COMMUNICATION,

PROCESS,
PRINCIPLES, AND
ETHICS

JANP
GOALS

POINTS FOR DISCUSSION

Define communication.
Identify the components and the principles of
communication.
Determine the factors that affect the different
perspectives in communication.
Distinguish between morals and ethics.
Expound the ethics in communication.
Enumerate effective communication skills.
DEFINITION OF
COMMUNICATION

Communication is a transaction in which

the participants are mutually engaged in
the process of creating the same meaning.
(Comeaux, 1996; Opina et al, 2016).
 WHAT WHY HOW
transaction create the same Participate
process meaning Engage

process
Create
COMPONENTS OF THE
COMMUNICATION
PROCESS

SOURCE
MESSAGE
ENCODING
CHANNEL
DECODING
RECEIVER
FEEDBACK
CONTEXT
 PROCESS
OF
COMMUNICATION
 WHAT WHY HOW
transaction create the same Participate
process meaning Engage

process
Create

WHICH OF THE THREE QUESTIONS IS MOST

DIFFICULT TO DO?
 WHAT WHY HOW
transaction create the same Participate
process meaning Engage

process
Create

WHICH OF THE THREE QUESTIONS IS MOST

DIFFICULT TO DO?

PERSPECTIVES in COMMUNICATION
 Factors that Affect the
Perspectives in Communication

“A woman
without her
man is nothing”

VISUAL PERCEPTION LANGUAGE FEELINGS

 Factors that Affect the

Perspectives in Communication

ENVIRONMENT CULTURE COMMUNICATION

STYLE

Factors that Affect the Perspectives in

Communication

EXPERIENCES PREJUDICES EXPERIENCES PREJUDICES

Your teacher ignored You don’t bring up Your teacher praised You use the same
your idea in the last ideas anymore in class. your assignment. style technique
meeting.
whenever you submit

one.

HOW DO
WE GET
OVER GOOD
THESE
BARRIERS?
Communication
skills
 TIPS

RECOGNIZE LISTEN WITH TAKE TIME TO BE AWARE OF

THAT YOUR EYES, UNDERSTAND YOUR
HEARING AND EARS, AND AS YOU TRY PERSONAL
LISTENING GUT. TO BE PERCEPTUAL
ARE TWO
UNDERSTOOD. FILTERS.
DIFFERENT

THINGS.

 Key Principles of Interpersonal

Communication

IC IS IC IS IC IS IC IS
INESCAPABLE. IRREVERSIBLE. COMPLICATED. CONTEXTUAL.

 Rules
DIFFERENCE accepted
BETWEEN
Personal
principles or and
MORALS set of rules approved
AND ETHICS by society

MORALS ETHICS
 ETHICS IN COMMUNICATION

MUTUALITY INDIVIDUAL ACCURACY ACCESS TO ACCOUNTABILITY

DIGNITY
COMMUNICATION
Be responsible for the

consequences of your
Pay attention to the Tell them everything Do not hinder their
needs of others and Do not cause they have the right access to communicate com.
your own. embarrassment. and the need to with one another.

know.

 ETHICS IN COMMUNICATION

COMMON RELATIVE ENDS VS. USE OF POWER RIGHTS VS.

UNDERSTANDING TRUTH MEANS RESPONSIBILITIES

A common message has Allow for differences Both should be The higher is your Balance your rights against
to be shared. in perspectives. ethical power, the higher is your your responsibilities.



responsibility.

 ADVOCATE TRUTHFULNESS, ACCURACY,

HONESTY, AND REASON AS ESSENTIAL TO
THE INTEGRITY COMMUNICATION
ETHICS IN
COMMUNICATION

FREEDOM OF EXPRESSION, DIVERSITY OF

PERSPECTIVE, AND TOLERANCE OF DISSENT
TO ACHIEVE THE INFORMED AND
RESPONSIBLE DECISION-MAKING
FUNDAMENTAL TO A CIVIL SOCIETY

- NATIONAL COMMUNICATION ASSOCIATION

(NCA)
 CONDEMN COMMUNICATION THAT DEGRADES
INDIVIDUALS AND HUMANITY THROUGH DISTORTION,
INTIMIDATION, COERCION, AND VIOLENCE, AND
THROUGH THE EXPRESSION OF INTOLERANCE AND
ETHICS IN HATRED

COMMUNICATION

ACCEPT RESPONSIBILITY FOR THE SHORT- AND

LONG-TERM CONSEQUENCES OF OUR OWN
COMMUNICATION AND EXPECT THE SAME OF OTHERS

- NATIONAL COMMUNICATION ASSOCIATION (NCA)

THANK YOU!