GNED 05

CHAPTER 1
2021-2022

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PURPOSIVE COMMUNICATION

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Marisol C. Crizaldo, LPT Cavite State University

marisolcrizaldo@cvsu.edu.ph Don Severino delas Alas Campus
www.elearning.cvsu.edu.ph CAS-DHUM
COMMUNICATION
PROCESS
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We communicate when
we encode (get ideas and put
them into messages), send
them through our primary
signal system (senses),
someone who receives them
through his or her senses
using a channel and decodes
(translates) the message, he or
she then gives his
or her feedback.
COMMUNICATION & ITS COMPONENTS | 02
Communication is the
process of sharing
meaning in any context.
It is a systemic process
in which people interact
with and through
symbols to create and
interpret meanings.
(Wood, 2003)
Recall all the elements of
communication discussed to you
in your Oral Communication
during Senior High School.
to What do you think are the
impact of these elements? Or
are there impacts caused by
these elements to an effective
process of communication? 
MARISOL C. CRIZALDO, LPT
COMPONENTS OF COMMUNICATION & ITS COMPONENTS | 03

COMMUNICATION

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Elements of Communication Process

The setting in which

communication occurs.
This could be physical,
social, historical, cultural,
or psychological context.

The people
communicating –
the sender and the
receiver.

MARISOL C. CRIZALDO, LPT

 COMMUNICATION & ITS COMPONENTS | 04

Elements of Communication Process

The encoded or
decoded information
in a communication
process.

Both a route
traveled by the message and the
means of transportation.
(Verdeber, 1999).

Anything that
interferes with communication.
It can be external,
internal or semantic noises.

Responses to
messages.

MARISOL C. CRIZALDO, LPT

LEVELS OF LEVELS OF COMMUNICATION | 05

COMMUNICATION

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Verbal Communication
encompasses any form of
communication involving
words, spoken, written, or TYPES OF COMMUNICATION
signed. As Lucas (2017) puts
it, our ability to
communicate with a
Non-verbal Communication
language that is based on
includes body language, such
an organized system of
as gestures, facial
words, rather than merely
expressions, eye contact,
sounds, is what sets us
and posture. The sound of
apart from lower species.
our voice, including pitch,
tone and volume are also
forms of non-verbal
communication.
MARISOL C. CRIZALDO, LPT
LEVELS OF COMMUNICATION LEVELS OF COMMUNICATION | 06

study.com conovercompany.com 2012bookarchive

• Intrapersonal Communication occurs within the
person, this is sometimes referred to as cognitive or
personal communication or “self talk”.

• Interpersonal Communication refers to

communication that occurs between two persons or
more who establishes communicative relationships.

• Public Communication is a level of communication

wherein the message is intended to a large crowd or an
audience.

D YO U hRts
FEnEgry Thoug 7 Things Mentally Healthy People Tell
Hu Themselves
1. "I am lovable."
5. "Challenges are opportunities."
2. "I am capable."
6. "It is only human to make mistakes."
3. "Most other people are
7. "I have what it takes to cope
lovable and capable, too."
with change - and to make
4. "Success comes from doing." changes."
Marie Hartwell-Walker, Ed. D. (psychcentral.com)
MARISOL C. CRIZALDO, LPT
FUNCTIONS OF FUNCTIONS OF COMMUNICATION | 07

COMMUNICATION
Communication serves some significant functions in our lives.

We We We
icate
communicate communicate commun
to meet needs. to enhance or o fulfill social
t
ns.
maintain our obligatio
sense of self.

We We
We
icate communicate
commun commu
nicate
p to
to develo to influ
ence
hips. exchange
relations others
.
information.

On a subjective note, what is communication to you? From

the functions given, which one do you agree the most? Why?
AN INTRAPERSONAL
QUERY:
Do actions really speak
louder than words or can
words actually speak
louder?
MARISOL C. CRIZALDO, LPT
PRINCIPLES OF PRINCIPLES OF COMMUNICATION | 08

COMMUNICATION
Communication
om m un ication
C
is purposive.
Communication es sa ge s vary
m
ous
is continuous. in consci
.
encoding

o m m u nication Commu
C Communication nicatio
nal. n
is relatio is learn
has ethical ed.
implications.

COMMUNICATING
and CONNECTING
BLINK TO SPEAK is the world’s first eye sign language
created for paralyzed patients who cannot speak. Blink
to speak is a set of 50 commands which can be used by
anyone to speak with their eyes. With the help of
patients and doctors a specific message was assigned
to basic eye actions, covering the most common
phrases needed in daily life. Patients whose body is
paralyzed and has speech difficulties can use their eyes
for communication.  It is helpful for patients suffering
from ALS / MND (Amyotrophic Lateral Sclerosis / Motor
Neuron Disease), Spinal Cord Injury (Quadriplegia –
paralyzed below neck), Stroke, Cerebellar Ataxia,
Multiple Sclerosis, Cerebral Palsy, Head Injury,
Parkinson’s Disease, Muscular Dystrophy and any
other Neuro-degenerative disorder. Patients on a
mechanical ventilator, with an alert mind, can also
use it. These can be patients in an ICU (Intensive
Care Unit) or patients with Bi-pap, C-pap or a home
ventilator. This language will ease communication
between patients and caregivers / family members.
It can be a permanent or temporary aid for
communication. (Description lifted from
ashaekhope.com)
Access the electronic book "Blink to Speak" here:
https://www.ashaekhope.com/blink-to-speak/
MARISOL C. CRIZALDO, LPT
COMMUNICATION COMMUNICATION ETHICS | 09

ETHICS

What is
Ethics?
We all acknowledge
that “a speaker who uses
language that degrades or
injures human personalities
by exaggeration,
pseudotruths, twisting of
words and name calling is
clearly acting unethically.”
Ethical communicators (Berko, 1995)
or speakers according to
Berko (1995) should:

speak with sincerity;

not knowingly expose an

audience to falsehood or half-
truths that can cause
significant harm;
not premeditatedly alter the truth;

present the truth as she or he understands it;

MARISOL C. CRIZALDO, LPT
COMMUNICATION COMMUNICATION ETHICS | 10

ETHICS
raise the listeners level of expertise by
supplying the necessary facts;

employs message that is free from mental

as well as physical coercion;
not invent or fabricate information; and

give credit to the source of information.

After Lesson Activity

For a very short and simple communication activity you will
need to find a classmate and ask them the 5w questions.
Formulate 5w questions you would like to ask your classmate
(something you might be curious about or just random who,
what, when, where and why questions). Remember not to be
invasive and be always respectful in communicating with one
another. You are given the freedom to choose whatever
platform you and your chosen classmate will use in
communicating. A sample format for submitting your work will
be given by your instructor. Have a nice time knowing one
another. 

REFERENCES:
Agustin, R. G., Feranil, B. S., Hernandez, R. R., Jimenez, K.D. N., Manaig, R. A.,
Mendoza, L. D. & Mojica, C. R. (2018). Communication in Multicultural
Contexts. Panday-Lahi Publishing House, Inc.
MARISOL C. CRIZALDO, LPT