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Understanding Supply
By Steven A. Melnyk, David J. Closs, Stanley E. Griffis, Christopher W. Zobel, and John R. Macdonald
W
hen Boeing announced plans to factory in Everett, Wash. for final assembly. While
assemble the 787 Dreamliner the approach was intended to create a leaner manu-
in late 2003, it introduced a facturing process, development of the new aircraft
new concept to the assembly of was beset by numerous supply chain related disrup-
a commercial aircraft. Instead tions—events that interrupt the flow of products and
of building the plane from the information between raw materials, production, and
ground up, subcontractors from around the globe the end customer.
would deliver completed subassemblies to Boeing’s One of those disruptions occurred just last January
Steven A. Melnyk is a professor of Operations and Supply Chain Management in the Department of Supply Chain
Management, Michigan State University. He can be reached at melnyk@msu.edu. For more information, broad.msu.
edu/facultystaff/melnyk.
David J. Closs is the John H. McConnell Chaired Professor of Business Administration in the Department of Supply
Chain Management at Michigan State. He can be reached at closs@broad.msu.edu. For more information, visit
broad.msu.edu/facultystaff/closs.
Stanley E. Griffis is an Associate Professor in the Department of Supply Chain Management at
Michigan State University. He can be reached at griffis@broad.msu.edu. For more information,
visit http://broad.msu.edu/facultystaff/griffis.
Christopher W. Zobel is the R.B. Pamplin Professor of Business Information Technology at Virginia
Tech. He can be reached at czobel@vt.edu. For more information, visit www.czobel.bit.vt.edu.
John R. Macdonald is Assistant Professor of Supply Chain Management at Michigan State
University. He can be reached at johnmac@msu.edu.
2013, when the Dreamliner was grounded by the FAA defined and sub-
due to overheating of its new lithium-ion battery. As a ject to a great deal
result, Boeing needed to slow production of this innova- of confusion.
tive aircraft until it determined the source of the over- While many con-
heating—a source that appeared to lie within in its supply sultants, researchers,
chain, according to news reports. The question for Boeing and managers agree on
was how quickly it could identify the source of the over- the importance of supply
heating and recover from the disruption. chain resilience, there is less
At bottom, that was a question of how resilient the agreement on what it is, how it
Dreamliner supply chain was. Boeing is not alone. In operates, and how and where to
today’s increasingly dynamic and turbulent world, one invest to mitigate risk and recover
where the supply chain plays an increasingly more impor- from disruptions—to shape and
tant role, numerous events occur each day that threaten influence resiliency. This article
to disrupt operations and jeopardize the ability to perform draws on the expertise of the authors,
effectively and efficiently. These events include natural prior research, anecdotes, and recent events
and man-made disasters such as equipment failures, fires, to define and further explore this concept.
labor disputes, supplier defaults, political instability, and Specifically, we propose that resilience hap-
terrorist attacks. Each can have devastating effects on a pens by design and not by accident. The resil-
firm. Such disruptions reinforce the insights that not only ient supply chain requires two critical capacities : the
can supply chain disruptions affect opera- capacity for resistance and the capacity for recovery.
tions; they often result in financial dam- The first, resistance, defines the supply chain’s ability to
age well beyond the immediate opera- delay a disruption and reduce the impact once the dis-
tional impacts. ruption occurs. The second, recovery, defines the supply
One approach to dealing with chain’s ability to recover from a disruption.
disruptions is the development The remainder of the article identifies and discusses
of supply chain systems that are the tradeoffs between these two resilience capacities,
resilient. However, this notion how each responds to issues of supply chain uncer-
of resilience, which is at the tainty and risk, and investments that firms can make to
heart of so much of our current enhance supply chain resilience capabilities. The con-
thinking about supply chain risk clusion: Resilience is a capability that must fit the spe-
and management, is often not well- cific needs of each firm.
Supply Chain Resilience Defined time, from the moment that the disruption originates
The concept of resilience traces its roots back to the work somewhere in the system (at time TD) until the system
of C.S. Holling, an ecologist who first noted the charac- has returned to some form of steady-state (TR).
teristics of a resilient ecological system in 1973. Since In this illustration, we can identify the four stages of
then, the notion of resilience has been applied to fields as resilience, which are avoidance, containment, stabiliza-
diverse as psychology, systems thinking, disaster manage- tion, and return. Exhibit 1 also defines the sequence of
ment, and more recently, supply chain management. events, or time series signature, in a disruption as well
For some, resilience is a reactive capability that as the typical system response for a typical disruption.
occurs after a disruption or shock has taken place. Those would include inventory levels, cash flow, and
Others see resilience as more proactive efforts toward asset availability to name just a few.
helping the firm prepare for a disruption. In light of Two variables are central to understanding this illus-
these divergent observations, it is not surprising that tration, T and R. T denotes the time at which a spe-
there is confusion surrounding this key concept. cific event occurs while R denotes the relative impact
To the authors, supply chain resilience is “the ability of the event as measured in terms of dollars, units lost,
of a supply chain to both resist disruptions and recover change in fill rate, or some other metric that is important
operational capability after disruptions occur.“ As men- to a firm’s performance. Taken together, time (T) and
tioned above, viewed from this perspective, resilience response (R) are important because they define inflec-
consists of two critical but complementary system com- tion points in the time series signature where a change
ponents: the capacity for resistance and the capacity for in state can be observed.
recovery. Let’s look more closely at those elements: The differences between the variance events listed in
• Resistance capacity is the ability of a system to min- Exhibit 1 identify traits of interest to management. For
imize the impact of a disruption by evading it entirely example, TO-TD, or the gap between the moment at
(avoidance) or by minimizing the time between disrup- which the disruption took place (TD) and the moment
tion onset and the start of recovery from that disruption that that disruption began to affect the firm (TO), tells
(containment). management how long it will take for the firm’s perfor-
• Recovery capacity is the ability of a system to return mance to be impacted; this time interval also identifies
to functionality once a disruption has occurred. The pro- the maximum amount of early warning that the firm can
cess of system recovery is characterized by a (hopefully count on to begin taking action to minimize the negative
brief) stabilization phase after which a return to a steady effects of the disruption.
state of performance can be pursued. The final achieved When supply chain disruptions and their traits are
steady-state performance may or may not reacquire orig- observed, it is interesting to compare how the policies
inal performance levels, and is dependent on many dis- and strategies used by the firm can affect the various
ruption and competitor factors. events identified in Exhibit 1 and Exhibit 2 in terms of
Exhibit 1 portrays the impact of a disruption over both time and impact.
Once recovery is complete, firms often reflect upon
EXHIBIT 1
their experience to document appropriate lessons and
Time Series Display of Supply Chain Resilience Factors identify system refinements to reduce future risks. This
completes a supply chain resilience cycle of: Avoidance
Conttainment
m n ➝ Containment ➝ Stabilization ➝ Return ➝ Review ➝
Avoidance
n Return
Avoidance.
RR
R
and suppliers in the area, GM experienced limited dis- While the “fragile” position is clearly undesirable and
ruptions to the flow of materials because it was able to the “hardy” position the brass ring, the existence of the
resist the onset of problems better than its competitors. “middle” positions requires acknowledgement that firms
When disruptions became unavoidable, GM was robust may reside there for two reasons.
enough to quickly work through them and recover. • First, there may be limited resources with which to
Somewhere between fragile and hardy there exists invest in both capabilities.
two middle positions. Supply chains that are character- • Second, there may be limited control over the envi-
ized by an ability to adequately minimize disruptions, but ronment in which a supply chain operates.
an insufficient ability to quickly recover, are ”resistant The different manifestations of this lack of control in
but sluggish.” These supply chains exhibit high levels of a supply chain require firms to consider the notions of
resistance, but if the system is ultimately disrupted, the supply chain resilience, risk, and uncertainty.
supply chain impacts are negative. These supply chains
are like a heavyweight boxer who is able to take signifi- Supply Chain Resilience, Risk,
cant attacks, but who is knocked down for a significant and Uncertainty
amount of time if pushed too far. The distinctions between supply chain resilience, risk, and
The use of the term “sluggish” in this case does not uncertainty are often blurred and unclear. Unfortunately
imply ineptitude or lack of desire to restore operation, this issue is exacerbated by the fact that some use risk and
but rather insufficient capability to do so. This may arise, uncertainty interchangeably, implying that these two con-
for example, from lack of recovery training as resources cepts are the same. Yet, this is not the case. While linked,
are focused toward resistance instead. The chemical they are separate and distinct concepts.
industry is a case in point. Although these firms devel- Risk exists so firms have to deal with the possibili-
ties of encountering situations
The full avoidance of a supply chain that can adversely affect them.
However, not all future events are
disruption is an admirable goal. However, equally unknown. Past experience
accidents and disruptions will still occur. For that offers some insight regarding what
events could occur, the probabil-
reason, firms need to develop the ability to deal ity of occurrence, and the impact.
directly with events that are unavoidable. Firms can predict the likelihood of
these events over a set time period
op relatively strong defenses to help them determine how to potentially react when
against a disruption, if a spill they occur. Events with a greater likelihood and signifi-
or other event occurs it may cant potential impact require greater preparation.
lead to serious consequences In contrast, uncertainty considers unpredictable
that built-in recovery capabil- events. Typically, these are events that have not been
ities might not be sufficient previously encountered. Alternatively, they are events
to address quickly due to the nature of such spills. where the type of event falls outside of past experience.
The other middle position is characterized by sup- To understand the differences, consider what happened
ply chains that exhibit low resistance to disruptive at the Fukushima Daiichi nuclear plant following the
events, but quickly overcome their impact. These supply Tohoku earthquake and tsunami.
chains are termed “vulnerable but responsive.” Similar to This represented the largest nuclear disaster since
an electrical fuse in a building, these are easily knocked the meltdown of the reactor in Chernobyl in 1986. It
offline, but they have the capacity to quickly recover. caused the evacuation of 100,000 people from their
An example of such a supply chain might be that of the homes. When 11 of Japan’s 50 nuclear reactors closed
clothing manufacturer/retailer Zara. The fashion indus- immediately following the earthquake, the capacity to
try is routinely beset by both supply and demand disrup- produce electricity was reduced by some 40 percent. In
tions, but Zara (as well as some other manufacturers) has addition, key air and seaports shut down, affecting the
invested heavily in flexible manufacturing so that it can global supply of semiconductor equipment and materi-
respond quickly to such changes. Recognizing that these als for consumer electronics, as well as parts sourced in
demand disruptions are the nature of its market, Zara Japan for the wings, landing gear, and other major sys-
has invested in responsive systems to facilitate recovery. tems for Boeing’s 787 Dreamliner.
EXHIBIT 5
foresee such a large tsunami
Eight Categories of Resilience Oriented Investments hitting the plant.
You could argue that what
Investment Strategies Investment Strategies Summarized Examples of Investments
Fukushima Daiichi needed
1 Investing in the ability of the firm to identify • Improved Information Technology was a system that was ideally
potential problems in the supply chain as or Information Sharing
Discovery
close to the event occurrence as possible.
hardy but at a minimum was
• Early Warning by Supply Chain Partners
• Forecasting vulnerable but responsive.
• Demand Sensing Instead, what they had was
• Monitoring of Performance in the
Supply Chain a system that was resistant
but sluggish. The notion of a
2 Investments in improving the quantity, • Improved Information Technology resistant but sluggish supply
Information speed, and quality of information flowing • Effective Communication
within the supply chain. • Information Visibility chain and a vulnerable but
responsive supply chain may
3 Designing and implementing supply chains • Supply Base Management (Strategies also be considered in this
Supply Chain Design that can be configured and reconfigured for Better Managing Suppliers at the
quickly in response to environmental changes. Major, Minor, and Scouting Levels) context of supply chain risk
• Supply Base Configuration
and supply chain uncertainty.
• Choosing Flexible Supply Chain Partners
Under conditions of uncer-
4 Creation of excess cushions in the form • Human Resources – Capacity tainty, such as in the fashion
Buffers of inventory, capacity, or lead times. • Human Resources – Capability/Experience
• Inventory
industry, the best approach
• Operating Flexibility to building resilience may be
• Excess Operating Capacity to invest in the capacity to
• Redundancy
• Excess/Safety Lead Time recover from an unpredictable
disruption. On the other hand,
5 Changing either flows or product specifi- • Transportation Alternatives
faced with the known risk of
Operating Flexibility cations in response to supply chain problems. • Variable Bills of Material
a chemical spill, the chemi-
6 Protecting the system from supply chain • Firewalls cal industry’s policy of avoid-
Security shocks in the form of theft, damage, or • Quarantine
counterfeiting. • Strengthened Physical Systems
ing such disruptions is more
appropriate, especially given
7 Designing contingency plans for possible • Planning for Contingencies the extent of the damage that
Preparedness supply chain shocks and testing of plans so • Training/Rehearsing
that the various groups know what they must • Risk Assessment
would otherwise result.
do and what their specific responsibilities are. • Insurance By differentiating between
risk and uncertainty, we can
8 Applying investments in other areas that can • Marketing Position/Brand Equity
Indirect Investments be drawn on by the firm when a shock occurs. • Supply Chain Capital
uncover an important rule of
Typically, these investments create goodwill • Relationships with Suppliers thumb for resilience: When
or a willingness to let the firm address its • Relationships with Customers
supply chain problems. faced primarily by risk, it makes
• Supplier Loyalty
• Customer Loyalty sense to invest in improving
• Support for Innovation resistance; when dealing with
• Support for Dynamic Partnering
• Revenue Management
uncertainty, it is more appropri-
ate to invest in improving recov-
Source: Michigan State University ery capabilities.
Yet, in studying the events that took place at Investing in Supply Chain Resilience
Fukushima, one can see the interplay of risk and uncer- Resilience can be more properly regarded as a derived
tainty. When the plant was first built in the 1960s, the system property. That is, it is the result of the invest-
expected maximum height of a tsunami was 5 meters ments a firm makes over time, not a ‘free’ benefit of
(16.4 feet); the seawall built at the plant to resist this existence. Moreover, it can be generated through many
potential risk event was 5.7 meters (19 feet). The tsu- different types of investments. These are summarized in
nami-generated wave that hit the plant was 13 to 15 Exhibit 5.
meters (43 to 49 feet) in height. This event reflects the Some of these investments, such as inventory and
uncertainty that is always present. While plans were capacity buffers, are direct investments. Investments in
made to resist a tsunami wave, the planners did not safety stock or increased lead-times buffer the system
I n August 2011, Proctor & Gamble announced the introduction of the Tide Pod. This fusion about supply chain resil-
was an innovative detergent delivery system combining a detergent, stain remov- ience, it really comes down to
er, and brightener into one easy-to-use pod. The product was intended to increase two separate but interrelated ele-
demand in what had become a mature market. Unfortunately, P&G had to delay the ments: resistance and recovery.
actual market entry date until early 2012 due to production challenges that limited Further, where your firm chooses
how much product would be available at retail outlets to support a broad product to invest in building resilience is
launch. The breakdown gave P&G’s competitors in the home laundry market seg- really a function of whether you
ment an advanced warning of P&G’s intent and a chance to seize market share in the are faced by uncertainty (in which
more profitable one-dose, convenience market segment. case you invest in recovery) or risk
Still, P&G was able to correct the original supply chain problems and recover (which justifies the investment in
from these disruptions. By December 2012, P&G was projecting first year retail sales resistance).
totaling $500 million for the pods. Given that most new products are considered a Managers can make those
success if they achieve $50 million in sales, this turnaround is significant. Moreover, investments in supply chain resil-
because of production constrained product scarcity, P&G has offered no promo- ience through multiple venues in
tions or discounts on the sales of this premium-priced product. ways that are both appropriate to
One reason for P&G’s ultimate success, despite their supply chain challenges, the risks a firm wants to mitigate
can be found in the indirect investments that P&G has made in brand equity and and that make sense to the parties
customer loyalty. involved. The result is that resil-
In other words, Tide brand loyal customers trusted the Tide brand, and despite ience is now becoming a supply
market entry by competitors’ all-in-one detergent products, P&G’s customers were chain property that supply chain
willing to wait until P&G resolved their supply chain problems and brought their managers can shape and influence.
product to market. That happens by design and is no
longer a happy accident. jjj