TARGET MARKET

- What can you tell me about your costumer?

Our costumer are people married in a range in age from 25 to 45 who has children,
they come to our restaurant to have a quiet and fun meal in family or tired parents
who want to keep their children entertained can also come.

there is not much gender difference in terms of customers who visit us. I think, 50%
women and 50% men.

Most are employed but, some are students with their friends. In terms of income
obviously, students don't have a salary, but employees range from $8,000 to $15,000
pesos per month.

- where are your customers from?

Most of our customers come from metropolises, already extended urban areas or
smaller towns, but really our restaurants are all over the world, although our
headquarters are in Illinois USA

- what do you think his personality is?

if we refer to the personalities and hobbies of our clients, I think they're a little less
square, you know? I mean, our star product is the happy box!. The people who come
with us play with their children and expect a fun meal for them, but in turn, they also
want to enjoy a good hamburger.

- Do you know which TV series they watch or which Internet pages

they visit?

Well, that's a complicated question, however, we focus on advertising or social

networks and promoting our new toys on TV for the little ones in the home.