Slide 1

Why was the company/product/service unable to keep up with the times?

The challenge for Motorola was that it was a hardware technology company, but starting in the middle of
the 2000s, software was in charge of the mobile phone market. Here, Motorola fell short since their
cellphones' user interfaces were viewed as clumsy in comparison to those of its competitors and because
they alternated between Windows- and Linux-based operating systems

Slide 2

What is the status of the company as of to-date?

In recent years, Motorola has greatly resurrected itself and produced some of the greatest phones
available.