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ASSESSMENT COVER SHEET

Course Code and Title: BSB42415 Certificate IV in Marketing and Communication

Student Name: Resham Bahadur Gurung Student ID: PCT190507

Unit Code & Title: BSBRES401 Analyze & Present Research Information

Assessment Task Number: Week Due:

Extension approved: Yes, No Trainer’s Name:

 All assessments must be typewritten in Arial or Times Roman font as per

College guidelines.
 The completed assessments must reach to trainer on or before due date.
Extensions require prior approval from your trainer.
 It is student’s responsibility to retain a copy of any assignment submitted as
the College is not responsible for lost or misplaced assignments.
 It is student’s responsibility to check with relevant trainer/assessor about
the assessment feedback and concerns regarding the grading/assessment
outcome before the end of relevant teaching period.
 Please refer to the College website for further details on assessment,
marking and appeals processes.

I declare that the work submitted is my own and I have acknowledged any
materials taken from websites, textbooks and other sources using correct
referencing style. Academic misconduct e.g. plagiarism or collusion will be dealt
with seriously as per Academic Integrity policy and procedures.
Student Signature: Resham Date:16/08/2020
Office use only

ASSESSMETN FEEDBACK:

Course Code and Title: BSB42415 Certificate IV in Marketing and Communication

SatisfactoryNot satisfactoryto be reassessed
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Unit Title: BSBRES401 Analyze & Present Research Information

Assessment item: #2 Short-answer question and Case study
Due date: Week 4 (Extension requires prior approval from your
assessor)
Trainer/Assessor:
The context and Purpose:

This assessment will assess your skills and knowledge of the BSBRES401 Analyse
and Present Research Information. This assessment activity deals with the
following elements of performance and critical aspects of evidence:

1.1 Gather and organise information in a format suitable for analysis,

interpretation and dissemination in accordance with organisational
requirements

1.2 Access information held by the organisation ensuring accuracy and

relevance in line with established organisational requirements

1.3 Ensure that methods of collecting information are reliable and make
efficient use of resources in accordance with organisational requirements

1.4 Identify research requirements for combining online research with non-
electronic sources of information

1.5 Use business technology to access, organise and monitor information in

accordance with organisational requirements

2.1 Clearly define objectives of research ensuring consistency with

organisational requirements

2.2 Ensure that data and research strategies used are valid and relevant to the
requirements of the research and make efficient use of available resources

2.3 Identify key words and phrases for use as part of any online search
strategy, including the use of Boolean operators and other search tools

2.4 Use reliable methods of data analysis that are suitable to research
purposes

2.5 Ensure that assumptions and conclusions used in analyses are clear,
justified, supported by evidence and consistent with research and business

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objectives

If you are not sure about any aspect of this assessment, please ask for
clarification from your assessor.

If the assessment is not satisfactory, the trainer will allow one more attempt to
the assessment item. Write the answers in your own words and use examples
form workplace wherever possible.

Part 1 (Short answer question)

1. Define information and indicate the information collection method. (1.1)

Something (such as a message, experimental data, or a picture) which

justifies change in a construct (such as a plan or theory) that represents
physical or mental experience or another construct is called information.
Some of the five ways often used to collect information are tallies/counts,
surveys, observations and audits, interviews and existing data sources.

2. Why we need to gather information? Describe information gathering tools

for your company or workplace? (1.1)

The main purpose of gathering information is to establish facts that

describe the sequence of events that occurred before, during and after
the crash. Clear and complete information enables investigators to re-
create events with accuracy, and understand what happened.
The information gathering tools are as demonstrated below:
Surveys
A survey is a research method used for collecting data from a predefined
group of respondents to gain information and insights into various topics of
interest. They can have multiple purposes, and researchers can conduct it
in many ways depending on the methodology chosen and the study’s goal. 

Review

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A review is an evaluation of a publication, service, or company such as a

movie, video game, musical composition, book; a piece of hardware like a
car, home appliance, or computer; or an event or performance, such as a
live music concert, play, musical theater show, dance show, or art
exhibition.

3. List of government body where you find the information. (1.2)

The list is as listed below:

Australian Taxation Office

Department of Home Affairs
Australian Public Service

4. How do you know the information you collect is accurate ad relevance? Give
Examples. (1.3)
By considering the following facts we can determine whether the
information collected is relevant or not

Quality Ranking

This ranks the perceived quality of your ads in relation to other ads
competing for the same audience. In other words, it shows how your
audience feels about your ads as opposed to the ads of your competitors at
that time.

Facebook calculates this ranking based on feedback from users who have
viewed or hidden the ad in their feeds. This isn’t the same thing as
reporting, reacting to, or sharing an ad; Facebook only uses data collected
from ads that have been deliberately hidden.

Engagement Ranking

This ranks your ad’s expected engagement rate against other ads
competing for the same audience. In other words, it tells you how likely
your target audience is to react to, share, comment on, or expand your ad
in their feed.

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Conversion Rate Ranking

This ranks the potential conversion rate for your ad based on other
competing ads for your audience. Basically, it’s a measure of how likely a
person is to complete the goal of your ad, whether that’s clicking through
to your landing page or filling out a survey, for example.

It’s calculated based on the optimization or conversion goals set for your
ads and is, therefore, the most industry-specific and variable ranking:

5. Define Privacy Act 1988. (1.4)

The Privacy Act 1988 (Privacy Act) was introduced to promote and protect

the privacy of individuals and to regulate how Australian Government
agencies and organizations with an annual turnover of more than $3 million,
and some other organizations, handle personal information.

6. How can you organise the information of the company? (1.5)

We can organize the information of a company using the following ways:

Location

Location organizing is important when the information has multiple

different sources and locales.

For example, when designing a particular service, we should consider the

location of different goods and how they will be distributed. Designing

Supermarket’s shelves is a good example of organizing information in

physical location.

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Alphabet

As the name suggests, ordering information alphabetically is great way to

provide random access to data. It is one of the best ways to organize

information when the amount of data is big.

For example, the word dictionary or the big phone book be it digital or

physical.

Time

This type of organizing information is probably the most used one by

humans. We like thinking about and putting events in linear fashion. Time is

great way of categorizing events that have happened over fixed time

duration.

Examples: Calendar and meeting schedules, email inbox, project plans, the

enjoyable Facebook timeline, order lists in e-commerce platforms,

messaging apps and many more.

7. Back-up of data is more than a buzzword. Why do we need to back up data?

(1.6)

The purpose of the backup is to create a copy of data that can be

recovered in the event of a primary data failure. Primary data failures can
be the result of hardware or software failure, data corruption, or a human-

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caused event, such as a malicious attack (virus or malware), or accidental

deletion of data.

8. Explain the advantages and disadvantages of using the following

technologies for collecting information. (1.5)

a. Mobile Phone
The disadvantages of mobile phone are:
Mobile phones are a constant, always available, and real-time
communication avenue. Incoming calls, emails, texts or social media-
related notification get into your phone a few seconds after being
sent. It is a convenient thing but how about all those ringing and
notifications when listening to a manager or CEO in a business
meeting?

One of the typical negative impacts is where you meet a group of

youths seated around a coffee table but not talking to each other;
all are glued to their cell or smartphone screens.

The advantage of mobile phones is:

Mobile phones technology made and still makes the world a small
village. With one of them in your pocket, as long as it is on, you can
connect with friends, family or even make new friends around the
globe. Thanks to calling ability, texting, video calls, chats, and the
event full social media, you will

From the most known Nokia Snake game to the newest fun games, it
is almost impossible to get bored while you have a mobile phone in
your pocket. Additionally, kids have the opportunity to enjoy
cartoons and games on these mobile devices.

. When traveling or going for a hike, your mobile phone offers

entertainment and company. But think of it as a safety gadget

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b. Landline Phone
The advantage of using a landline phone is it provides security in an
emergency with reliable 911 communications. Gives you superior
sound quality and clarity. Works even during an electrical outage.
Eliminates need to charge batteries. The disadvantage is You have to
stick to a specific location for using a landline phone, and you cannot
roam around. If you are out of the house, you cannot use it. If you
don't have an extension, you cannot attend the call from another
room. These phones are not portable, due to which you can face
privacy issues as well.
c. E-mail
The advantage of email is emails are delivered extremely fast when
compared to traditional post. Emails can be sent 24 hours a day, 365
days a year. The disadvantage is the recipient needs access to the
internet to receive email. Viruses are easily spread
via email attachments (most email providers scan emails for viruses
on your behalf).
d. Interactive website
The advantage of interactive website is The Benefits an Interactive
Website Design Offers Your Business. As a small business leader,
you strive to fill every interaction with the highest level of customer
care. ... An interactive website design allows you to interact and
automate each visitor's experience. One main disadvantage can be
the negative response from the customers or users which is being
displayed in front of the world that can create a negative impact on
new user which may not be good for the business. Process of
making interactive website is costly, complicated and time taking.

9. Name four examples of information ‘maintenance’ (1.6)

 name, date of birth, age, sex and address.
 current contact details of family, guardian etc.
 bank details.
 medical history or records.

10. Outline the advantages and disadvantages of email as a means of

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communication. (1.4)

The Advantages of Email for Internal Communications

1. Email is a free tool. Once you are online, there is no further expense that
you need to spend on in order to send and receive messages.

2. Email is quick. Once you have finished composing a message, sending it is as

simple as clicking a button. Email, especially if an email system is integrated
into the network, is sent, delivered and read almost immediately.

3. Email is simple. It is easy to use. Once your account is set up, composing,
sending and receiving messages is simple. Also, email allows for the easy
and quick access of information and contacts.

4. Email allows for easy referencing. Messages that have been sent and
received can stored, and searched through safely and easily. It is a lot
easier to go through old email messages rather than old notes written on
paper.

The Disadvantages of Email for Internal Communications

1. Email could potentially cause information overload. Some messages may be

dismissed or left unread, especially if there are a lot coming in and the
network has not integrated some sort of email alert system into the
computers at work.

2. Email lacks a personal touch. While some things are better off sent as
written and typed messages, some things should be verbally relayed or
written by hand in a note or letter.

3. Email can be disruptive. Going through each email can be disruptive to work
as it does require a bit of time. This disruption is decreased through the
utilization of an email alert system.

4. Email cannot be ignored for a long time. The thing with email is that it
needs constant maintenance. If you ignore it, more and more messages will
enter your inbox until it gets to the point that your inbox is no longer
manageable.

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11. Explain in brief about the Questionnaires as a means for information

collection. What are the key considerations you need to take into account

while designing them? (2.2)

A questionnaire is a research instrument consisting of a series of questions

for the purpose of gathering information from respondents.
Questionnaires can be thought of as a kind of written interview. They can
be carried out face to face, by telephone, computer or post.

Questionnaires provide a relatively cheap, quick and efficient way of

obtaining large amounts of information from a large sample of people.

Following are the key considerations:

 Decide what information is required.

 Make a rough listing of the questions.
 Refine the question phrasing.
 Develop the response format.
 Finalise the layout of the questionnaire

12. You are about to launch a new brand of juice to the market in your local

area. You want to survey the customer’s demand before you introduce the

product. Develop a survey questionnaire for this purpose. (2.3)

Case Study

Your supervisor wants you to design a survey requesting certain details

about customers and their friends to add to a direct marketing mailing and

e-mailing list. Your supervisor agrees that you need to undertake some

research to ensure that you to do not breach the privacy Act. (2.1-2.5)

Task A See page 17 for the address to check to Privacy Act. In the following

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table, write down the main dos and don’ts relevant to designing the survey

questionnaire.

Allowed Not Allowed

write leading questions

set your goals before you start

use jargon

prioritize questions and limit the

length of your questionnaire

pilot test your questionnaire

Task B list questions you think balance the needs of the task and the

requirements of the Privacy Act.

 How does the privacy Act impact the role and responsibility?

 What is the purpose of the privacy principle?

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 What are the main features of the privacy legislation?

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