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Week 3-4 Policy and Planning Development
Week 3-4 Policy and Planning Development
VS DEVELOPMENT
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intellectual exercise
process of putting
together the
components
Components of
Tourism Development
8 A's of Tourism
1. Accessibility 5. Ability
2. Accomodation 6. Administration
3. Activities 7. Awareness
4. Amenities 8. Attitudes
Steps in
Tourism Planning
Step 1. Situation Analysis
"Where are we now?"
LGU's
SWOT
internal: area under study
external: opportunities and threats
macro and micro environment
PESTLE (political, economic, social, technological, legal,
environmental events)
DRRM, National Building Code and Disabled Persons Mobility
Act, NIPAS
Step 1. Situation Analysis
Political - decentralization of tourism functions
Economic - the rise of BPO industry
Social - liberal attitudes to solo or couple travel
Technological - adoption of an online booking
platform
Legal - stricter statutory requirements for
environment, safety and PWD access
Environmental - COVID-19 virus
Step 2. Setting Goals and
Objectives
"Where do we want to be?"
Goals and Objectives -
destination or an LGU wants to
achieve
Step 3. Formulating
Strategies