Agenda

Premium
Add-on • The quick overview of PADs

monthly • The experts and processes available

• The content available

• PAD spotlight – Actito Customer Signals (ACS)

• Q&A
 Team
PAD
Rimantas Francois Nacho
overview (EN) (FR/EN) (ES/EN)

The process

More Less
than than
20k ARR 20k ARR
• Request support via • Revenue enablement SharePoint..
solutionconsulting@actito.com • PAD SharePoint..

For quick questions

• Teams channel - PADs' Sharepoint feedbacks
 New prototype PAD:

Actito Customer Signals

(ACS)
WHY?
What is a CDP?

A database where information about

customers is joined. Typical data set is:
CRM information, Sales, Website
interactions, Other channel interactions

Once the data is joined, marketer

expects to find specific signals and
insights about customers that he can
react to improve the sales funnel. This
manifests in the following techniques:
MANUAL - Creating a segment and exporting it
for execution (people that browsed "shoes"
category 5 times last week)

AUTOMATED TRIGGERS - Running automation

to catch and export (or more precisely send an
API call) Customer intent in real-time to trigger
an experience

AUTOMATED RECOMMENDATIONS - not

picking the time, but presenting the content
based on context

A.I. BASED INSIGHTS - When will a customer

churn? What's the predicted LTV of this
Customer?
Key message - marketers don’t want to
have the data, they want to have the
signals. We get so hung up on getting
the data in, giving the ability to search
it, export it etc, but if we can skip it - no
one will miss it, they want the signals.

They will use these signals to build the

customer experience (Using the
scenarios).
 Actito Customer Signals (ACS) provides real-time signals for
timely, relevant and useful orchestration of Customer experience

• Use rich website signals to engage customers at the right moment

and increase the chance of conversion

• Recover abandoned baskets

• Drive Customers to conversion by meaningfully re-engaging after

ACTITO they abandon browsing the website
CUSTOMER • Maximize the chance of conversion by being first to engage your
SIGNALS Customer with automated Back-in-stock campaigns

• Use the Price drop signal to reach out to audience with a previous
interest to tip them over to buying

• Work with Actito experts to create custom signals designed for your
conversion funnel
Q&A?