Black Book

History
 History

• Brings innovation and excellence to the Real Estate market in the country

• Aspires to be one of the top 3 real estate companies in the country

• Delivers superior value to it’s stake holders.

• Has successfully completed over 30 projects in the country

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Core Strength
 Superior Iconic
Execution Design

Brand Diversified Better Risk

Perception Portfolio Management

Imagine
Projects
Trust
At Schbang
 We have
worked on
almost 60% of
their projects

Trust
Trust
Trust
 Mainline
Advertising
Typical Advertising Plan

Pre- Launch
Coming Soon Phase Launch Phase
(Teaser Phase)

This phase just

announces the This is a full fledged
Here the basic
property and the place launch, they will have
communication is
that it’s coming soon an event, they will
launched, with the
to, this phase will start taking bookings,
information on
usually last unto 3 mainline adverts and
typology etc
months, minimal emails will go out
information is revealed

Bright
Coming Soon
Phase

Pre- Launch
(Teaser Phase)

Launch
Phase

Bright
Emailers

Bright
Outdoor

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Digital
Digital Advertising for Godrej
Properties
• Godrej Properties is heavy on Banners and Display ads
• They Focus on media more than anything.
• Facebook ads are also important, but it depends on the project

GDN

Road block Ads

Banner Ads

Digital
Carousels
Marketing Mix

Canvas

Bright
Mobile
Banners

Comfort
Carousel Ads

Living
Display Banner Ads - Websites

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Google Display Network Ads

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Mobile Ads

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Canvas Ad

Living
Roadblock Ads - TOI

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Communication
Communication

• Communication differs from projects to projects.

• Each project has a unique offering
• Each project has a unique target audience.
• However some key points are always common

Green Living Sustainability Connectivity

Living
Project Plan

Receive the Brief

Crack the key

communication thought

Come up with Banner

concepts and Copies

Innovations and On -
ground ideas

Execution

Living
THANK YOU

Living