External Analysis

Present Trends Quick Change

- Current Situations - Evolutionary changes - Predictable or
- Anticipate surprising
- Anticipate and plan
contingency strategies

CSR: Corporate Social Responsibility

RD: Research and Development?

Internal Analysis:

Purpose is to identify a GOOD solution:

1. Feasible – can be applicable with given resources

2. Complete – outlines full plan
3. Effective – achieves immediate and overarching objections

Process:

 Identify the issues – immediate, underlying – and summarize as a question

 Identify the objectives and aspirations
 Apply models and do research to understand complications and constraints
 Develop and evaluate hypothesis
 Propose good solution with implementation
 Identify risks, mitigation and contingency strategies
 Demonstrate impact