2023

Health
Holiday
and Observances

InsightMG.com
 2023
JANUARY
S M T W T F S

1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Birth Defects Prevention Month (National) • 15–21 Healthy Weight Week
• Blood Donor Month (National) • 22-28 National CRNA Week
• Cervical Health Awareness Month • 23-27 Medical Group Practice Week
• Glaucoma Awareness Month
• Radon Awareness Month
• Thyroid Awareness Month

RECOGNITION DAYS | EVENTS

• 1 New Year’s Day
• 3 Festival of Sleep Day
• 4 National Trivia Day
• 8 Winter Skin Relief Day
• 9 Law Enforcement
Appreciation Day
• 9 Clean Your Desk Day
• 12 National Pharmacist Day
• 14 Dress Up Your Pet Day
• 16 Martin Luther King Jr. Day
• 16 National Without a Scalpel Day
• 19 National Popcorn Day
• 19 Women's Healthy Weight Day
• 22 Celebration of Life Day
• 25 IV Nurse Day
• 31 National Backward Day

PATIENTS RELY ON DIGITAL RESOURCES 2.2 TIMES MORE THAN

REFERRALS WHEN CHOOSING A HEALTHCARE PROVIDER.
Recently, there’s been a 53.7% increase in the usage of
healthcare review sites (e.g., Healthgrades and Vitals).
Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
 2023
FEBUARY
S M T W T F S

1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Recreational Therapy Month • 7-13 PeriAnesthesia Nurse Awareness Week
• Senior Independence Month • 7-13 Children's Mental Health Awareness Week
• Black History Month • 7-14 Congenital Heart Defect Awareness Week
• Children’s Dental Health Month • 12-18 Cardiac Rehabilitation Week
• Age-Related Macular Degeneration • 14-20 Cardiovascular Professionals Week
• National Cancer Prevention • 20-26 National Eating Disorder Awareness Week
• Kids ENT Health Month
• American Heart Month

RECOGNITION DAYS | EVENTS

• 2 Groundhog Day
• 3 National Women Physicians Day
• 3 National Wear Red Day
(Heart Disease and Stroke in Women)
• 4 World Cancer Day
• 11 World Day of the Sick
• 12 National Pizza Day
• 14 Valentine's Day
• 14 Organ Donor Day
• 15 Clean Out Your Computer Day
• 17 Random Acts of Kindness Day
• 17 Caregivers Day
• 18 Drink Wine Day
• 20 Love Your Pet Day
• 20 Presidents’ Day
• 22 Margarita Day
• 28 Rare Disease Day

A POSITIVE ONLINE REPUTATION IS THE #1 DETERMINANT

FACTOR IN CHOOSING ONE PROVIDER OVER ANOTHER.
When researching a practice’s online reputation, patients like
to see a 4.0 review rating or greater to consider that provider.
Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
 2023
MARCH
S M T W T F S

1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Women's History Month • 12-18 Patient Safety Awareness Week
• Athletic Training Month • 14-20 Health Care HR Week
• Brain Injury Awareness Month • 20-25 Pediatric Nurses Practitioner Week
• American Red Cross Month • 20-26 National Medical Group Practice Week
• MS Education and Awareness Month • 20- 26 National Drug & Alcohol Facts Week
• Colorectal Cancer Awareness Month
• National Kidney Month
• Workplace Eye Wellness Month

RECOGNITION DAYS | EVENTS

• 2 Dr. Seuss Day
• 3 Employee Appreciation Day
• 3 Dress in Blue Day (Colon Cancer)
• 6 Dentist’s Day
• 8 International Women’s Day
• 9 World Kidney Day
• 10 Women and Girls
(HIV/AIDS Awareness Day)
• 12 Daylight Savings Starts
• 13 Good Samaritan Day
• 14 Pi Day
• 17 St. Patrick’s Day
• 18 World Sleep Day
• 19 Certified Nurses Day
• 20 Spring Begins
• 21 World Down Syndrome Day
• 24 World Tuberculosis Day
• 26 Epilepsy Awareness Day
• 28 American Diabetes
Association Alert Day
• 30 National Doctors' Day
• 31 Transgender Day of Visibility

ON AVERAGE, PATIENTS READ 5½ REVIEWS WHEN

DECIDING WHETHER OR NOT TO BOOK WITH A DOCTOR.
The availability of positive reviews on sites like Healthgrades
and Vitals has won over 40% of patients.
Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
 2023
APRIL
S M T W T F S

1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Occupational Therapy Month • 3-9 Healthcare Access Personnel Week
• Autism Awareness Month • 3-9 Public Health Week
• Parkinson Awareness Month • 16-22 National Volunteer Week
• Foot Health Awareness Month • 18-24 Health Information Professionals Week
• Esophageal Cancer Awareness Month • 23-29 Infertility Awareness Week
• Head and Neck Cancer Awareness Month • 23-29 Medical Laboratory Professionals Week
• Stress Awareness Month
• Testicular Cancer Awareness Month

RECOGNITION DAYS | EVENTS

• 1 April Fools’ Day
• 2 World Autism Awareness Day
• 4 National Vitamin C Day
• 7 Good Friday
• 9 Easter Sunday
• 11 National Pet Day • 26 Administrative Professionals Day
• 16 National Healthcare Decisions Day • 27 Take Our Daughters & Sons to
• 18 National Tax Day Work Day
• 22 National Earth Day • 28 World Day For Safety & Health At
• 26 National Pretzel Day Work

PATIENTS VALUE AUTHENTIC AND INFORMATIVE REVIEWS

MORE SO THAN THE TOTAL VOLUME OF REVIEWS.
61% of patients say that poor-quality reviews discourage
them from choosing a provider.
Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
 2023
MAY
S M T W T F S

1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Asthma & Allergy Awareness Month • 6-12 Nurses Week
• Hepatitis Awareness Month • 7-13 Hospital Week
• Arthritis Awareness Month • 14-20 Women's Health Week
• Stroke Awareness Month • 21-27 Emergency Medical Services Week
• Skin Cancer Awareness Month
• Glaucoma Awareness Month
• ALS Awareness Month
• Better Hearing & Speech Month

RECOGNITION DAYS | EVENTS

• 1 National Infertility Survival Day
• 2 World Asthma Day
• 5 Cinco de Mayo
• 6 National Nurses Day
• 8 World Ovarian Cancer Day
• 8 Women's Check-Up Day
• 9 National Sleepover Day
• 10 National Receptionists’ Day
• 12 Provider Appreciation Day
• 12 National Fibromyalgia
Awareness Day
• 14 Mother’s Day
• 17 World Hypertension Day
• 20 Armed Forces Day
• 24 Emergency Medical Services
For Children Day
• 31 Senior Health and Fitness Day
• 31 National Save Your Hearing Day

RECENCY OF REVIEWS IS A CRITICAL FACTOR FOR PATIENTS

TO CHOOSE ONE PROVIDER OVER ANOTHER.
Over 57% of patients say that the date of a provider’s last
review is important to them - the more recent the better.
Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
 2023
JUNE
S M T W T F S

1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Cataract Awareness Month • 12-18 Men's Health Week
• Men’s Health Month Safety Month • 15-21 National Nursing Assistants Week
• Migraine and Headache Awareness Month • 19–23 Healthcare Risk Management Week
• LGBTQ Pride Month
• Scleroderma Awareness Month
• Vitiligo Awareness Month

RECOGNITION DAYS | EVENTS

• 1 National Heimlich • 13 National Call Your Doctor Day • 21 Summer Solstice
Maneuver Day • 14 World Blood Donor Day • 21 Selfie Day
• 2 Donut Day • 17 National Eat Your Vegetables Day • 23 Take Your Dog To Work Day
• 6 D-Day • 18 Father’s Day • 27 PTSD Awareness Day
• 6 National Eyewear Day • 19 Juneteenth • 30 Social Media Day
• 7 National Running Day • 19 National Martini Day

HIGH-QUALITY CUSTOMER SERVICE REMAINS THE TOP DRIVER

Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
OF 5-STAR REVIEWS.
Patients also cite factors like communication, appointment
booking, and a seamless registration process as key to
earning top marks.
 2023
JULY
S M T W T F S

1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• UV Safety Month • 17–21 Everybody Deserves a Massage Week
• Juvenile Arthritis Awareness Month
• International Sarcoma Awareness Month

RECOGNITION DAYS | EVENTS

• 1 National Creative Ice
Cream Flavors Day
• 4 Independence Day
• 6 National Fried Chicken Day
• 11 National 7-Eleven Day
• 15 Give Something Away Day
• 17 World Emoji Day
• 21 National Junk Food Day
• 24 National Tequila Day
• 27 Love Is Kind Day
• 27 National Intern Day
• 28 National System Administrator
Appreciation Day
• 30 National Friendship Day

A CONSUMER’S DEFINITION OF PATIENT EXPERIENCE IS NOT

LIMITED TO THE CLINICAL OR CARE SETTING.
Patients evaluate their overall satisfaction by considering
every touchpoint, including any online interactions.
Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
 2023
AUGUST
S M T W T F S

1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
MONTH-LONG OBSERVANCES
• Children’s Eye Health and Safety Month
• Breastfeeding Month
• Immunization Awareness Month
• Psoriasis Awareness Month
• Spinal Muscular Atrophy Awareness Month
• Neurosurgery Outreach Month

RECOGNITION DAYS | EVENTS

• 4 U.S. Coast Guard Day
• 4 International Beer Day
• 8 National CBD Day
• 10 National Lazy Day
• 12 National Middle Child Day
• 13 Left-Handers Day • 23 Health Unity Coordinator Day
• 15 National Relaxation Day • 26 Women's Equality Day
• 19 World Humanitarian Day • 26 National Dog Day
• 21 National Senior Citizen Day • 31 International Overdose Awareness Day

40% OF PATIENTS SAY THAT THE QUALITY AND ACCURACY OF

Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
ONLINE INFORMATION IS A KEY ELEMENT TO AWARDING A
5-STAR REVIEW.
This includes incomplete listings information or not enough
relevant information found online.
 2023
SEPTEMBER
S M T W T F S

1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Leukemia Awareness Month • 10-16 Nephrology Nurses Week
• Childhood Cancer Awareness Month • 10-16 Rheumatoid Arthritis Awareness Week
• Gynecologic Cancer Awareness Month • 18-22 National Rehabilitation Awareness Week
• Prostate Health Month • 18-22 Surgical Technologist Week
• Lymphoma Awareness Month • 18-22 Nursing Professional Development
• Alopecia Areata Awareness Month
• PAD Awareness Month

RECOGNITION DAYS | EVENTS

• 2 World Beard Day
• 2 International Bacon Day
• 4 Labor Day
• 8 National Pediatric Hematology
Oncology Nurses Day
• 8 Stand Up to Cancer Day
• 11 Patriot Day and National Day
of Service and Remembrance
• 13 National Celiac Disease
Awareness Day
• 15 Neonatal Nurses Day
• 18 National HIV/AIDS and
Aging Awareness Day
• 21 World Alzheimer's Day
• 26 National Voter Registration Day
• 29 World Heart Day

DIFFICULTY CONTACTING THE OFFICE IS THE BIGGEST REASON

PATIENTS WILL NOT BOOK AN APPOINTMENT.
63.1% of patients prefer digital appointment booking options
to scheduling over the phone.
Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
 2023
OCTOBER
S M T W T F S

1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Breast Cancer Awareness Month • 1-7 Mental Illness Awareness Week
• Chiropractic Care Month • 6-12 Physician Assistants Week
• Eczema Awareness Month • 9-13 Healthcare Security and Safety Week
• Pregnancy & Child Loss Month • 15-21 Healthcare Quality Week
• Physical Therapy Month • 15-21 Medical Assistants Recognition Week
• 15-21 International Infection Prevention Week

RECOGNITION DAYS | EVENTS

• 1 International Coffee Day
• 2 Child Health Day
• 14 World Hospice and Palliative
Care Day
• 10 World Mental Health Day
• 11 National Coming Out Day
• 12 World Arthritis Day
• 15 National Aesthetician Day
• 16 World Anaesthesia Day
• 17 National Pharmacy Technician Day
• 19 World Pediatric Bone and Joint Day
• 20 World Osteoporosis Day
• 20 National Mammography Day
• 24 United Nations Day
• 29 World Stroke Day
• 31 Halloween

THE DEMEANOR OF FRONT OFFICE STAFF IS MORE IMPORTANT

THAN BEDSIDE MANNER FOR 5-STAR REVIEWS.
59% of patients consider good communication before and
after the appointment as vital to their reviews.
Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
 2023
NOVEMBER
S M T W T F S

1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Alzheimer’s Awareness Month • 6-12 Medical Staff Services Awareness Week
• Diabetic Eye Disease Month • 7-12 Allied Health Professions Week
• Healthy Skin Month
• Lung Cancer Awareness Month
• Pancreatic Cancer Awareness Month

RECOGNITION DAYS | EVENTS

• 5 Daylight Savings Ends
• 8 World Radiography Day (X-ray Day)
• 11 Veterans Day
• 13 World Kindness Day
• 14 World Diabetes Day
• 17 World Prematurity Awareness Day • 23 Thanksgiving Day
• 18 Mickey Mouse's Birthday • 24 Black Friday
• 18 National Adoption Day • 27 Cyber Monday

BOOMERS ARE MORE RELIANT ON DOCTOR REFERRALS, BUT

Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
RATINGS AND REVIEWS ARE STILL A FACTOR IN THEIR
DECISIONS.
Among millennials and Gen Z, referrals rank below doctor and
hospital ratings and reviews.
 2023
DECEMBER
S M T W T F S

1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
MONTH-LONG OBSERVANCES WEEK-LONG OBSERVANCES
• Drunk and Drugged Driving Prevention Month • 3–9 National Handwashing Awareness Week
• International AIDS Awareness Month • 7–15 Hanukkah
• Safe Toys and Gifts Awareness Month • 26–January 1 Kwanzaa

RECOGNITION DAYS | EVENTS

• 1 World AIDS Day
• 3 International Day of Persons
with Disabilities
• 5 International Ninja Day
• 10 Human Rights Day
• 15 National Ugly Christmas Sweater Day • 25 Christmas Day
• 21 Winter Solstice • 26 National Candy Cane Day
• 24 Christmas Eve • 31 New Year’s Eve

TRENDS INDICATE A STEADY CONVERGENCE BETWEEN

HEALTHCARE AND RETAIL BEHAVIOR.
Consumers are increasingly turning to digital resources like
online reviews to inform and validate their decisions.
Press Ganey’s 2021 Consumer
Experience Trends in Healthcare
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