Amidis

(PRODUCT)
Nayla, Alika, Trisha
Market Share

1. Aqua
2. Club
3. Le minerale
4. Amidis
5. Oasis
6. Pristine
7. Prima

Pristine Amidis
Positioning
Price of Galon (19 Litre) and Variation

1. Pristine - Rp 59.000
2. Amidis - Rp 56.000
3. Aqua - Rp 55.000
4. Club - Rp 55.000
5. Le minerale - Rp 55.000
6. Oasis - Rp 42.000
7. Prima - Rp 35.000
 4Ps
Price Produce
Price of Galon (19 Litre) and Variation

1. Pristine - Rp 59.000
2. Amidis - Rp 56.000
3. Aqua - Rp 55.000
4. Club - Rp 55.000
5. Le minerale - Rp 55.000
6. Oasis - Rp 42.000
7. Prima - Rp 35.000

Place
Market Oriented
Focusing on meeting the specific needs of customers and potential market.

→ Amidis is market oriented because it is a mass-market product.

Advantages Disadvantages

- Suitable for mass-market product - Many competitors → common market

(Amidis) - Research could be expensive.
- More likely to be successful
- Reduce financial risks
-
 Amidis as mass market

● Amidis offers ● focuses on selling ● There is no

goods and services standardized specific target
(homogeneous) market as any
to a large,
products to a large market segment
undifferentiated group of customers can buy these
target market or the generic products
public.
 Advantages and disadvantages of mass
market
Disadvantage:
Advantages:
● profit margin of each unit of output
● Mass production → economies of scale is relatively low
● High quantity sales of business ● Intense competition → harm sales,
market shares, profit margins
 Type of products of Amidis

Consumer products

Consumer products are products bought for personal use → like food products.

● Amidis = Food / Drink Product

● Personal Use
● Water
Perishable products
Perishable goods Durable goods

Likely become unsafe to eat/drink if they’re Those whose expected lifetime is greater
not stored correctly or consumed shortly than three year.
after purchase.
● Refrigerators
● Milk ● Televisions
● Fish ● Cars
● Meat ● Jewelry
● Fruits
● Vegetables
Market Growth Amidis

“The growth of the bottled drinking water or bottled water industry reaches 7 percent by
2022.25 Dec 2021”

https://bisnisindonesia.id/article/2022-industri-amdk-diproyeksi-tumbuh-7-persen#:~:text=
Dengan%20asumsi%20pemulihan%20ekonomi%20nasional,mencapai%207%20persen%2
0pada%202022.
Market Growth
Amidis
Market Leader of Bottled Water
1. Aqua (MARKET LEADER) → massive promotion → standard price
2. Club
3. Le minerale
4. Amidis
5. Oasis
6. Pristine
7. Prima
 Individual products

DECLINE

From this data,

“target vs penjualan AMDK merek Amidis tahun 2012-2016 hanya tercapai sebesar 90,55%. Dari data tersebut
menunjukkan bahwa terjadi penurunan pencapaian penjualan pada setiap tahunnya.”

http://jurnal.untagsmg.ac.id/index.php/sa/article/view/695
Packaging Amidis

- To transport = - To contain
1. Handle - To protect
2. Reasonable size
3. Not too heavy