DIPLOMA IN BUSINESS

ASSIGNMENT BRIEF

Course Title Introduction to Business

Course Code BMT 1013

Academic Session Sep – Dec 2022

Semester 1

Lecturer Ms Dolly Ong

Assessment Group Assignment

Weighting 20%

Released Date 10 Oct 2022

Submission Due Date 22 Nov 2022

Date Received

Marks Obtained

BMT 1013 Group Assignment Page 1

Student’s Declaration

I certify that this assignment is my own work, and appropriately acknowledged wherever
material adapted from other sources. I understand that plagiarism, cheating, collusion, fraud,
fabrication or falsifications of data are not acceptable. I agree that if at any time it is shown that I
have significantly misrepresented material submitted to Crescendo International College, any
marks or credits awarded to me on the basis of that material may be revoked.

Student Name Student ID

Signature Date

Student Name Student ID

Signature Date

Student Name Student ID

Signature Date

Student Name Student ID

Signature Date

Student Name Student ID

Signature Date

BMT 1013 Group Assignment Page 2

GRADING SHEET

Marks
Marks
No. Awarded

1. Business Environment Analysis 70

2. Overall impression: 10
 Cover page, Content page
 Headings, subheadings and/or overall layout
 Correct font, font size and line spacing
 Page number and alignment
 Structure, spelling, grammar, choice of words, etc
 Correct Harvard Referencing style

3. Presentation 20
TOTAL 100

BMT 1013 Group Assignment Page 3

1. COURSE LEARNING OUTCOMES COVERED:
CLO 4: Work collaboratively to examine and present the application of business concepts and
theories of an organisation.

2. ASSIGNMENT BACKGROUND INFORMATION

This assignment give you the experience of performing an analysis of a company’s external
environment

3. DETAILS OF ASSIGNMENT TASKS

Task 1: Report Writing

Select a Malaysian listed company (other than automotive and aviation industry). Using online
and print resources (e.g. website, brochure, industry research report, annual report, trade
magazine etc) to
a) Write a brief background of this company that includes the following information
The sector/industry company
Company vision, mission, values etc
Latest news/ events of the company (if any)

b) Conduct an analysis on how the external factors influences or affects the company. The
assignment will have a maximum of 12 pages (exclude cover page, index page, reference
page, diagrams, tables and appendices).

General guideline:
Law and regulations: What are some key laws and regulations under which this company and its
industry must operate? Any recent or potential new law and regulations that might impact on the
company?
The economy: How does the state of the economy influence the revenue of the company?
Technology: What new technologies strongly affect the company?
Demographics: What changes in the population might affect the company’s customer base?
Social cultural issues: What changes in society affect the market for the company’s products?
Suppliers: How does your company’s relationship with suppliers affect its profitability?
Competitors: What companies compete with the company you have selected? Do they compete
on price, on quality, or on other factors?
New entrants: Are new competitors to the company likely? Possible?
Substitutes and complements: Is there a threat of substitutes for the industry’s existing products?
Are there complementary products that suggest an opportunity for collaboration?
Customers: What characteristics of the company’s customer base influence the company’s
competitiveness?

Task 2: Presentation
Each group will present their business environment analysis report using presentation slides.
Time allocation is 15 min maximum. The presentation should be professional, including the
dress code of members. Submit a hard copy of your presentation slides prior to your presentation.

BMT 1013 Group Assignment Page 4

4. STRUCTURING AND FORMATTING YOUR SUBMISSION

Your assignment must include, but not limited to the following:

 Assignment Cover Page (Assignment Title, Course Code, Course Title, Lecturer
Name, Student Names, Student IDs)
 Assignment Brief (Student’s Declaration must be signed)
 Table of Content
 Reference List (Harvard referencing style)
 Appendices (if applicable)

 Your assignment should be well structured, clear and concise, and should contain
accurate spelling and grammar.
 Times New Roman, 12 font size, 1.5 line spacing.
 Main body should be organised under appropriate headings.
 Tables, diagrams, charts should be labelled.
 Appendices should be numbered and make sure you refer your reader to them as required.
 The page orientation should be ‘portrait’
 Pages should be numbered.
 One sided printing.
 Use Harvard style for citation and referencing.
 Supply a word count at the end of your assignment (excluding content page, diagrams,
charts, tables, appendices and reference list).

5. SUGGESTED BACKGROUND READING

 Ferrell, O.C. and Hirt, G. Business: A Changing World (International Edition). 9th
Edition. McGraw-Hill Higher Education.
 Griffin, Ricky W. and Ebert, Ronald J. Business. 10th Edition. Prentice Hall
 Industry research report
 Company website

6. IMPORTANT NOTES:
 Late submission of assignment will result in 20% mark deduction per day.
 Assignment submission later than 5 days from the due date will not be accepted. Fail
grade will be automatically imposed.
 Fail grade will be given for plagiarised work.
 Fail grade will be given for absence for assessment without a valid medical certificate /
supporting document

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 GRADING RUBRICS
Range Grade Rubrics
of
Marks
90-100 A+ Demonstrates exceptional high quality work.
High High level of originality, innovativeness and creativity.
Distinction Excellent critical thinking, analysis, application and/or synthesis
of ideas in a consistent manner.
Evidence of wide range of reading and use of highly appropriate
references effectively.
Central ideas are clearly communicated and coherently presented.
Very well referenced and tightly argued work.
Almost entirely free of spelling, punctuation and grammatical
errors.
80-89 A Demonstrates excellent understanding of subject matter.
Distinction High level of originality, innovativeness and creativity.
Excellent critical thinking, analysis, application and/or synthesis
of ideas in a consistent manner.
Evidence of wide range of reading and use of highly appropriate
references effectively.
Central idea is clearly communicated and coherently presented.
Tightly argued work.
May have very minor referencing, spelling, punctuation and
grammatical errors.
75-79 A- Demonstrates excellent understanding of subject matter.
Excellent High level of originality, innovativeness and creativity.
Excellent critical thinking, analysis, application and/or synthesis
of ideas.
Evidence of wide range of reading and use of appropriate
evidence.
Central idea is clearly communicated and coherently presented,
but may have minor lapses in development, referencing or
mechanical errors.
70-74 B+ Demonstrates very good understanding of subject matter.
Merit Display of originality, innovativeness and creativity.
Well argued and well referenced work.
Evidence of wide range of reading.
Central idea is clearly communicated and coherently presented.
Minor lapses in development, referencing, grammatical and/or
mechanical errors.
65-69 B Demonstrates good quality work.
Merit Display of originality, good critical thinking and innovativeness.
Evidence of comprehensive knowledge.
Evidence of wide range of reading.
Central idea is well constructed and presented but disjointed at
some parts.

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 Minor lapses in referencing, grammatical and/or mechanical
errors.
60-64 B- Demonstrates good quality work.
Merit Evidence of comprehensive knowledge.
Display some originality of work with good critical thinking.
Evidence of adequate reading.
Central idea is reasonably constructed and presented.
Work is reasonably referenced, with some spelling, grammatical
and/or mechanical errors.
55-59 C+ Demonstrates acceptable quality work.
Pass Evidence of adequate understanding of subject matter but crudely
applied.
Moderate originality of work with some critical thinking.
Inadequate referencing.
Weaknesses in structure, spelling and grammar etc
50-54 C Demonstrates acceptable quality work.
Pass Evidence of basic understanding of subject matter.
Little originality of work with poor application of ideas and
concept.
Minimal referencing.
Weaknesses in structure, spelling and grammar etc
45-49 C- Work of unacceptable level.
Fail Lack of knowledge in the subject matter.
Little originality of work.
Chaotic structure, incoherence, poor grammar and spelling etc
Poorly referenced work.
40-44 D+ Work of unacceptable level.
Fail Indication of very weak grasp of knowledge in the subject matter.
No originality of work.
Chaotic structure, incoherence, poor grammar and spelling etc
Very poorly referenced work.
35-39 D Work with minimal respond to the assignment brief.
Fail Mainly irrelevant or poorly analysed material presented.
Indication of extremely weak grasp of concept.
Poor grammar and spelling.
Chaotic structure and generally badly written with serious
mechanical errors.
0-34 F Work does not respond to the assignment brief, irrelevant or very
Fail poorly analysed material presented.
Indication of extremely weak grasp of concept.
Poor grammar and spelling.
A very badly written work with chaotic structure and serious
mechanical errors.

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