MEDIA AND INFORMATION LITERACY

SHS
OBJECTIVES

Describe how communication is influenced by media and

information
Identify the similarities and differences between and among
media literacy, information literacy, and technology literacy
WHAT IS COMMUNICATION?

Merriam-webster.com Dictionary.Cambridge.org

 ACT OF USING WORDS, SOUND, SIGNS OR  THE EXCHANGE OF FEELING AND

BEHAVIORS EXPRESS OR EXCHANGE INFORMATION THAT RESULTS
INFORMATION OR TO EXPRESS IDEAS, UNDERSTANDING
FEELINGS, THOUGHTS
Verbal Communication Non – verbal communication

 Oral  Signs

 Written  Symbols

 Colors

 Gestures

 Body languages

 Gestures
LASWELL’S COMMUNICATION MODEL (1948)

WHO SAYS WHAT CHANNEL TO WHOM WITH WHAT EFFECTS?

COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
OSGOOD-SCHRAMM COMMUNICATION MODEL

ENCODES DECODES
SOURCE MESSAGE CHANNEL RECEIVER

HEARING COMMUNICATION SKILLS

COMMUNICATION SKILLS CONTENT
SEEING ATTITUDES
ATTITUDES ELEMENT
TOUCHING KNOWLEDGE
KNOWLEDGE TREATMENT
SMELLING SOCIAL SYSTEM
SOCIAL SYSTEM STRUCTURE
TASTING CULTURE
CULTURE CODE
SHANNON-WEAVER’S COMMUNICATION MODEL
TRANSMISSION MODEL

INFO SOURCE TRANSMITTER RECEPTION DESTINATION

ENCODER CHANNEL
SENDER DECODER RECEIVER

NOISE
Q/A: READY FOR RECITATION

IS COMMUNICATION A PROCESS? WHY?

WHAT ARE THE IMPORTANT ELEMENTS OF
COMMUNICATION?
HOW CAN WE ACHIEVE EFFECTIVE COMMUNICATION WITH
PEOPLE?
 VIDEO PRESENTATION
UPLOADED BY: MEDIASMARTS
DATE UPLOADED: OCTOBER 18, 2013
MEDIUM: YOUTUBE CHANNEL

Media Minute Introduction: What is media anyway? - YouTube

HOW IS COMMUNICATION AFFECTED BY MEDIA?

MEDIA COMMUNICATION TOOLS INFORMATION

 DATA, KNOWLEDGE DERIVED FROM STUDY,

EXPERIENCE, INSTRUCTION, SIGNALS OR
SYMBOLS
 KNOWLEDGE OF SPECIFIC EVENTS OR
SITUATIONS
FORMATIVE ASSESSMENT?

HOW DO YOU USE FACEBOOK AS COMMUNICATION TOOL OR MEDIUM OF COMMUNICATION?

HOW DID FACEBOOK CHANGE THE WAY YOU COMMUNICATE WITH OTHER PEOPLE?
HOW DID FACEBOOK AFFECT THE QUANTITY AND QUALITY OF INFORMATION TO YOUR FAMILY? IS IT GOOD OR BAD?
PHRASE FOR THE DAY

“ THE SPEED OF COMMUNICATION IS WONDROUS

TO BEHOLD. IT IS ALSO TRUE THAT THE SPEED
CAN MULTIPLY THE DISTRIBUTION OF
INFORMATION WHAT WE KNOW TO BE UNTRUE”
 EDWARD R MURROW

 AMERICAN BROADCAST JOURNALIST

 APRIL 25, 1908 – APRIL 27, 1965

 SOURCE: http://www.brainyqoute.com/quotes/topics/topic_comunication2/html