The 1-Page Church Social Media Plan

A new era has begun online. And churches finally have a massive advantage.
Here’s how it all comes together:

1. ALGORITHMS 2. VIDEO 3. -POSTING 4. SERMONS

Personalized to you, your Say goodbye to platform For the first time ever, one post A sustainable rhythm for taking
viewing habits, and your specialties, every platform is can (and should!) be published what our churches do in-
interests now prioritizing *this* post to every social platform person and meaningfully
format translating it online

Because if your church has video recordings of your sermons you’re sitting on a goldmine of content for
social media. But here’s the big problem - Sunday’s sermon was preached for the congregation, not the
person scrolling on their phone. So how do we fix that? By identifying segments within the sermon that
bring together and . This is the ideal entry point for social media. And we call it
a . Do it well and a single post can reach three distinct groups of people online:

Human memory tends to discard information

when it’s only heard once. Encountering a
sermon multiple times means it’s more likely to
be fixed into long-term memory - which plays a
sizable role in directing life-change.

Now that social platforms have embraced ‘discovery’

algorithms - expect people to stumble upon your
church’s content that don’t know you (or anything
about church or Jesus). Meeting them with The Good
News could forever alter their life’s trajectory.

Before visiting in-person people will search out your

church online. What kind of first impression are you
making? A social media page full of SocialSermons
will give folks unfamiliar with your church an accurate
sense of what to expect in less than 60 seconds.

The Hook The Edit

Purpose, identity, finances, relationships, hope, destiny, There are three components to an edit - the tease, the
parenting hook, and the resolution

Does The Hook open an unfinished thought in the viewer’s Every SocialSermon starts with a written hook recorded
mind that they want to see resolved? via voiceover and injected into the first couple seconds
THE FORMULA of the video. This is how we take a message preached to
a congregation and make it universally accessible to
anyone that comes across it online.

Is The Hook universally accessible? Could it apply to

anyone?

Every SocialSermon ends with a call-to-action screen -

inviting folks to engage with the full message and
meaningfully connect with your church. Yes, we want
people to encounter The Good News online, but we can’t
stop there - because, ultimately, social should be driving
next steps and greater connection in your church.
Does a person going about their everyday life care about
this subject?

Compiling a transcription of your SocialSermon and

rendering captions into the video is critical to stopping
the scroll and grabbing attention.