Stay Legacy Advisory Sdn Bhd Priority Projects – Malaysia

Integrated Farming, Wholesale & Retail Malls.

STAY
LEGACY
JUN 01
ADVISORY
SDN BHD
Priority 2022
Projects -
Malaysia
Integrated
Our proposed investment project in Integrated Farming, Wholesale &
Farming,
Retail could be categorized as trying to offer a gift to a person whom Wholesale
already has everything he needs and could afford anything else he desires.
Nevertheless, Stay Legacy Advisory Sdn. Bhd. could and should utilize the Distribution
various expertises of Service Industry Sectors to effectively and Centers &
successfully implement the Programs.
Retail Malls
Business Plan

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Idelogy: - YM Tunku Datuk Dr Ikhwan AlHaj
 Stay Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

STAY ADVISORY SDN BHD

PRIORITY PROJECTS - MALAYSIA

I NTRODUCTION

The Objective of this paper is to provide an overview for the

setting up of integrated farming, wholesale distribution
centers and retail outlets mall in Malaysia. Even though this
paper will make attempt to look at the various aspects of the
Implementation, by no means it is a complete one as
numerous studies by subject matter experts need to be
conducted in order to gauge the feel of the industry. This
concerted effort will be elaborated extensively and viewed as
the blueprint for Stay Legacy Advisory Sdn Bhd to undertake
the project. Nonetheless, the paper still covers some
fundamental areas that will serve as an initial platform for the
successful implementation of the project.
The following topic will be addressed in this paper and they
will serve as a framework.

 Corporate Mission
 Business Plan
 Business Operation
 Integrated Farming
 Wholesale & Retail Outlets Mall location
 Financial Projection

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 Stay Legacy Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

C ORPORATE V ISION

The corporate strategies encompass critical factors that will

establish the platform in molding the working culture of the
employees and the leadership style of the company. As such there
is a dire need for vision to be established to act as a guiding
principle in formulating strategies for the company. In this respect
the following vision is proposed:-

 To champion a new concept of wholesale distribution

centers and retail outlets Mall. – A ROYAL SUBSIDY
 Retail outlets Mall name & Wholesale Distribution Centers
name to be proposed is STAY HYPERMARKET MALL
 Integrated Farming name to be proposed is STAY
INTEGRATED FARMING CENTER.

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Idelogy: - YM Tunku Datuk Dr Ikhwan AlHaj
 Stay Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

C ORPORATE M ISSION

In order to materialize the vision stated above into reality, the

missions identified as follow:-

 To establish a new concept and approach to wholesale and

distribution centers nationwide.
 To establish communal facilities and social services along
with the set up.
 To aim at the nation’s millions of low income consumers
where goods are offered at lower price that more
comprehensively stocked modern hypermarkets this swiftly
changing shopping behavior to low income consumers.
 To create entrepreneurs by providing suitable platforms to
make their produce and participate in the industry.
 To become world class in wholesale & retailing industry by
producing and selling high quality own branded consumable
products.
 To become an establish Halal Hub supplier of consumable
products all over the world.
 To pioneer e-shopping via internet and SMS by delivering
orders to homes.

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 Stay Legacy Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

O BJECTIVES

 To help boost small and medium industries and give

employment to family members by opening opportunities to
Alummi Global Talents Advantage Sdn Bhd members.
 To guide and train interested in running and managing retail
outlets and wholesale.
 To operate reasonably profitable ventures based on win-win
system- not overcharge consumers and making high profits.
 To give benefit to nationality, both in urban and rural areas:
o Easy access and convenient
o Affordable Price products
o Discount 30% Royal Subsidy
 To provide social amenities and facilities for public in the set
up:
o Educational Centers - GTA
o Communal Hall
o Sports and Recreational Outlets
o Eatery meeting points
 To develop and cultivate idle land, in line with Malaysian
National Policy on agriculture for self-sufficiency by
encouraging alumni Global Talents Advantage Members to
participate – farming (chilly, vegetable, rice), livestock
(chicken, fish, cattle), cooking oil, etc.
 To open avenues to market local produce nationwide.
 To achieve national presence by producing high quality
consumable products at par with the market at reasonable
price.
 To achieve International recognition as supplier of Halal Hub
products
 To involve in real estate ownership and development.

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Idelogy: - YM Tunku Datuk Dr Ikhwan AlHaj
 Stay Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

C ORE V ALUES

 Upholds the five pillars of knowledge, loyalty, cleanliness,

charity, prosperity.
 Accountability and responsibility
o We will be responsible and accountable, and to make
decisions within the scope of our role.
 Integrity
o We will be open, honest and reliable in everything we
do, achieving and maintaining the highest levels of
professional service to our members and each other.
 Teamwork
o We must all work together to reach our fullest
potential and achieve a goal greater than any
individual goal
 Patience
o Steadfast
o Consistence
o Perseverance
o Believe

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 Stay Legacy Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

B USINESS P LAN

To begin with the Business plan proposed in this paper is focusing

on setting up a business venture in Retailing Industry. Since the
nature of this project is extensive, the different phase of
implementation can only be identified after taking into consideration
the short, middle and long term aspects of the business. The
implementation of the project is hereby proposed in stages. Further
studies by subject matter experts / consultants need to be carried
out to look into the feasibility of what is being proposed here.

T YPES OF BUSINESS MOD EL

To get a clear direction, the type of business should be clearly

identified first:

 Wholesale Distribution Centers

 Retail Outlets Mall & High Class Restaurants (CMI House
Café)
 Logistic Service (SLA Express)

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Idelogy: - YM Tunku Datuk Dr Ikhwan AlHaj
 Stay Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

P ROJECT CONCEPT AND C OMPOSITION

Wholesale Distribution Centers & Retail Outlets Mall

 Stay Legacy Advisory have proposed a project concept as

wholesale distribution centers. The concept was proposed
with equipments and facilities in order to make the project
more attractive to wholesale industries.

In summary the development of the proposed project shall consists

of the following:-

 WHOLESALE FACILITIES

o Lift ( capacity )
o Wholesale management and administration buildings,
o Syncro-lifts with Cargo Transfers facilities,
o Supporting Workshop
o Fabrication Storage
o Dry Food & Preserved Storage
o Hardware Storage
o Frozen Storage
o Engineering & Outfitting Workshops
o Hangar
o Uncovered bay
o Warehouse
o Offices/Commercial Areas
o Training Area
o Accommodation for labour areas
o Open Storage Areas
o Larger Parking (Transportation)
o Large Customer Parking
o Helipads
o Sport Center (Gymnasium, etc)
o 3 storey office cum wholesale.
o Land Area 10 acres or more
o 10 Loading bay
o 2500 car parks
o 50 Lorry bay

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 Stay Legacy Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

 RETAIL OUTLETS FACILITIES

o Trolleys, Baskets, etc

o 5 lot buildings with 3 floor
o 2 lot Restaurants

W HOLESALE D ISTRIBUTION C ENTERS

 A wholesale distribution centers (WDC) is large building

where goods are stored, repackaging, catalogued, shipped,
or received. The principal operation of the place is receiving,
getting in new products, and shipping out products already
stored. It keeps the inventory of what products are presently
in the wholesale, what has been shipped and what has been
received. Consumers may also be able to purchase things at
reduced price.
 Sale of goods, generally in large quantity, to a retailer for
resale purpose.
o Example: Wholesale buys goods in bulk quantities
from either manufactures or importers, and then sells
in smaller quantity to retail stores.
 Cash and carry wholesale markets require membership and
purchase by the unbroken carton or case (bulk) with its own
customer perking facilities.

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Idelogy: - YM Tunku Datuk Dr Ikhwan AlHaj
 Stay Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

R ETAIL O UTLETS

 Retail outlets (RO) are a shop which combines and a

department store. The result is a gigantic retail facility which
carries an enormous range of products under one roof,
including full lines of fresh groceries and apparel. A
consumer can ideally satisfy all of his routine weekly
shopping needs in one trip. The convenience of open space,
self service, large than usual choice of goods and
competitive prices. The merchandise is consumable and non
consumable food – dry and preserved, frozen foods, fresh
fish, meats, fruits and vegetables, clothing, hardware,
furniture, etc.
 Retail outlets also have other services like post office, fitness
center, training center, High Class Restaurants, etc.
 Customer usually shop by putting their products into
shopping carts (trolleys) or basket (self-service) and pay for
the products at the checkout. It is larger in size and has a
wider selection than a traditional grocery store.

P ROPOSED L OCATION

In order to serve nationality across the nation and enjoy the benefit
of the low price quality products offered, the number of business
centers built will be determined by the demography of particular
location. This is done by taking into account the country based
upon the population density.

Wholesale Distributer Centers & Retail Outlets Mall:

1) Johor & South Pahang

2) Kelantan, Terengganu & North Pahang
3) Kedah, Penang, Perlis, North & Center Perak
4) South Perak, Center Pahang, Selangor & Kuala Lumpur

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 Stay Legacy Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

5) Negeri Sembilan & Melaka

6) Sarawak
7) Sabah

S ETTING UP T HE B USINESS S ITE

A number of factors have to be studied carefully when choosing a

location to set up the business center. Although there can be many
criteria, the factors below are good enough guidelines on the choice
of location.

 Population – High population density where people have to

get supplies of all sorts at a just one stop center in one place
under one roof.
 Competition – Studying other competitors to see if the local
market can support another operation.
 Traffic – High volumes of pedestrian and vehicle traffic
passing by the area where people can stop easily for
impulse purchases.
 Surrounding Area – Checking the area’s future development
plans and projected growth rates.
 Community Centers – Near schools, parks, sporting facilities
and other businesses to capture on the high customer traffic.

O PTIONS

Stay Legacy Advisory has three (3) options:

 Purchase a piece of land and construct a building on it

 Buy empty readymade buildings
 Buy over shopping complexes and hypermarket center on
sale.

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Idelogy: - YM Tunku Datuk Dr Ikhwan AlHaj
 Stay Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

F ORMING T HE M ANAGEMENT AND W ORKING T EAM

To ensure the smooth running of this mega project a management

team has to be set up. This chapter proposes some guidelines on
what to do. To begin, the person in charge of the daily running of
the market and all the chain of Business Outlets needs to be
competent as a leader and as a manager of resources.

The Chief Executive Officer is a major contributory factor to the

potential success of the business and selection of the best possible
candidate should be given very careful consideration. The person in
charge must:-

 Be an experienced manager who can command respect

form staff, traders and customers
 Be firm and fair in their management style
 Be able to represent the interest of the wholesale and the
municipality be financially competent
 Uphold the values of the market philosophy
 Report to the markets Board of Director on operational
issues, providing them with progress reports and
implementing their decisions and recommendations.

Once the Chief Executive Officer has been appointed, he can then
appoint his own management team that will initially consists of
following portfolios.

 Hyper mall Management

 Farming Management
 Outlet Management
 Operation & Logistic
 Internet & Technology

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 Stay Legacy Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

H IRING OF C ONSULTANTS

Hiring the right consultant to set up the organization is very crucial

so that issue below can be looked into seriously commencing the
project:

 Market Discipline
 Contracts
 Wholesale Trader Association

S ETTING UP THE OPERATION

Generally all business models will have the following office set up.
Just to get the first glimpse of the structure, below are the basic
staffing levels and departments.

 Planning & Management

o Office & Staff Management
o Management Team
o Meeting & Minutes
 Sales & Marketing
o Market Needs
o Suppliers
o Manufacturers
o Product
o Marketing Campaign
o Publicity & Media Exposure
o Expanding Distribution Channels
o Market Research & Trends
 Operation & Logistics
o Orders & Invoicing
o Selling & Leasing Equipment
o Managing shipping & Receiving activities
 Transportation
o Fleet Management
o Licensing

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Idelogy: - YM Tunku Datuk Dr Ikhwan AlHaj
 Stay Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

 Information & Technology

 Consultants & Contractors
 Credit & Collection
o Delinquent accounts
o Credits to customers

R ETAIL O UTLETS O PERATIONS

Form the input given above, the proposed business model drawn is
based on following inters relationship in every outlet:

 Inventory
 Products
 Pricing
 Marketing & Promotion
 Suppliers
 Distribution
 Transportation
 Customer Service
 Security

P RODUCTS

As far as products are concerned, the initial focus of the wholesale

centers and retail outlets are in three categories highlighted below.
However, as time progresses, there may others that will be
included to expend the business.

Consumable and non-consumable:

 Agriculture & foods

 Automobile spare parts apparel & Accessories
 Art & Crafts
 Auto parts & Accessories
 Bag, Cases & boxes
 Chemicals
 Computer Products

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 Stay Legacy Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

 Construction & Decoration

 Consumer Electronics
 Electrical & Electronics
 Furniture & Furnishing
 Health & Medicine
 Light Industry & Daily use
 Light & Lighting
 Machinery
 Metallurgy, mineral & energy
 Office supplies
 Security & Protection
 Servicing
 Sporting Goods & Recreation
 Textile
 Tools & Hardware
 Toys
 Transportation

P RICING

Price should allow for sufficient gross profit to cover overhead

expenses and reasonable net profit. There is two pricing methods
markups (based on cost) or margin (based on selling price). The
price will be kept to a level that is affordable to lower income groups
as that is our main target. In general, the price structure will the
lowest compared to other competitors in the same industry. SLA
will also look at the possibility of having a common price
mechanism for all its center and outlets to maintain standardization.
However, an extensive research needs to be done to have a good
and thorough understanding on pricing.

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Idelogy: - YM Tunku Datuk Dr Ikhwan AlHaj
 Stay Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

M ARKETING AND P ROMOTIONS

Marketing such as awareness campaigns through printed and

electronic media, among others, will be implemented. As such the
advertising and promotion aspect will be given a priority as to entice
the public to the business centers and outlets. The promotion
efforts will also be aligned to the different implementation stages of
the project to its ensuring effectiveness. Again, this is an area
where experts have to be engaged for better implementation.

S UPPLIERS

Getting a wide range of products from local and international

suppliers is very crucial in the business. Suppliers are those that
provide products, services and information that adds the
merchandise is to fulfill customers’ needs. The primary objective of
supply chain management is to fulfill customer demands through
the most efficient use of resources, including distribution capacity,
inventory and labor. Various aspect of optimizing the supply chain
include leasing with suppliers to eliminate bottlenecks,
implementing techniques to optimize manufacturing flow and using
location / allocation, vehicle routing analysis, dynamic programming
and, of course, traditional logistic optimization to maximize the
efficiency of the distribution side.

D ISTRIBUTION

Distribution (or placement) is one of the four aspects of marketing.

A distributor is the middlemen between the manufacturer and
retailer. After a product is manufactured, it may be warehoused or
shipped to the next echelon in the supply chain, typically a
distributor, retailer or consumer. SLA will have all in house
manpower to do this task as a huge organization without having to
outsource.

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 Stay Legacy Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

L OGISTICS

Distribution channels may not be restricted to physical product

alone. They may be just as important for moving a service from the
wholesale to all the retail outlets in every state and region in the
country. Therefore a fleet of Lories, trucks, pick up, vans, and
helicopter are required to do this job. SLA will invest in purchasing
these vehicles to ensure the smooth running of all business
operations. It is an area that needs special attention.

C USTOMER S ERVICE

Retail Outlets offer quick and friendly services, handy locations, a

variety of merchandise, and extended hours of operation with
ample space to shop around and park their cars. A consultant has
to be engage to look into the layout and interior decoration to a
attract customer to make purchases. Some area to look into are like
attractive design the store’s layout, strategic space for products that
can easily sell the most where customers can see and reach them.
Placing product with the highest profit margins at eye level will also
give tremendous impact on services and convenience. Placing high
demand products such as bread and milk at the back of the store to
increase traffic is something should be emphasized as well. This
encourages impulse purchases which can make up to 70% of sales
through experience in running own convenient store years ago.

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Idelogy: - YM Tunku Datuk Dr Ikhwan AlHaj
 Stay Advisory Sdn Bhd Priority Projects – Malaysia
Integrated Farming, Wholesale & Retail Malls.

S ECURITY

Employees have to be screened carefully. All reference and work

histories of all employees have to be checked thoroughly.
Employee dishonesty can include cash register shortages,
unauthorized discounts, pilferage, and the distribution of
merchandise to friends. Shoplifting is another area to look into
seriously. Warning sign have to be posted. CCTV to view all aisles
installed and small items kept near the cashier. Some staff has to
be trained to watch for and apprehend shoplifters and the
procedures in the event of robbery.

P HASE O NE P ROJECT W HOLESALE & R ETAIL

O UTLETS .

Zone Wholesale & Hyper mall:

1. Looking 10 acres land or more proposes to buy.

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