Plan of Action

Marketing
- Lower the percentage increase of advertising cost.
- Effective marketing strategy with wider reach.
- Leverage company website more effectively.
- 6 months
- $US40,000,000
Production/Operation
- Improve the small factory production.
- Ensure to operate at a maximum capacity rate to prevent waste products.
- Improve preventive maintenance process.
- 18 months to 24 months
- $US700,000,000
Finance
- Find different sources of funds.
- Efficient allocation of funds across all departments.
- Cut off some high interest-bearing debt.
- 3 years
- $US30,000,000