:

No. Item products Price square feet

1. Door grill RM 15
2. Door RM 240
3. Awning RM 10
4. Attic RM 28
5. Flower pot rack RM 30

16
 CUSTOMER TARGET
OUR CUSTOMER TARGET

House properties House renovation Age 27-40 years old

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 DISTRIBUTION CHANNEL
HOW DO WE TELL OUR COMPANY TO OUTSIDERS?

1. Social media 2. Banner 3. Promoter flyer 4. Tender

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CALL FOR ACTION

3. The door lock

1. Make a door grill out of aluminum system uses
fingerprint/password

2. Changing from liquid paint to powder coating

19
 THANK YOU
OFFICE :
• Located at 47 Klebang promenade, industrial area,
67A, Jln Kuala Kangsar, Kawasan Perindustrian,
31200 Ipoh, Perak.

• +05 6360 738 (Office)

• +60 11-278-907 (Jimmy)

• www.steelworkproduction.com.my
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