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Meta Microsoft Assisting in Philippine Digitalization

Description  through Artificial Intelligence

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Microsoft Assisting in Philippine Digitalization through Artificial Intelligence

The Internet has definitely changed the way people study, do business, shop and play. It took
decades for it to be developed into something that actually propelled the world into the age of
Internet known today. However, it only took two years of the COVID-19 pandemic to push
technology into what is being dubbed as the Fourth Industrial Revolution.

With people relegated to studying, working, shopping—and even being entertained—online,

the Internet became a household necessity. Not only did bandwidth increase, but new digital
products and services were created and offered to a demanding consumer base. Global
companies move to update and enhance their digital systems, while startups sprout left and
right to take advantage of the growing market.

Emerging technologies, such as blockchain, artificial intelligence (AI), Web3, the Internet of
Things (IoT) and the metaverse, are rapidly being developed in order to keep up with the
demand. Digitalization became a priority, with both the public and private sectors striving to
transfer physical records into digital systems and platforms.

The Philippine government is a prime example of how far the need for digitalization is
recognized. The new administration, headed by President Ferdinand “Bongbong” Marcos Jr.,
made national digitalization and digitization as one of its main goals. As the country ramps up
its digitalization, local firms are forced to digitalize records within two months. And tech giant
Microsoft is helping them in this endeavor through the use of AI.
“A lot of the companies that were not into technology before, they were sort of forced [to
digitalize] and they need to continue in order to survive in this kind of environment right now.
And also, companies are more adapted to hybrid technology, as well. So, you can work from
home, you can work from anywhere,” Cherry Kua, Microsoft financial controller of Philippine
operations, said.

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Microsoft is one of the major investors of AI research and deployment firm OpenAI, developer
of all-around AI platform ChatGPT. According to its website, ChatGPT is a conversational
interaction app that allows for it “to answer follow-up questions, admit its mistakes, challenge
incorrect premises, and reject inappropriate requests.” It provides professionals and developers
ways to perform their tasks faster and more accurately.

Microsoft is also utilizing DALL-E, an OpenAI tool that allows an image to be generated from
natural word descriptions, to help Filipino firms make sense of data. Through the various
platforms and tools in the OpenAI suite, Microsoft is assisting Filipino companies “to extract
insights out of data”; and ultimately, sift through tons of data accumulated over the years.

As part of its assistance in digitalization, Microsoft is also partnering with government agencies
and private companies in upskilling the present and future workforce. Not only will this prepare
people to handle new digital systems and processes, but it will also equip the youth with the
competencies needed to work with these emerging technologies.

“We are in partnership with DepEd (Department of Education), for instance. We have upskilled
millions of students and educators, as well, nationwide. So, that’s actually a local and national
initiative. We teach them modern work… We upscale [the skills] of IT managers in the private
sector, as well,” Kua explained.

With the tech giant’s help, the Philippines is well on its way to accomplishing its goal of national
digitalization. The Philippines is a prime example of how global tech brands are partnering with
governments and private companies in advancing towards the future digital economy.

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