A study on the optimal marketing strategy

for beepbeep.ph.to significantly increase

its customer usage

A study on the optimal marketing strategy for beepbeep.ph. to significantly increase its
customer usage

A Business Research Paper presented to

The Faculty of College of Business and Accountancy
Marketing Management
National University – Manila

In Partial Fulfillment of the

Final Requirement for the course
Business Research Methods

Presented by
Linsangan, Karl Cedric
Lorenzo, Roger Ryan N.
Terol, Aple Venese C.

Presented to
Mr. Stephan Earl S. Chow
September 2022
A study on the optimal marketing strategy
for beepbeep.ph.to significantly increase
its customer usage

TABLE OF CONTENTS
A study on the optimal marketing strategy
for beepbeep.ph.to significantly increase
its customer usage

I. BACKGROUND OF THE STUDY

1.1. Introduction 

The Philippines is well-known with its prominent heavy traffic around the metro, where it

gets to the point that citizens have to work around the heavy and frequent traffic to be able to get

to wherever on time. One of the factors that contributes to the traffic jams experienced in the

country is the high count of vehicles being sold and used in the country. Around year 2020, the

Philippines ranked as the 11th country in the Asia Pacific Region in owning vehicles and not to

mention the significant increase in purchase of these vehicles ever since the pandemic started

(Statista, 2022). The automotive industry in the country started thriving more since the pandemic

as people wanted to still get around without the fear of being contracted with the virus by using

public transportation and soon enough there are well over 1.5 million vehicles registered in the

country by 2022 (Statista, 2022).

With millions of users and vehicles in the country, not only did vehicle manufacturer

thrived but as well as automobile service providers, one of which is beepbeep.ph. Beepbeep.ph

was founded in 2017 and was the first online directory which connects vehicle owners or users to

shops and manufacturers. The company aims to provide solutions with any car problems with

convenience, reliability, and security (beepbeep.ph, 2017). They mainly source parts and services

that the customer needs and wants alongside with offers in discount on said services when

customers acquire it from partner shops or companies.

A study on the optimal marketing strategy
for beepbeep.ph.to significantly increase
its customer usage

The researchers chose to do a study on beepbeep.ph’s marketing strategy as one of its

main form of marketing is through partnership with several other businesses and companies

within the industry. Partnering with multiple business within the industry allows sure increases

the capacity of the company to be known with other prospective customers. With the company

only functioning as the middle ground between the customer and service provider, the research

aims to find a more optimal way of marketing the services provided by the company to ensure

significant increase of users.

1.2. Statement of The Problem

This study aims to know and evaluate the different marketing strategies that could be

used in promoting or boosting customer usage of beepbeep.ph. Therefore, this study will answer

the following specific questions

1.2.1.      What optimal marketing strategy could be used in increasing the customer usage of

beepbeep.ph?

1.2.1.1 What increase in customer usage would be significant for beepbeep.ph

1.2.1.2 What are major advantages and disadvantages of these marketing strategies?
A study on the optimal marketing strategy
for beepbeep.ph.to significantly increase
its customer usage

1.3. Objective of The Study

The objective of the study is to identify the best marketing strategy to use on boosting or

increasing the customer usage of beepbeep.ph. Having an identified effective marketing strategy

could guide the beepbeep.ph on choosing would be the most effective marketing strategy to use

for them to have a boost in customer usage.

 Identify customer usage increase.

 Evaluate the certain marketing strategy to be used by beepbeep.ph

 Propose final suggestions and recommendations on what marketing strategy should be

used by beepbeep.ph

1.4. Significance of The Study

The results of this study may be helpful in the industry by giving. The data illustrates the

most effective marketing tactics. The findings of this study will offer a quantitative analysis that

beepbeep.ph will need to boost sales. In academia, the study will be crucial in completing the

Relevant literature in certain studies regarding choosing the best marketing approach,

acting as the main factor in boosting client utilization. Additionally, this research might assist the

business in enhancing its sales and marketing plans. 

A study on the optimal marketing strategy
for beepbeep.ph.to significantly increase
its customer usage

1.5. Scope and Limitation

This research focuses on determining the best marketing strategy for beepbeep.ph to

significantly increase customer usage. Recent studies and research will be used to determine the

best marketing strategy for beepbeep.ph in order to increase customer usage. The data will be

gathered through survey questionnaires to all vehicle owners in 2022. The paper will use

quantitative analysis to determine the best marketing strategy for beepbeep.ph to significantly

increase customer usage.

This study will not address other issues that are not necessarily related to this topic.

Lastly, the selection of respondents for this study are private vehicle owners.
A study on the optimal marketing strategy
for beepbeep.ph.to significantly increase
its customer usage

II. REVIEW OF RELATED LITERATURE

In the automotive industry, there are many ways to market the automotive industry. But

what marketing strategy could be a huge help to Beepbeep.ph. This research focuses on

marketing strategies that could help beepbeep.ph to have more customer engagement or

customer usage. This chapter also tackles about traditional marketing, digital marketing, service

quality and automotive industry in the Philippines.

2.1. BeepBeep.ph

According to Beepbeep.ph, the company was the first online directory specifically

designed to link automobile owners and aftermarket businesses was launched in 2017 and is

called beepbeep.ph. In addition to being a thorough directory, beepbeep.ph has developed

creative ways to link businesses and car owners. Services like Premier Concierge, who finds

parts and services for customers, our Fast Lane Program, which rewards customers with benefits

and discounts on automotive goods and services from Partner Shops, and AutoSan Services

make maintenance and daily living more convenient. Beepbeep.ph was built with their customers

in mind for the company to give car needs and problems solutions that are convenient, reliable

and secured. Beepbeep.ph will ensure to provide customers with the assurance that the customers

vehicles needs are no longer a hassle.

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for beepbeep.ph.to significantly increase
its customer usage

2.2. Marketing strategy

Marketing strategy represents a critical element of success for organizations. Executing

an effective marketing strategy is just as important as conceptualizing and creating it. Through

marketing strategy implementation, firms employ scarce resources through marketing

capabilities to attain the set goals and targets. (Aimin, 2016)

According to (Lilyquist, 2019) Marketing is essentially anything you do to promote your

business to entice customers and clients to buy from you and these includes advertising,

publicity, sales, social media, merchandising, and distribution. Using traditional and

digital/internet marketing has still an ongoing argument whether which is more effective to use

on a business. While in fact, both can be a useful method to market a certain product or service.

The key to know whether what method to use is to know more your target market, because it

could give information on where are they more active.

2.2.1 Traditional marketing

Traditional marketing consists of having tangibility or hard copy materials to provide to

customers. The pros in doing traditional marketing is that it makes it easy to provide customers

the information of the products or services on the go. Having a person-to-person market can be

an extra effective strategy in traditional marketing because business can do more demonstration

and explanation regarding the products or services that is being offered.

While the cons of doing traditional marketing is that it could be costlier to execute because it

includes advertising for TV, radios and print out such as brochures, business cards, and mailers.
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for beepbeep.ph.to significantly increase
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Traditional marketing means that most of the business marketing would need outside help

because the printed materials needs to be given away to customers and potential customers to

gain attraction.

2.2.2 Internet Marketing.

In internet marketing, it utilizes website, search engine optimization (SEO), website banner ads,

social media, pay per click advertising and email marketing. Pros of using internet marketing is

that it can reach wider audiences and it is more cost affordable. See which methods bring

prospects and leads to your business and which don't. This data allows you to focus on what's

working. Available for businesses of all sizes. Identifying the demographics is better to reach and

find certain target markets. Feedbacks and responses from audiences are faster and could

possible adjust marketing as soon as possible.

The cons in internet marketing is that it could be more time consuming because business

owners must be able to post contents of their products or services consistently and comments and

inquires must be entertained as soon as possible and keep websites and social medias up to date.

With all this information gathered, it is still not questionable whether which method is more

effective, but it is best to know what type of audience does the business have and adjust

accordingly to the target market of the business to reach more customer and potential customers.

According to Jansen (2018), customer profiling gives marketers a foundation for

communicating with existing customers to provide better services and retain them. Displaying is

accomplished by assembling collected information that is required to generate business on new

A study on the optimal marketing strategy
for beepbeep.ph.to significantly increase
its customer usage

and existing customers, such as demographic and personal data. Customer profiling will make it

easier for companies to identify why customers buy, identify opportunities to sell new products,

and, in particular, group individual customer profiles into different market segments, allowing

them to target each group with specific efforts tailored to their needs.

According to Leonard (2019), demographics are critical in identifying the ideal consumer

for a company's products or services. Because businesses cannot target their marketing to each

customer, demographics are the most effective marketing method for groups of people with

similar characteristics. It is also necessary as a foundation for raising startup funds, developing

marketing strategies, and guiding the business's launch. Furthermore, demographics can assist

marketers in avoiding costly errors in strategy innovation. It can determine whether the process

is appropriate for the company. According to Fife-Schaw, et al. (2019), consumer preference is

used to recognize an option with the highest anticipated value among several options. Preference

indicates choices among neutral or more valued options, with acceptance indicating a willingness

to tolerate the status quo or some less desirable option.

The product indicates the goods, services, or a combination of the two that the

organization offers in the market. Price describes the amount consumers must pay to acquire the

product. On the other hand, a place involves a site where consumers can find goods or services,

while promotion refers to activities that communicate the product's merits and persuade

customers to buy it. Kotler and Armstrong (2016) state that market segmentation and targeting

are vital to all firms' intermittent growth and development. It offers various aids that can help

businesses maximize potential breaks efficiently. 

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for beepbeep.ph.to significantly increase
its customer usage

2.3 Digital Marketing

Digital marketing is the use of digital channels to promote or market certain goods or

services to customer and potential customers. Digital marketing includes the use of websites,

mobile devices, social media, search engine, and other similar channels. The digital marketing

strategy became known in the year 1990s during the development of internet. According to

(Barone, 2022) Digital marketing involves some of the same principles as traditional marketing

and is often considered a new way for companies to approach consumers and understand their

behavior. Companies often combine traditional and digital marketing techniques in their

strategies.

With the rise and improvement of technologies, companies are forced to shift their marketing

strategies to gain customer attraction. Email was one of the most popular marketing tool in the

early days of digital marketing and then shifted to search engines that allowed businesses to get

them noticed by customers. The development of different social medias like Facebook made it

possible for some companies to have a track on data to cater to consumer trends. Smartphone and

other digital devices has a huge part on digital marketing because it made it easier for companies

to market themselves and their goods and services to customers.

2.3.1. Content Marketing.

Content marketing’s goal is to reach and gain attraction to potential customers with the

use of different kinds of content such as blogs, ebooks, online courses, infographics, podcast,

webinar, and video advertisements. Different contents are usually published in websites and then
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proceed promoting different contents through social medias, email marketing, and search engine

optimization.

2.3.2. Email Marketing

It said that email marketing is still one of the most effective digital marketing channel to

promote or to be known. Many people confuse email marketing with spam email messages,

which is not what email marketing is for. This type of marketing allows businesses to connect

with potential customers and people who have an interest in their brand.

Email marketing campaigns are a system of advertising used by most business

organizations today. Although not as flashy or captivating as contemporary forms of

advertisements, email marketing remains one of the most useful regarding return on investment

and consumer exposure.

There are several issues surrounding creating effective email marketing campaigns. The

most prevalent is increasing customer open rates and converting consumer exposure. (Sedani,

Mayers, and Roman, 2019)

2.3.3. Social Media Marketing

The main goal of social media marketing is to have a brand awareness and build social

trust to customers. with social media marketing, businesses can get leads or even a direct sales

channel. According to (Hayes, 2022) The power of social media marketing is driven by the
A study on the optimal marketing strategy
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unparalleled capacity of social media in three core marketing areas: connection, interaction, and

customer data.

According to (Davis, 2022) the most obvious social media marketing advantage is the

sheer number of people that will be able to reach. Since that goes without saying, we won’t

discuss it too much. With social media marketing, advertising becomes more organic and less

"salesy". Customers are more likely to respond positively when they see your brand on their

social feeds than during the commercial break of their favorite show.

Listed below are some of the advantages and disadvantages of social media marketing:

Advantages
•Better Customer Satisfaction
•Brand Awareness Is Improved
•Gain Better Market Insights
•It’s Very Cost-Effective
•Inbound Traffic Is Boosted
Disadvantages
•Time-Consuming Process
•Competitor Exposure
•Qualified Staff Are Needed
•Brand Name Is Vulnerable
•Slow Return On Income Results

Advantages Explanation:

Advantages
Better Customer Satisfaction
Brand Awareness Is Improved
Explanation
In social media marketing, business owners
market specifically to your customers. This
means that the ad is speaking more directly to
the target group. People will know that
owners really care about them and their
experience. This creates a positive experience
and increases brand popularity.
With so many people using social media, it's
much easier for them to find out about the
brand. When people start talking about you on
social media, liking and sharing posts, you
gain free exposure.
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for beepbeep.ph.to significantly increase
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Gain Better Market Insights
It’s Very Cost-Effective
Inbound Traffic Is Boosted
Disadvantages Explanation:
Disadvantages
Time-Consuming Process
Competitor Exposure
Qualified Staff Are Needed
Brand Name Is Vulnerable
Market insight allows companies to know
their customers' interests, opinions and needs.
This kind of knowledge will help create a
social media marketing strategy that actually
works. With analytical tools such as Facebook
Analytics and Agora Pulse, you gain a wealth
of knowledge.
Social media marketing can be surprisingly
cheap, especially when done right. Signing up
for Facebook, Twitter, and other platforms is
easy, free, and risk-free.
One of the advantages of social media
benefits for your sales funnel is inbound
traffic. When people land on your webpage in
response to your call to action, they become
interested and then turn into customers.
Explanation
There is a lot of content to be found on the
internet. A lot, as in A LOT. Google
processes over 40,000 searches every second.
Consistency is needed and create all new
contents regularly.
With the use of social media marketing,
everyone will be able to see the contents of
the business and competitors could also see it
and might find a way to compete with the
business.
Competent staffs are needed to maintain and
produce quality contents and maintain
activeness on every social media accounts.
A very big disadvantage of social media
marketing is that it can easily damage a
company's reputation. When negative
information is shared on social media, it can
spread easily. The public will see it and
sometimes have a negative view.
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Slow Return On Income Results For marketers, social media is about creating
plans that show good results over time. It
takes dedication, determination, and a lot of
time.

Filipinos are known to be social media active peoples. Even in the pandemic season,

Philippines remains on top on the list of time spent using different social medias. According to a

report by Hootsuite and We Are Social (N.D), Filipinos have a recorded average of 10 hours and

56 minutes of internet use per day (4 hours and 15 minutes of which are spent on social media).

That’s four hours more than the global average of 6 hours and 54 minutes. With these numbers,

it suggests that opportunities in digital marketing of Filipino businesses is high because of the

activeness of Filipinos in different social medias. This also suggest that Filipinos will remain

open to marketing communications, targeted messaged, advertisements and personalized

contents and capture potential customer’s attention in the online marketing platform. As a

business owner, this could be an advantage to gain more attention from customers and potential

customers.

Tips that can help build and create an effective social media marketing:

Focus on building customer trust

Improve your messaging by providing video content

Make your content short, interesting, and relevant

Consider live-streaming
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Build a social media community

2.3.4. Affiliate Marketing

According to (Hayes, 2019) Affiliate marketing is an online sales tactic that lets a product

owner increase sale by allowing others targeting the same audience “affiliates to earn a

commission by recommending the product to others. On simpler terms, affiliate marketing

involves referring a goods or services by sharing it on different blog, social media, and websites.

Affiliate marketing is a good strategy because there is a low risk since there would be no cost to

join affiliate programs. Businesses can already earn money with an established affiliate product

or service without any upfront business needed. Having a successful affiliate marketing has the

potential to upscale earnings without hiring extra help. Affiliate marketing is mainly built on

trust.

2.3.5. Video Marketing.

According to (Hookle.net, 2021) Video marketing means using videos for promoting and

telling people about your product or service. It helps increase engagement on your digital and

social channels, educates your audience, and allows you to reach them with a new medium.

Video marketing is important because it can gain a number of attraction and according to

Renderforest Survey, there is an increase of 70% in brand awareness, 51% traffic, and 34% on

sales.

There are many benefits in video marketing and these are the following:
A study on the optimal marketing strategy
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Benefits of Video Marketing

Stay visible longer on social feeds

Get more exposure and engagement

Increase the understanding of your product

Stand out more

Provide a more personable way to engage with your audience

Are powerful sales tool

Rank higher in search

Are growing in popularity across platforms

2.3.6. Website Marketing.

A website is already a very powerful channel because it is considered as the centerpiece

of all digital marketing activities. Website is also the medium that is needed to execute variety of

online marketing campaigns. Having a website marketing should be fast, mobile friendly and

easy to use for customers to access and it should represent the brand, product, and services in a

clear and memorable way possible.

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Website marketing strategy’s goal is to be a high rank in search engine results page

(SERPs) with the help of implementing search engine optimization. In the majority of industries,

pages that rank in the first SERP position get more than 50% of the traffic for their target

keywords. There’s a steep drop-off for pages ranking in the second and third positions, and pages

in positions 5-20 compete for less than 5% of traffic (Santo, 2022)

According to (Batilong, N.D), you can always apply Search Engine Optimization or

Google Ads. Social Media can also give your business a hand when getting the attention of

potential customers. To rank higher, maximize your website traffic, and convert more website

visitors into customers, you need to test several marketing strategies.

Listed below are automotive industry marketing tips:

Marketing tips in the Automotive Industry Explanation

Potential customers may trust a business
Build Trust with Your Customers Through when they saw positive feedbacks or reviews
Reviews about the business’ website or social media.
The business would really look trustworthy
for potential customers.
Google's search engine results page (SERP) is
one of the most important factors in
determining which brand does potential
Boost Your SEO to Be at the Top of Google customers see first. No customer wants to
SERP endlessly scroll through web search results to
get to your page. So, when it comes to your
SEO marketing efforts, the business should
keep this in mind. The lower the rank of your
business, the less likely it will appear to
searchers.
Most customers are likely to be local, so it's in
best interest to appear in Google's local search
Make Good Use of Local SEO results. Local 3 packs or top local businesses
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often appear in Google search results.

Especially when it comes to these businesses.
With the use of Facebook business page, the
Get on Social Media and Participate in business can see its own expertise in
Groups attracting potential customers and be a known
business. But in able do this, make sure the
about and description sections are optimized
with relevant keywords.
The digital marketing strategy for
Make Sure to Adjust Your Campaign automobiles or the automotive industry
Based on Car-Buying Trends should be further strengthened. So, think
about when your customers are likely to buy
and build your marketing around that data.
If the business does not have the lowest prices
Compel Shoppers with Unique Offers or the best reviews, it will need to come up
with a unique offer to offer to potential
customers.
Current internet users nowadays are more
engaged on watching video than reading
Invest in Video Marketing articles or narratives. With that. Having an
optimized video ad for search engines may
potentially increase the chance of being seen
by customers.
There is an estimated amount of 52% mobile
Make Sure Your Website Properly Loads accounts on global traffic. That is why having
on Mobile Devices websites load on mobile devices is important
to ensure customer attraction.

2.4 Service Quality

According to (Indeed.com, 2022) Service quality is a measure of how an organization

delivers its services compared to the expectations of its customers. Customers purchase services

according to their specific needs. Consciously or unconsciously, they have certain standards and

expectations of how a company's service offerings will meet these needs. A quality service
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company will meet or exceed customer expectations. In service quality there are 5 aspects to

consider.

2.4.1. Reliability

It refers to the ability and consistency of an organization to deliver a particular service in

a way that meets customer needs. This process includes every step of the customer interaction,

including product and service delivery and performance, fast and accurate problem resolution,

and competitive pricing. Customers expect a certain amount of trust when purchasing a particular

product, and a company's success usually depends on its ability to meet that expectation.

2.4.2. Tangibility

Tangibility is the organization's ability to present its service quality to its customers.

There are many factors that give a company visible quality, such as the appearance of its

headquarters, the dress and demeanor of its employees, its marketing materials and its customer

service department.

2.4.3. Empathy

Empathy is how a certain organization deliver their services in a way that the company

would know and feel what the customer needs and wants. Customers who feels and believe that a

company truly cares about the wellbeing of customers are most likely be more loyal to the

company
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2.4.4 Responsiveness

Responsiveness is not only the fast replies to inquiries but it is also the dedication and

ability to provide the customers the services with prompt. Responsiveness also implies receiving

assessing and swiftly replying to customer request, feedbacks, questions and issues. Having a

response as soon as possible can indicate the value that the company puts to their customers.

2.4.5. Assurance

Assurance is a customer's trust in a particular organization. This is especially important

for services that customers may not be able to understand and appreciate properly. This means

that there must be some confidence in the capabilities of the service organization. Company

employees must take care to earn the trust of their customers if they want to retain them.

According to (Balinado, 2021) Customer satisfaction is a person's opinion or sentiment

about the quality of the product or service they received in comparison to what they had

anticipated. In order for customers to support a business consistently, for it to make more money

and remain viable in its industry, it basically needs to satisfy customers. Industries today must

prioritize customer happiness due to the competitive nature of the market because it is well

known to increase client loyalty and retention. Businesses can do this to boost their profits and

maintain their lead over competitors in their sector.

According to Qualtrics (2020), Service quality is very important on an automotive

industry because the customer's car must be repaired and finished on schedule, With the
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exception of trust, this is primarily concerned with the service itself and less so with contacts

with the technician or front desk agent.

2.5. Automotive in the Philippines

According to (Quimba and Rosellon, 2011) The performance of the Philippine

automotive industry has steadily improved after the Asian Crisis. However, relative to the

performance of the automotive industry in other countries, the automotive sector in the country

has languished. To understand the challenges being faced by the automotive assemblers, as well

as parts and components manufacturers, the innovation capability and activities of selected

establishments are analyzed following the framework developed by Bessant. This paper finds

that despite having an awareness of the importance of technology and upgrading, some of the

automotive firms are not able to translate this awareness into other technology activities.

According to (Crismundo, 2021) The automotive industry in the country continues to

grow as sales in the first 10 months of 2021 increased by 23.8 percent compared to the same

period last year. Crismundo also stated on another article that the Philippine auto industry has an

increase/growth of 20% both passenger and commercial vehicles as the year 2021 ends.

Despite the increase in price of oils for vehicles, growth rate in auto industry is still

expected between 11 and 15%. According to AC motors president (Zara, 2022).

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III. FRAMEWORK OF THE STUDY

3.1 Theoretical Framework:

This study makes use of a theory that will serve as a guide in the entire process of this

research which is Chaffey’s Theory on digital marketing.

In 2002, Chaffey said that Monitoring and facilitating customer’s interaction,

participation and sharing through digital media to encourage positive engagement with a

company and its brands leading to commercial value. Interactions may occur on a company site,

social networks and other third party websites.

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An important aspect of online marketing is social media marketing, which deals with how

to conduct customer conversations on websites, Facebook, Tumbler, and Twitter. You may also

do this on a blog or forum. It can be used in conjunction with more traditional communication

channels, like Facebook or Twitter, to send messages to customers or partners who have chosen

to receive them. However, it is essential to start and participate in client interactions in order to

fully benefit from online networking. These can be linked to products, innovations, or client

benefits and are implemented in order to learn more about clients and provide assistance, thereby

improving how an organization is perceived.

Today, the use of online social networking has cemented its place at the core of

computerized corporate processes. Making a web-based social networking or client engagement

process is challenging because it calls for a change in the organization's perspective because it
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may mean giving up some control in order to enable clients to communicate with them

effectively.

3.2 Conceptual Framework

The researchers used an Input-Process-Output (IPO) as their conceptual framework to

show the problems the research aims to answer, the process of achieving the results of these
questions, and the expected output of the research.

INPUT PROCESS OUTPUT

Beepbeep.ph is an To evaluate the To have a much

automotive service company’s current accurate and optimal

provider company marketing strategy marketing strategy

that helps customers and experiment with for beepbeep.ph to

with reaching out to different strategies use in order to

automotive shops for that would be suitable increase usage and

 for the business and increase potential

A study on the optimal marketing strategy

for beepbeep.ph.to significantly increase
its customer usage

Digital Marketing Definition of Terms

Search marketing is gaining traffic and visibility from search engines through paid and unpaid
efforts.
Online PR is a link-building tactic that involves creating a story or piece of creative content and
distributing it to the target.
Online partnerships refer to creating and managing long-term arrangements to promote your
online services on third-party websites or through email. 
Interactive advertising is a type of advertising that encourages consumers to engage and
interact with an ad. It allows brands to establish and develop communication with their clients.
Opt-in email is a Web marketing term for email that recipients have previously requested by
signing up at a Web site or special ad banner.
Social media marketing uses social media platforms to connect with your audience, build your
brand, increase sales, and drive website traffic.
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 Digital Marketing Overview: Types, Challenges, and Required Skills. (2022, June 23).

Investopedia. Retrieved September 19, 2022, from

https://www.investopedia.com/terms/d/digital-marketing.asp
 Santo, A. (2022, September 6). Website Marketing: The Definitive Guide (Infographic).

Brafton. Retrieved September 19, 2022, from

https://www.brafton.com/blog/distribution/website-marketing-the-definitive-guide/
 Firestone, E. S. A. \. C. C. (2019, May 1). Affiliate Marketing: How to Turn Product

Recommendations Into Passive Income. Shopify. Retrieved September 19, 2022, from

https://www.shopify.com/ph/blog/affiliate-marketing
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for beepbeep.ph.to significantly increase
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