Concept & Business Model

RETAIL OUTLET BRAND OF

RAW NON VEG & FROZEN
FOODS.
 Profile – Dinesh Koul

 MBA in (Marketing) from Guru Gobind Singh Indraprastha

University. Worked in The Associated Chamber of Commerce &
Industry of India in the International Division for 2 years and
have coordinated many esteemed and prestigious events of
international & national importance which includes organizing
Head of State meetings of President & Prime Minister,
coordinated the participation of ASSOCHAM in BRICS,
coordinated the Indian Business Delegation to Sweden & Belarus
with Hon'ble. President of India Sh. Pranab Mukherjee in May -
June 2015.
 Profile – Dinesh Koul

 Successfully organized India Pavilion in the following

international Exhibitions under MAI scheme of Ministry of
Commerce and Industry, Government of India which includes
proposing the project to the ministry by presenting industry
insights, export potential and business opportunity in that country
in a particular sector also in alignment with FTP of India,
marketing of event by creating invitations, event catalogue.
 Vision
 To establish a chain of retail outlets for raw non veg
items like:-
 Chicken
 Meat
 Fish
 Frozen products of non veg items packed on own
brand name like chicken kebabs, mutton kebabs etc.
 Spices etc.
 Marketing Methods

Online Methods Offline Methods

 Swiggy.  Promotion campaigns

 Zomato. in:-
 Shopify.  Societies.
 Amazon.  Retail outlets in society
 Facebook.
markets.
 Instagram etc.
 Residential areas.
 Markets etc.
 USP
 Focus will be on providing quality products on low
prices & better packaging by focussing on volume in
order to capture & cater to a larger share of
customers in the market. The store will have multiple
products like raw Non Veg, Frozen Products, Spices,
Vegetables / cold drinks / other confectionery items
so that a customers can get a range of products
available at one stop.
 Expansion Plan
 Next outlet to open after 3 months of monthly
expenses for the next outlet is generated through
profits to ensure smooth and stable growth &
expansion phase wise / pin code wise.
Estimate of Expenses
 One Time
 Company Incorporation  30,000 Rs.
& registrations.
 Interior & Equipments.  2,50,000 Rs.
 Printing Material &
Board.  50,000 Rs.
 Website & other.
 20,000 Rs.

 Estimated Total One

 3,50,000 Rs.
Time Cost
 Estimated Monthly Expenses.
 Rent.  25,000 – 30,000 Rs.

 Salary Manpower – 4.  80,000 – 1,00,000 Rs.

 Electricity.  15,000 – 20,000 Rs.

 Marketing ( Online & Offline).  30,000 – 50,000 Rs.

 Estimated Monthly
Expenses.  1,50,000 – 2,00,000 Rs.

 *Accounting Expenses
like annual returns , GST
returns etc as per actuals.
 Revenue Model:-

ONLINE THROUGH ZOMATO, SWIGGY

INSTAMART, AMAZON ETC &
OFFLINE SALES THROUGH WALK
INS, ON CALL ORDERS AND TIE UP
COUNTERS ( FROZEN PRODUCTS &
SPICES ).
Estimated Average Daily Sale Target (1 Outlet)
–
 Outlet ( Online &  20,000 – 30,000 Rs.
Offline ).
 Tie Up Counters.  10,000 – 20,000 Rs.
 Estimated Average
Daily Sales Target.  30,000 – 50,000 Rs.
 Estimated Average
Monthly Sales Target
 9,00,000 –15,00,000
Rs.
 Estimated Daily Gross Profit Target @ 40% -
12,000 – 20,000 Rs.
 Estimated Gross Monthly Profit – 3,60,000 –
6,00,000 Rs.
 Estimated Monthly Net Profit – 2,10,000 –
4,00,000 Rs. (Material cost is in rotation so
not added in order to calculate profit &
Expenses).
 Estimated Break Even Point :- 6 months.
 Investment Sought :- 15,00,000 – 20,00,000
Rs.
 ROI of 1st Outlet – 12 Months.
 ROI of outlets after 1st outlet – 6 months.
 Brand Name:- Proposed.

 Zingo
 Meat Mart
 Meat & Veggies etc.
Thank You