INVESTMENT

PITCH DECK
Nov 2020
 01 PRODUCTS & SERVICES

Hocbaionha.com provides comprehensive

products and services comprised of e-
learning contents coupled with tech-enabled
services for schools and students such as:

• Quality standardized educational resources (digitalized

contents and tech-enabled facilities).

• Non-school-mainstream courses e.g. English skills,

Advanced Math, Exam Preps, Math in English,
Computer Science, which are not available in school.

• Tech-enabled services to meet learning-related needs

of students and parents.
 02 PROBLEMS TO BE SOLVED

• Lack of quality educational contents and modern learning

methods for Vietnamese students.

• Needs of learning non-school subjects (e.g. foreign

languages, exam prep. and STEM) and many learning-
related needs are responded limitedly and expensively.

• Schools have no e-learning facilities to meet urgent demand

of government and society for applying technologies in
teaching.
 03 VISION

VISION STATEMENT

To become the no. 1 comprehensive K12 educational platform of Vietnam providing a wide

range of e-learning products and services at the topnotch quality backed by state-of-the-art

technologies (e.g. large-scaled educational interactive broadcasting, AI and content

technologies) and modern pedagogical approaches.

To expand globally with learning apps delivering highly tech-based products such as

Learning Asian Languages and mobile-app-enabled services (e.g. tutoring by question app,

games, social network app).

 04 MARKET

K-12 Schools K-12 Students Teachers Parents

~ 16.5 million ~ 900,000 ~ 22 million

~ 30,000 schools in
Vietnam ~ 10 million ~ 650,000 are internet ~ 13 million are internet
have internet access users users

By approaching and providing services for schools, hocbaionha.com paves an excellent way for itself to sell to this
vast market of K-12 learners and parents – a B-B-C model.
 05 COMPETITION
Hocbaionha.com has developed to become a comprehensive online learning platform - the first one in
Vietnam providing a wide range of products and services to meet various needs of learners. Hocbaionha.com
has been so far leading in serving schools and one of very few e-learning providers that has products and
services that meet requirements of schools and address learning and learning-related needs of students, e.g.
the need to learn non-school subjects is barely touched.

• Comprehensive • Provides practice • Provides e-learning • Provides e-learning • Hocmai and Tuyen Sinh 247
online educational quizzes on mobile app courses comprised of courses for math have quite similar products
platform supporting to support self- video-delivered lessons subject only. and services.
self-learning and in- learning of mainstream and practice quizzes on • Limited offerings. • Sell video-delivered courses
class learning of wide school subjects. mobile app to support • Strong brand produced by teaching
range of (mainstream • Selling concept of self-learning of recognition backed by partners who are teachers in
school and non- personalized learning mainstream school the brand of Violympic various schools.
school) subjects. but not apparent on subjects. that has been present • Started to introduce
• Strong brand UI. • Tech infrastructure and for 10 years. interactive quizzes (but
identification • Products are app design are most • Supported by parent limited in number)
• Leading in school incomplete regarding mature. company, FPT, a • Strong brand recognition as
segment tech infrastructure and • No innovation in products wellknown tech group. rooted in long-established
course design. and services. offline extra-learning center.
• Supported by parent • Large customer base across
company, RuangGuru. the country.
 06 TECHNOLOGY ARCHITECTURE

Following completion of the

massive scalable delivery system,
the Project now is focusing on
developing mobile apps to enable
interactive learning experience
and accumulate data of learners’
behaviors for the purpose of
building AI personalized learning
services.
 07 KEY MILESTONE AND TRACTION

4/2018 1/2019 9/2019 3/2020 5/2020 9/2020

- School
(repeated) sale
Monetization Comprehensive Nation-wide
Project started Sale launched confirmed
confirmed concept formed recognition
- Foundation for
language school
• Started design • 8 000 users • Non-school • ~$21K
• Launching with • ~100 000
and write courses two subjects subjects added revenue
for Math and improving offering
users
Math & Literature • 6 school
Literature of for secondary variety • ~ 1.500 paid
secondary graders partners • Complete UI-UX • 76 school
graders. users
• Adapted Moodle design. partners
LMS for a delivery • $3K revenue • 7 schools
portal. joined premium
subscription
program
 08 BUSINESS PLAN
2020 2021 2022

User growth 100 schools 200 schools 400 schools

120,000 users 300,000 users 700,000 users
Revenue (net of ~ $31,000 ~ $350,000 ~ $1,000,000
commission & discount)

New products & services Technology: Technology: Technology:

• Tech infrastructure for web-based
massive scalable delivery with complete
UI-UX design and Single Sign-on System.
• Apps for parents and students.
Products & Services:
• Self-learning programs for 3 subjects
Math, Literature & English for secondary
school.
• HBON-Math teaching advanced math
(Self learning or Live class).
• Grade 10 Entrance Exam Preparation
• English Skills Builder Foundation
(Integrated program).
• SpeakUp Club (live classes training
speaking skill)
• HBON Club: Free live classes on Math,
Literature & English.
• New tech features such as: Interactive
broadcasting; AI learning assistant
chatbot, In-video touch-input, speak
tele glass board and speak
recognition.
Products & Services:
• New tech-enabled services: tutoring
by question on mobile app, live-class
channel.
• New courses: Foreign languages, ICT
Readiness, Computer Science.
• AI – Natural language processing
(NLP)
• AI - Problem prover and problem
solver
• New technologies for app-enabled
services.
Products & Services:
• Contents for school program for all
graders (Primary, Secondary and
High school)
• STEM & Computer Science
• App-enabled services: Games &
Social network
 09 KEY PERSONNEL
Phan Khánh Hưng Nguyễn Lê Linh Giang
CEO, Co-founder, Project Director Director, Co-founder
 Bachelor of Computer Science, Phoenix University, USA.  Bachelor of Finance, University of Adelaide, Australia;
 26 year experience in IT development, system design and Master of International Finance, Swinburne University,
engineering. Australia.
 Hung desires to create a world-class platform that will help  21 year experience in financial management and
improving quality of K-12 education in Vietnam to support investment career.
teachers and bring students effective self-learning facilities.

Pham Xuan The

Tran Thi Lan Anh
Operating Director
Director of Pedagogical Methodology
 Master in Math Pedagogical Methodology
 PhD in Education, the University of New South
 10 years of teaching experience and research on
Wales, Australia
syllabus development process.
 15-year teaching and researching experience.
 Lecturer at Vietnam National University

Nguyen Huy Hoang Ha Song Hai Lien

Director of Technology and Math Principal of Vietnamese Language and Literature
 Master in Math  Bachelor of Vietnamese Literature, Hanoi Pedagogical
 10-year experience in teaching and software University
development.  27-year teaching experience.
 Head of Literature in Nguyen Tat Thanh Hanoi School
 10 ADIVISOR
Dinh Nguyen Dung
Advisor
 Mr. Dung funded an angel capital for hocbaionha.com in September 2029 once the Project had successfully
tested its products by successfully implementing in some first schools to help the Project continue to develop,
raise user base and building brand awareness.
 Mr. Dung is an entrepreneur having over 20 years experience in investing and raising business in a number
fields including hospitality, F&B and retail. Currently, he is the owner and CEO of Wayne’s Coffee chain and a
board member of a branded fashion distributor.
 Mr. Dung acts as the Chief Advisor for hocbaionha.com providing advice and supports for the founders on
business strategic management.
 Nguyen Le Linh Giang
Director, Co-founder
Giang.nguyen@hocbaionha.com
+84 932208565