कामयाबी Guaranteed!!

70,000+ Paid Users and 3,500+ Selections

 4000+ ₹90,000 Crores Potential Market
State Level Competitive Exams
Annually with 7.5 Cr Applicants
TAM: ₹1,50,000 Cr
7.5 crore applicants spend
INR 20,000 each per year

6.1 Cr
applicants give National-
7.5 Cr
applicants give state-level
*

level exams every year exams every year

SAM: ₹90,000 Cr
CAGR: 30%
INR 12,000– EduGorilla’s SOM: ₹18,000 Cr
Highly Crowded Market Uncharted Territory target revenue per EduGorilla plans to capture
applicant 20% of the Available Market
Unacademy, Byjus, Adda247,
Testbook (SAM) by 2027

*Basis of sources of combined state level exams 02

COMPETITIVE EXAMS LANDSCAPE

Jammu & Kashmir

Ladakh
Punjab
Himachal Pradesh
Haryana
Uttarakhand Assam
Delhi Arunachal Pradesh
Meghalaya
Rajasthan Sikkim Nagaland
Uttar
Pradesh Bihar Manipur
Tripura Mizoram
Madhya
Gujarat Pradesh West Bengal
Odisha Jharkhand
Chhattisgarh
Maharashtra
Telangana
Andhra Pradesh
Karnataka

Kerala
Tamil Nadu
Currently Present
Oct’22 21 04
Years
Oct’23

Exams attempted by Time Invested by an

28 States and 8 Union Territories * 84 Dept. *
an Average Student Average Student on
~4 Types of vacancies per Dept.
per year. Competitive Exams.

95% students don’t qualify any exam even after 4 years of Preparation 03
PAIN POINTS FOR FOR APPLICANTS AND PROVIDERS

Vernacular Race Against Time

93% Applicants take tests
in vernacular languages;
however, Quality
providers don’t exist
Exam notification is out only
45 days before the exam,
making it difficult for quality
providers to respond
Fragmented
70% of the applicants are
from Tier 3 and Tier 4 cities

State Exams require Higher Quality Content in Just In Time (JIT)

model

16 Lakh vacant jobs and 7.3 crore applicants – Demand and supply not
able to meet each other 04
14x INCREASE IN कामयाबी

Across the sector 51 out of 10,000 applicants get the job

EduGorilla

714 out of 10,000 applicants get the job

EduGorilla increases selection chances by 14 times 05

ONE STOP SOLUTION: EFFECTIVE PATH TO कामयाबी

Targeted Content Lightning Fast Better Delivery

81% Content Overlap 2x content consumption per applicant
3x larger sales window
AI and ML driven content Gamification, Phygital and
Applicants can get access to
creation to increase Deeper analytics are optimized
content in 5 days (in place
learning outcomes to ensure कामयाबी of
of 30 days previously)
applicants

Test Mock Complete Content:

Remedial Learning
Series Interviews Videos and Text (Coming soon)
(In process)
06
REVAMPED THE VALUE CHAIN

Demand Prediction Content Creation Fast Distribution Content Evolution

2 Patents 2 Patents 1 Patent 1 Patent
60% fewer mistakes 2x Higher Accuracy LTV/CAC = 12 NPS = 81

EduGorilla Process 1.5 days 1-2 days 2 days 5 Days

22-30 days 4-7 days 30 - 40

Conventional Process 4-5 days
Days

6 Patents and 14x higher success rate of students 07

KEY METRICS
3500+ Selections so far

30,00,000 Registered Users

1500+ Exams grouped in 25 Categories

45,000+ Tests Available

4 Languages: Hindi, English, Kannada, Gujarati

34,000 Daily Traffic (DAU), DAU/MAU = 17%

12
APPLICANT METRICS

7.3
4.73 Applicant Tests
Average Test taken per
Rating (out of 5) Metrics user

Price Range
INR 199 to INR 3,999
13 Mins
Average time 81
spent on site per Net Promoter
session (paid user) Score

11.73 3
LTV/CAC LTV/AOV

38.12% INR 384 INR 4,913

Contribution Margin Customer Acquisition Cost Lifetime Value

3.2x higher revenue per applicant per exam 13

POISED FOR EXPLOSIVE GROWTH
30% QUARTERLY REVENUE AND PAID USERS GROWTH
150 Sept’21 MRR: Rs 55 lakhs
129 1,20,000
Revenue in
100
(Rs. Lacs) TOTAL PAID USERS
1,00,000
72
62 65
57
48
50
34
24 80,000
18 71,223
5 8 10
0 63,925
Q3 FY'19 Q4 FY'19 Q1 FY'20 Q2 FY'20 Q3 FY'20 Q4 FY'20 Q1 FY'21 Q2 FY'21 Q3 FY'21 Q4 FY'21 Q1 FY'22 Q2 FY'22 60,161
60,000 55,607
50,606
800 44,644
700 Average Order Value 40,000 35,803
600
25,921
500
400 20,000 16,896
11,643
300 6,889
2,926
200
-
100 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
110 115 140 150 160 180 250 530 650 750 795 803
0 FY'19 FY'19 FY'20 FY'20 FY'20 FY'20 FY'21 FY'21 FY'21 FY'21 FY'22 FY'22
Q3 FY'19 Q4 FY'19 Q1 FY'20 Q2 FY'20 Q3 FY'20 Q4 FY'20 Q1 FY'21 Q2 FY'21 Q3 FY'21 Q4 FY'21 Q1 FY'22 Q2 FY'22
14
MULTIPLE DISTRIBUTION CHANNELS

Channel Partners

75% 25%
800+ Partners

B2C B2B2C
• App and Website • Coaching
• E-Commerce Platforms • Publishers
• Ed-tech companies
• Influencers

Exclusive distribution Tie-up with

Gujarat Govt and access to 30,000+
VLEs in Karnataka and Maharashtra

Unique Customer Acquisition Strategy to mobilize crown from Printed Test Series to online channel
has decreased CAC from Rs 1500-2500 (Edtech Average) to Rs 400. 15
BUILDING A 500 CR+ REVENUE COMPANY IN 5 YEARS
WITH 20 LAKH PAID USERS

19,60,000
TOTAL PAID USERS

13,40,000
8,70,000
Revenue in INR Cr.

5,30,000
3,00,000
2,20,000
511

YEA R 1 : YEA R 1 : YEA R 2 YEA R 3 YEA R 4 YEA R 5

308 MT H 1 - 6 MT H 7 - 1 2

173 AVG. ORDER VALUE IN INR

2600
58

2200
15

1700
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

1400
1100
850
Given the model, EBITDA at stable levels is targeted
at 40-45%

*Year 1 is year 1 from fundraise. YEA R 1 : YEA R 1 : Y EA R 2 Y EA R 3 Y EA R 4 Y EA R 5

MT H 1 - 6 MT H 7 - 1 2
LTV=13,000 16
COMPETITIVE MAPPING: AHEAD OF THE CURVE IN ENSURING कामयाबी
EduGorilla Pariksha TestBook Adda247 OliveBoard GradeUp
(Indirect Comp.) (Indirect Comp.) (Indirect) (Indirect) (Indirect)

Focus State State Central Exams Central Exams Central Exams Central Exams
Vernacular Vernacular
Coverage of test taken by 61% 27% 33% 32% 24% 35%
applicants in a year
Exams Covered 1500+ exams 148 exams 163 exams 151 exams 134 exams 162 exams

AI based Predictive Analysis

and Test Evolution
Just In Time Model

Patents 6 0 0 0 0 0

Time to Market 5 days 30-40 Days 30-40 days 30 Days 30-40 days 30-40 days

No. of Languages 4 6 3 2 2 3

Success Rate 14x 3-5x 4-5x 4-5x 3-4x 4-5x

17
PATHWAY TO EMPOWER 2 CRORE+ APPLICANTS
Remedial Learning Oct’22
Venture into 9 more
June’22 states
Remedial Learning to push up
the AOV to Rs 3000-4000

Oct’23
Present in 28 states
Jan’22 and 8 Union
Quick Revision Content Territories

10 lakh
applicants to
get job by
Aug’22 2027
Conventional Produce 4,000 Exams
Education in 9 Languages
Mar’23
&
Mar’ 22 Mock interviews Increase Success rate Dec’ 23
Become a one stop to 25x Get into Private Sector
bot
solution for anyone and BPO Jobs
preparing for State
Vernacular Exams
18
INVESTMENT

EXPENDITURE

₹7.5cr.
of Target Raise 10%
Buffer
10% 35%
Capital Expense
Marketing
10%
15 months Working Capital
of Runway
25% 10%
Sales
Technology &
Product
Amount raised so far: Rs 7.3cr

Our Investors: Auxano, SucSeed, Pune Angels,

Kirloskar Family Office, Raisoni Family Office
19
MEET THE TEAM

Rohit Manglik
Founder and CEO
• 7 year’s experience in Education sector,
4 years in IT/Financial Services
• NIT Surathkal’12
• Ex Oracle, Morgan Stanley and D.E.
Shaw (Highest number of billionaires)

Shashwat Vikram
Co-founder and CTO
• 6 Patents
• Specialist in AI and ML
• Built whole IT from scratch
• BTech ’18 - IEM

IT Designing Editorial Digital Marketing Customer Success Sales HR/Accounts

14 Members
8 Software Engineers 2 UI/UX Designers 4 Marketers 3 RMs 13 BDEs 5 Members
20
 THANK YOU!

+91 9140179304 rohit@edugorilla.com www.edugorilla.com

21